177 episodes

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

The Science of Social Media Buffer

    • Business
    • 4.5 • 2 Ratings

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

    The Twitter Upheaval and What it Means for Marketers

    The Twitter Upheaval and What it Means for Marketers

    Hello there! On today’s episode we dive into what’s happening at Twitter and how it will impact marketers. We also share some advice for getting more engagement on Twitter, featuring a brand new Buffer feature, Twitter Threads scheduling. Learn more about threads scheduling at https://buffer.com/twitter.

    I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show). ️️️️

    - Phill

    Shownotes:

    How social media managers are coping with the Twitter debacle

    https://digiday.com/media/how-social-media-managers-are-coping-with-the-twitter-debacle/

    In less than a month, Elon Musk has driven away half of Twitter’s top 100 advertisers

    https://www.mediamatters.org/elon-musk/less-month-elon-musk-has-driven-away-half-twitters-top-100-advertisers

    I told my team to pause our $750K/month Twitter ads budget last week

    https://www.teamblind.com/post/i-told-my-team-to-pause-our-750kmonth-twitter-ads-budget-last-week-4dnbo1Ft

    Mastodon hits 1m monthly active users

    https://mastodon.social/@Gargron/109300967725833789

    7 Reasons to Use Emoticons in Your Writing and Social Media, According to Science

    https://buffer.com/resources/7-reasons-use-emoticons-writing-social-media-according-science/

    • 11 min
    5 Social Media Content Ideas for 2023

    5 Social Media Content Ideas for 2023

    Oh hi there, it’s been a while! We’re experimenting with kicking off the Science of Social Media podcast again! On today’s episode we take a look back at our best performing social media posts of 2022 and share what worked! We’ll also celebrate the launch of our latest Buffer feature, Ideas, a tool to help you save, store, and action all your best ideas. Head here to learn more:  https://buffer.com/ideas

    I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ️️

    - Phill

    Shownotes:

    Buffer’s best performing Facebook post: https://www.facebook.com/108311429241313/posts/7204551369617248

    One of Buffer’s best performing LinkedIn post: https://www.linkedin.com/feed/update/urn:li:activity:6943563156040425472/

    Buffer’s best performing Twitter post: https://twitter.com/buffer/status/1579094350079762432

    Buffer’s best performing Instagram post: https://www.instagram.com/reel/Cf63xsQAxfG/

    Buffer’s best performing TikTok post: https://www.tiktok.com/@bufferapp/video/7099110112547147054?is_copy_url=1&is_from_webapp=v1&lang=en

    About the Show:

    Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 18 min
    Introducing Small Business, Big Lessons Season 2 — A Buffer Original Series

    Introducing Small Business, Big Lessons Season 2 — A Buffer Original Series

    Listen to a preview of Small Business, Big Lessons, a podcast from Buffer that goes behind-the-scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far).

    The eight-episode series tells business stories from extraordinary small businesses and the people behind them, examining how they’re doing things differently and what we can learn from their journeys.

    These stories prove it’s possible to build a business and do good along the way.

    • 3 min
    How to Build an Audience on Twitter (with Matthew Kobach)

    How to Build an Audience on Twitter (with Matthew Kobach)

    Welcome to episode 200 of The Science of Social Media! Thanks to each and every one of you for tuning in to the show and joining us on this journey.

    Today we're focusing on how you can build an audience on Twitter. 

    Twitter has over 321 million monthly active users, and it’s the perfect platform to build an audience — either for your personal brand or on behalf of your company. But how do you actually get people to follow your account, and engage with the content you share?

    To dig into all-things Twitter growth, we're joined by Matthew Kobach. Since early 2019, Matthew has built an audience of over 85,000 followers on his personal Twitter account and in just a couple of months, he's helped grow Fast's Twitter following to over 20,000. 

    I hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️

    - Dave

    About the Show:

    Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 18 min
    Allyship and Anti-Racism on Social Media

    Allyship and Anti-Racism on Social Media

    Today’s episode is a little different from usual. In this episode, we’re focusing on allyship and anti-racism on social media.

    Back in June, Buffer made a commitment to anti-racism work as an organization, as did many other brands worldwide. 

    And we want to regularly focus on this topic here on The Science of Social Media to keep ourselves accountable and also help others to continue to move forward and stand up to racial injustice and fight for equality for all. 

    In this episode, we're joined by Buffer teammates Keisha Washington and Katie Gilmur.

    We hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️

    - Dave & Heather-Mae

    About the Show:

    Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 14 min
    No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19

    No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19

    As Q4 approaches, budgets are top of mind for many of us. 

    And if you’re feeling worried about managing budgets, and hitting your goals, you’re not alone — a recent study on the marketing impact of COVID-19 from LinkedIn found that budget cuts are the top concern and the biggest challenge for marketers right now. 

    In this episode, we're joined by Buffer's VP of Marketing Kevan Lee. Kevan shares how COVID-19 has impacted marketing budgets and how brands have shifted social strategies to focus more on organic growth due to smaller budgets for paid.

    I hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️

    - Dave

    About the Show:

    Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

    The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

    We'd love for you to check out the detailed show notes at www.buffer.com/podcast

    Check us out on Instagram - www.instagram.com/buffer

    Check us out on Facebook - www.facebook.com/bufferapp

    Check us out on Twitter - www.twitter.com/buffer

    • 13 min

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