The UpFlip Podcast UpFlip

Shana Lynn is an expert at community building. In this episode she shares her insights for cultivating a community that improves customer retention - no matter what industry you’re in. She discusses the definition of community, platforms for community building, and the impact of community on customer retention rates. Shana also provides valuable advice for online businesses looking to build a community and highlights the unexpected challenges many face in the early days. The conversation...

Shan Greggs started her candle business with her final paycheck ($467) after she was laid off from her job at United Airlines. That’s when Shan decided to become her own boss. Today, she is the founder and CEO of a wildly successful candle company that’s generating $85K per month.Starting out, Shan made candles in her kitchen and sold them out of the back of her car. Now, her candles are available online and in stores around the country. We uncover how she was able to scale from candle making...

Neil Parekh started his cleaning company with less than a thousand dollars and grew it to $1 million in just three years, all while traveling to 50 countries. He found the idea for his cleaning company on Reddit and decided to give it a shot. In the beginning, he didn't have much knowledge or experience, but he learned as he went along. He started with a basic website and a Google ad, and soon got his first customer. He gradually put systems in place and focused on providing excelle...

Jyll Saskin Gales, a Google Ads expert, shares her journey into digital marketing and why she chose Google Ads as her area of focus. She discusses how she started learning Google Ads and the results she achieved for her own business. Jyll also talks about working as a side hustle while at Google and eventually leaving to focus on her own business. She shares her experience of getting her first client through TikTok and provides tips for creating successful Google Ads campaigns, including...

Chris Ducker discusses building the business of your dreams through a personal brand. He emphasizes consistency and focusing on one area to attract the right audience. Niching down in the right ways to grow your business successfully. Chris shares the common misconception that success is solely measured by money and stresses the importance of prioritizing well-being. He shares a pivotal and comical moment when he discovered Zig Ziglar’s work through a cassette tape stolen from the librar...

Tara Bosch set out to create a company with a purpose after realizing her unhealthy addiction to sugar. After a talk with her grandma, Tara embarked on a journey to revolutionize candies, kick sugar, and build a $360 million business at the same time. Key Takeaways:Knowing your “why” will help you to stay focused on what you’re seeking to do.Having an extreme amount of gratitude helps you to gain free mentors in your industry.Consumers can see through fake authenticity. Actions speak lou...