Urmila Ratnam of Alima Pure The FEKKAI Life - with Frederic Fekkai

In a beauty industry that grows more competitive every day, the brands that stand apart are those driven by their values. Frederic Fekkai speaks with Urmila Ratnam, CEO and President of Alima Pure, a natural beauty line dedicated to sustainability, inclusivity, and feeling good about yourself. The vision that Urmila has for a beauty industry without compromise has the potential to shape our culture forever.See omnystudio.com/listener for privacy information.