UX Strategy - thinking & doing Foolproof

Watch this video for an in-depth discussion on ‘jobs to be done’ and the role it plays in emerging UX Strategy and why businesses need to adopt a designer’s mindset. We also cover the importance of creating a digitally designed work space and it's advantages both for businesses and recruitment purposes.

This is the fifth video in a thought-leadership series, by experience design agency Foolproof, interviewing the thinkers and doers in User Experience (UX) Strategy.

You can download the full transcript on our website: http://www.foolproof.co.uk/thinking/blog/2017/09/ux-strategy-thought-leader-video-series-jim-kalbach/

Make sure you visit our youtube channel to check out all of the interviews in this series: https://www.youtube.com/channel/UCiLzPOqQ7NvR8VkfX9xjHdg

Interviewer: Tim Loo is the Executive Director of Strategy at Foolproof.

Interviewee: Jim Kalbach who is Head of customer success at Mural, and author of ‘Mapping Experience’.

Interview Notes:

• Defining UX Strategy [1:12]
• UX Strategy as a cascading strategy [4:34]
• ‘Jobs to be done’ – and the role it plays in emerging UX Strategy [7:36]
• Resources for UX Strategists [10:38]
• Businesses need to adopt a designer’s mindset [13:17]
• Injecting creativity into strategy planning [16:38]
• What is ‘shared value’ [19:23]
• How should we approach ‘shared value’ and how is it formed? [22:40]
• How apps compete in terms of experience [26:36]
• Digitally designed workspace as a recruitment advantage [29:21]
• The future of experience design strategy [31:46]

Connect with Foolproof:

Visit the Foolproof BLOG: http://www.foolproof.co.uk/thinking/
Like Foolproof on FACEBOOK: https://www.facebook.com/FoolproofUX
Follow Foolproof on TWITTER: https://twitter.com/Foolproof_UX

Listen to this podcast for an in-depth look at what a design researcher does, the importance of mixed data streams when measuring the impact of digital change and the potential of measurement frameworks. We also touch on whether frictionless user experience is desirable and the future of experience design.

This is the fourth podcast in a thought-leadership series, by experience design agency Foolproof, interviewing the thinkers and doers in User Experience (UX) Strategy.

Episode five features Jim Kalbach, Experience Design Strategist, so make sure to subscribe to our podcast channel to catch this interview: @foolproofux

Interviewer: Tim Loo is the Executive Director of Strategy at Foolproof.

Interviewee: Pam Pavliscak, is the founder of Change Sciences and SoundingBox, and author of the forthcoming book 'Designing for happiness', and faculty member of Pratt Institute School.

Interview Notes:

• What does a design researcher do? [2.02]
• The importance of understanding and measuring ‘impact’ [3.54]
• Measuring customer experience via NPS(Net Promoter Score)[6.35]
• Why numbers need stories [9.19]
• The potential of other measurement frameworks [11.20]
• The importance of interweaving multifaceted data into key metrics [14.10]
• Designing for customer happiness [16.10]
• Is frictionless user experience possible, or desirable? [19.26]
• How do companies measure the success of their investments in ‘digital transformation’ [23.10]
• Is ‘love’ meaningful in a business context [26.45]
• The future of experience design [30.08]

Connect with Foolproof:
Visit the Foolproof BLOG: http://www.foolproof.co.uk/thinking/
Like Foolproof on FACEBOOK: https://www.facebook.com/FoolproofUX
Follow Foolproof on TWITTER: https://twitter.com/Foolproof_UX

Listen to this podcast for an in-depth look at what a UX strategist does, how to overcome time constraints while writing a book for changing technologies, and why UX needs to be focused at business people. We also go over the 4 tenets of UX strategy according to Jaime Levy and why prototyping early is essential to strategy.

This is the third podcast in a thought-leadership series, by experience design agency Foolproof, interviewing the thinkers and doers in User Experience (UX) Strategy.

Episode four features Pamela Pavliscak, Experience Design Strategist, so make sure to subscribe to our podcast channel to catch this interview:
https://soundcloud.com/foolproofux

Interviewer: Tim Loo is the Executive Director of Strategy at Foolproof.

Interviewee: Jaime Levy is the author of ”UX Strategy”, a college professor, UX strategy consultant, and public speaker.

Interview Notes:

• What a UX strategist does [3:38]
• The challenges with writing a book and how to overcome them [6:17]
• Why the “UX Strategy” book is written for business people, not UX strategists [10:54]
• Jaime’s UX strategy framework [15:22]
• The 4 tenets of UX strategy [18:30]
• Tenant #1: business strategy [20:09]
• Tenant #2: validate user research [21:05]
• Tenant #3: value innovation [22:54]
• Tenant #4: killer UX [24:55]
• Why Airbnb succeeded and their competitors failed [26:00]
• How prototyping early is essential to strategy [30:01]
• Why programs are more important than products [34:15]
• Why enterprises need to experiment [37:10]

Connect with Foolproof:
Visit the Foolproof BLOG: http://www.foolproof.co.uk/thinking/
Like Foolproof on FACEBOOK: https://www.facebook.com/FoolproofUX
Follow Foolproof on TWITTER: https://twitter.com/Foolproof_UX

Listen to this podcast for top tips on integrating UX strategy into your business, what challenges businesses face and how to overcome them. We also look at the conditions required for creating a UX strategy, how to create a customer centric organisation, the areas UX strategists should be developing their skills, and what the future of experience design looks like.

This is the second podcast in a thought-leadership series, by experience design agency Foolproof, interviewing the thinkers and doers in User Experience (UX) Strategy.

Episode three features Jaime Levy, Experience Design Strategist, so make sure to subscribe to our podcast channel to catch this interview: https://soundcloud.com/foolproofux

You can download the full transcript on our website: http://www.foolproof.co.uk/media/577278/ux-strategy-interview-transcript-ronnie-battista.pdf

Interviewer: Tim Loo is the Executive Director of Strategy at Foolproof.

Interviewee: Ronnie Battista is practice lead for experience design at Slalom consulting. He also co-created a programme for experience design at Rutgers University.

Interview Notes:

• Definition of UX strategy [1:08]
• First questions UX strategists should be asking companies [2:01]
• What is the UX strategy process [3:10]
• Conditions for creating a UX strategy that’s going to take [5:35]
• Challenges facing industries trying to implement UX strategy [6:03]
• How to create a customer centric organisation [8:56]
• Why UX design is changing business environments [13:18]
• The next big areas for skills development in UX strategists [16:29]
• Communitas and connecting with customers [21:34]
• The future of UX design [24:30]

Connect with Foolproof:
Visit the Foolproof BLOG: http://www.foolproof.co.uk/thinking/
Subscribe to Foolproof on YOUTUBE: https://www.youtube.com/channel/UCiLzPOqQ7NvR8VkfX9xjHdg
Like Foolproof on FACEBOOK: https://www.facebook.com/FoolproofUX
Follow Foolproof on TWITTER: https://twitter.com/Foolproof_UX

Listen to this podcast for top tips on integrating UX strategy into your business and for how to get started with building influence. We also look at the global differences in digital transformation in America, Europe and Asia, the shift from user experience (UX) to experience design (XD), how agile is a step back for UX, how to start a career in UX design and what the future of experience design looks like.

This is the first podcast in a thought-leadership series, by experience design agency Foolproof, interviewing the thinkers and doers in User Experience (UX) Strategy.

Episode two features Ronnie Battista, Experience Design Strategist, so make sure to subscribe to our podcast channel to catch this interview: https://soundcloud.com/foolproofux

You can download the full transcript on our website: http://www.foolproof.co.uk/media/574254/ux-strategy-interview-paul-bryant.pdf

Interviewer: Tim Loo is the Executive Director of Strategy at Foolproof.

Interviewee: Paul Bryan is a Consultant Strategist and organiser of UX Strat Conferences and Masterclasses, which are held around the world.

Interview Notes:
• How Paul got into experience design [1:13]
• Definition of UX strategy [3:48]
• Renaming UX Strat conference as XD Strat [5:41]
• How agile and lean are a step back for user experience design [7:17]
• The core elements of the UX Strategy and Planning process [8:59]
• How to build influence in legacy companies [11:18]
• UX strategy - the maturity curve [13:06]
• UX strategy and organisational barriers [14:33]
• The role of an experience design strategist [24:04]
• Advice for pursuing a career in experience design strategy [27:37]
• Why building relationships is essential for successful strategy [30:22]
• Why a data focused approach is important for strategy [32:52]
• The future of experience design Strategy [34:45]

Connect with Foolproof:
Visit the Foolproof BLOG: http://www.foolproof.co.uk/thinking/
Subscribe to Foolproof on YOUTUBE: https://www.youtube.com/channel/UCiLzPOqQ7NvR8VkfX9xjHdg
Like Foolproof on FACEBOOK: https://www.facebook.com/FoolproofUX
Follow Foolproof on TWITTER: https://twitter.com/Foolproof_UX