100 episodes

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

What It Means Forrester

    • Business News

The age of the customer isn’t a tagline — it’s a fundamental shift in the market that is forcing companies and executives to change course. In Forrester’s What It Means podcast, we’ll examine those changes, what they mean, and what executives can do about them.

    Avoiding AI Gone Wrong: The Challenges Of Testing AI Applications

    Avoiding AI Gone Wrong: The Challenges Of Testing AI Applications

    As AI-infused applications expand their reach, a question persists: How do you test the unknown? VP and Principal Analyst Diego Lo Giudice tackles that question — and more — in this week’s episode.

    • 25 min
    How (And Why) To Leverage CX Champions Programs

    How (And Why) To Leverage CX Champions Programs

    Many understaffed customer experience (CX) organizations are spinning their wheels and realizing they can’t meet their goals in a silo. On this week’s What It Means, Analyst Angelina Gennis joins to discuss how CX champions programs can catalyze CX transformation.

    • 19 min
    2020: Agencies Turn Inward To Meet Performance Demands

    2020: Agencies Turn Inward To Meet Performance Demands

    Mounting pressures on marketing leaders to deliver better brand experiences are forcing agencies to evolve. On this week’s What It Means, Principal Analyst Jay Pattisall discusses the changes ahead for agencies in 2020 and beyond. 

    • 26 min
    Emerging Tech In 2020: Four Trends CIOs Need To Watch

    Emerging Tech In 2020: Four Trends CIOs Need To Watch

    2020 will be another year of dramatic change in the emerging tech space, pushing IT leaders to keep pace. In this episode, Forrester analysts provide their top predictions in IoT, AI, edge computing, and cloud computing.

    • 10 min
    CIOs Embrace Uncertainty And Prioritize People In 2020

    CIOs Embrace Uncertainty And Prioritize People In 2020

    CIOs, take note: 2020 will be a year of volatility, change, and opportunity for IT leaders. In this episode, VP and Principal Analyst Brian Hopkins reviews his 2020 CIO predictions and discusses what IT leaders can do to make the most of the year ahead.

    • 28 min
    2020: A Make-Or-Break Year For CMOs?

    2020: A Make-Or-Break Year For CMOs?

    The need to compete on customer and brand experience has redefined the CMO role and raised questions about the title’s fate. In this episode of What It Means, VP and Research Director Keith Johnston discusses the challenges facing chief marketers and the broader implications for organizations.

    • 26 min

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