What You Should Talk about on Your Podcast, with Tara McMullin The HeyCreator Show

Welcome back to The Copyblogger Podcast, and this week Darrell Vesterfelt speaks with podcasting expert Tara McMullin about the ins and outs of podcast production for content marketers.

In this week’s conversation, Darrell and Tara dive into what you should be talking about on your podcast, and how you can use content strategy to drive business growth.

In this episode, Darrell and Tara talked about:


How Tara got into podcasting
The importance of pivoting for podcasters
How to decide what content resonates most with your audience
Why you need to start your podcast content strategy with the right questions
How to use your value proposition to determine the premise of your show
Why the positioning of your podcast is so critical to discovery
Suggestions to overcome analysis paralysis
And much, much more!

The Show Notes

Copyblogger.com
Tara’s Website
Tara on twitter
Tara’s Podcast
Get Tara’s “Podcast Premise Worksheet” at Yellow House Media
“The Elements of Value” – Harvard Business Review
Darrell on Twitter
Tim on Twitter