Let's shift away from that old crusty marketing textbook way of thinking and learn how to craft manipulation free messaging and what messaging you need to avoid when selling with integrity.
In today’s episode, I delve into the 4 ways your brand messaging may be manipulating your buyer into making a decision out of fear to sell your services, digital products, and online offers, such as courses or masterminds.
I'm specifically going to be talking about this in the way that marketers shame their competition and in the process they also shame the buyer and how that impacts the online business industry as a whole. From false hierarchy, investment and decision-making shaming, secrecy and the ultimatum of it’s my way of the highway type of marketing.
These marketing messages are used so frequently and they fly by undetected mainly because so many people do the same things and use the same tactics whether intentional or not.
Let’s challenge this status-quo and become more consciously aware of our brand messaging in an ethical and manipulation-free way.
➡ Flip off the status quo and build your own feel-good marketing guidelines with my free online checklist, Market with Integrity - https://amiefinlayson.com/checklist
Connect with me: