28 episodes

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. I'll be exploring that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music and science.

Audio Branding Jodi Krangle

    • Marketing
    • 5.0, 14 Ratings

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. I'll be exploring that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music and science.

    Interview with Musician, Author, & Teacher, Bob Baker – Part 2

    Interview with Musician, Author, & Teacher, Bob Baker – Part 2

    Here’s the second part of my interview with musician, author, and teacher, Bob Baker. We talked about what drew Bob to starting his YouTube channel and how it’s grown to over 117K subscribers through the meditations and positive affirmations he posts.


    We also spoke about things like: 


    Bob’s insecurities and self-worth challenges throughout his childhood


    The impact that Wayne Dyer’s book Your Erroneous Zones had on Bob in high school


    Bob’s realization that he wasn’t a victim of this thoughts and how that prompted his personal development journey


    Why creatives tend to be more sensitive


    How we can manage the negative self-talk that may run through our mind


    Bob’s recommendation for pursuing new ideas


    How Bob prepares for recording his YouTube videos


    The different types of recordings Bob creates


    How Bob and his girlfriend perform the song “White Christmas” every year and the unique spin Bob puts on it (I think you’ll get a kick out of this part) 😉 


    The revelation Bob experienced as our interview transpired 


    How Bob lives his life “going where the energy is”


    How Bob got started teaching improv in 2012


    What Bob’s primary focus is right now and what else he’s up to


    If you’d like to learn more about Bob, you can find him in several places online: 


    His YouTube channel ( https://www.youtube.com/user/MrBuzzFactor (https://www.youtube.com/user/MrBuzzFactor) ) 


    His website ( http://www.bob-baker.com/ (http://www.bob-baker.com/) )


    His podcast “The Creative Entrepreneur” ( http://www.diycareermanifesto.com/p/the-podcast.html (http://www.diycareermanifesto.com/p/the-podcast.html) )


    His Creative Entrepreneur VIP List ( http://promoteyourcreativity.com/ (http://promoteyourcreativity.com/) )


    This episode was very skillfully made to sound beautiful by the talented Humberto Franco ( http://www.humbertofranco.com/ (http://www.humbertofranco.com/) ).


    Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 (https://podcasts.apple.com/podcast/audio-branding/id1489042453)  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!

    • 23 min
    Interview with Musician, Author, & Teacher, Bob Baker – Part 1

    Interview with Musician, Author, & Teacher, Bob Baker – Part 1

    Bob Baker likes to call himself an “inspirationalist.” His mission in life is to inspire and empower people, especially creatives. Over the years, his work has included books, podcasts, music, coaching, and improv comedy. He co-authored the book The Improv Comedy Musician with Laura Hall, who you may be familiar with from the TV show Whose Line Is It Anway? Bob’s YouTube channel currently has over 117K subscribers and includes guided meditations, audio affirmations, and more. 


    In the first part of my discussion with Bob, we covered a variety of topics, including:


    His book Guerilla Music Marketing and other written works


    A mental block people often experience when writing a book and how to get past it 


    How the interests that drive people (including Bob himself) to certain career paths often can be traced back to their childhood


    How Bob was a bit awkward as a child and how he used humor to break through that awkwardness


    Bob’s history playing music


    How he’s always had a knack for keeping audiences engaged


    Bob’s involvement in theater, acting, and improv comedy


    How Bob formed his first improv troupe and the two types of comedy they utilized


    How musicians and improv actors can perform well together, even if they’ve never met before


    Bob’s 15 years doing standup comedy


    The differences between improv comedy and stand-up comedy


    Bob’s biggest tip for public speaking (it may surprise you!)


    The three Es of communication


    The importance of focusing on the message (the topic) instead of the messenger (you) when doing public speaking


    The importance of getting out of your head when doing improv


    You can find Bob in a handful of places online, including:


    His YouTube channel ( https://www.youtube.com/user/MrBuzzFactor (https://www.youtube.com/user/MrBuzzFactor) ) 


    His website ( http://www.bob-baker.com/ (http://www.bob-baker.com/) )


    His podcast The Creative Entrepreneur ( http://www.diycareermanifesto.com/p/the-podcast.html (http://www.diycareermanifesto.com/p/the-podcast.html) )


    His Creative Entrepreneur VIP List ( http://promoteyourcreativity.com/ (http://promoteyourcreativity.com/) )


    This episode was very skillfully made to sound beautiful by the talented Humberto Franco ( http://www.humbertofranco.com/ (http://www.humbertofranco.com/) ).


    Would you consider reviewing the Audio Branding Podcast? If so, here's the Apple Podcast link: https://podcasts.apple.com/podcast/audio-branding/id1489042453 (https://podcasts.apple.com/podcast/audio-branding/id1489042453)  And if you like what you hear (and read!) - please do share it with anyone you think might be interested. Thanks so much!

    • 20 min
    Interview With Global Brand Strategist, Edward Farley – Part 2

    Interview With Global Brand Strategist, Edward Farley – Part 2

    Here’s the second part of my interview with global brand strategist, Edward Farley. In it, we continued our conversation about the research going into artificial intelligence and how AI affects the brand experience.

    • 20 min
    Interview with Global Brand Strategist, Edward Farley – Part 1

    Interview with Global Brand Strategist, Edward Farley – Part 1

    In the first part of my conversation with Ed, we discussed how he became interested in branding and marketing and how important he feels it is in various different ways.

    • 20 min
    Why Audio Branding? - Tips on How To Be Intentional With Your Sound

    Why Audio Branding? - Tips on How To Be Intentional With Your Sound

    There are a lot of reasons why this particular advertising and marketing strategy can be extremely powerful. I talk about some of them.

    • 8 min
    Interview with Brand & Marketing Motivator, Corey Dissin - Part 2

    Interview with Brand & Marketing Motivator, Corey Dissin - Part 2

    The second part of my interview with brand & marketing motivator, Corey Dissin. Find out more about the only difference between social media, broadcast television, a movie theater, the radio, and a streaming service - among other things. Corey will help you "Go get it!"

    • 25 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

CoffeeLite & AudioOasisStory ,

Jodi Krangle is Vocal Velvet, and a true wonder!

Jodi has a voice that butters your soul. We're talking S-M-O-O-T-H. here, folks. Not only is she a gifted voice talent, she also knows her industry stuff too. She lives, talks, walks and breathes the world of audio, and offers valuable tools for both the voiceover professional and regular listener alike. The world of audio is NOW. Do yourself a favor and listen to what Jodi has to say!

inntoon ,

Jodi Krangle is, herself, a hidden gem.

Great voice. Intelligent conversation. Interesting perspectives on the topic of audio. A smart, articulate, and thoroughly entertaining podcast.

LearningtoLivetheDream ,

A Hidden Gem that Deserves More Exposure

It's fitting this podcast is all about Audio... because Jodi has one of the best sounding, smoothest voices I've ever heard on a podcast. While that may seem like surface feedback, the reality is it hooked me. And I'm glad it did, because Jodi sheds light on the impact of audio in ways I've never considered. She helped me realize the obvious - sound is one of the most impactful triggers in my life... and then she shows me how to apply that to positively impact my target market. Thank you Jodi!

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