12 episodes

The first automotive industry podcast in the MENA region featuring high level players from within and outside the industry.

You can look forward to stunningly practical advice mixed with exponential thinking and best practices from around the world.

Our first three podcasts cover gender diversity, the science of innovation, and the future of mobility.

Autofocus Podcast AMENA Automotive Association

    • Technology
    • 3.0, 1 Rating

The first automotive industry podcast in the MENA region featuring high level players from within and outside the industry.

You can look forward to stunningly practical advice mixed with exponential thinking and best practices from around the world.

Our first three podcasts cover gender diversity, the science of innovation, and the future of mobility.

    Powering Up For An All Electric Future - Mark Carson, Customer Service & Quality Director, Renault Middle East

    Powering Up For An All Electric Future - Mark Carson, Customer Service & Quality Director, Renault Middle East

    We are with Mark Carson, Customer Service and Quality Director at Renault Middle East. Mark brings the perspective of someone who has been at the forefront of shaping what we consider present and future mobility.

    In this episode, we talk about Mark's journey and his learnings inside of the industry over the years, the future of Renault and the secret to the success behind some of the brand's most iconic electric vehicles to date.

    • 42 min
    Seamless, Shared and Smarter Mobility - Ben Pullen, Co-Founder & CEO, Generation.e

    Seamless, Shared and Smarter Mobility - Ben Pullen, Co-Founder & CEO, Generation.e

    We are joined by Ben Pullen, Co-Founder & CEO of Generation.e. Ben has spent most of his entire career in sustainable energy and mobility. In 2015 he created Generation.e with a mission to inspire transformation to smarter mobility.

    Ben shares with us his journey from sustainable energy to sustainable mobility, the interaction between renewable energy and electrification, the realistic future of mobility, and how the region is adapting to the rise of smarter, seamless, and shared mobility.

    • 28 min
    BMW on Designing The Future - Dr. Hamid Haqparwar, Managing Director, BMW Middle East

    BMW on Designing The Future - Dr. Hamid Haqparwar, Managing Director, BMW Middle East

    In this episode of the Autofocus Podcast, we are with Dr. Hamid Haqparwar who is the Managing Director of BMW Group, Middle East.
    Dr Hamid's colourful career is a true testament to his 'blue-blood' claim.
    Having started as an intern, in Germany, at BMW Headquarters, Dr. Hamid spent a year with BMW, pre-graduation, before taking on his first role as a Market Development Manager in 2006.
    In 2008 Dr. Hamid spent just under 4 years in the Middle East, in Sales, as the Area Manager and the Head of Product Management in the region. His career continued to lead him around the globe as he became Director Sales and Director Sales Channel Development for BMW India, prior to returning to the region and taking on in his current role as MD.
    In this episode, we get straight into Dr. Hamid's sage advice for those who wish to enter and those who are currently in the automotive industry. He shares his formula for sucsess and taking risks for career progression.
    We move on to the evolution of BMW; having climbed up the brand's hierarchy for almost over a decade and a half, Dr. Hamid is suitably placed to discuss what the next decade for BMW will look like in comparison. From creating the first full-electric premium car to their adaptive approach to the workforce, he speaks on how the extensive achievements of the brand in the past 10 years are an indication of what BMW has planned next. Later in the episode, we go on to touch on what the future may look like for the dealer/importer network and consumers in the region.
    Dr. Hamid goes on to share with us the rigorous process of designing cars that are years ahead of their time; from design to 3D rendering & clay modelling, faced with the challenge of future-proofing designs, he explains the process of designing a BMW that is of the standard consumers have come to expect.
    Of course, we speak on autonomous driving as a part of our winder conversation on CASE/ACES. Dr. Hamid shares with us BWM's answer to these 'mega-trends' and how the two dominant mobility trends are being, and have been, addressed.
    Moving on, we discuss BMW's partnerships with other OEMs. Dr. Hamid explains how BMW's joint R&D with OEMs such as Daimler and JLR are essential in the disruptive & fast-paced world we are currently in.
    Finally, Dr. Hamid shares his excitement around the overhaul of the upper-end of BMW's portfolio, his admiration for the tech-savviness of consumers in the region and which car from the line-up he's looking forward to driving next.
    We end on some closing words of advice from Dr. Hamid for those looking to join brands like BMW.
    - More Episodes
    amenaauto.org/autofocus

    • 23 min
    Transformation In The Mobility Ecosystem – Dr. Saeeda Jaffar, Managing Director, Alvarez & Marsal Middle East

    Transformation In The Mobility Ecosystem – Dr. Saeeda Jaffar, Managing Director, Alvarez & Marsal Middle East

    In this episode of the Autofocus Podcast, we are with Dr. Saeeda Jaffar who is the Managing Director of Alvarez & Marsal Middle East.
    Dr. Jaffar is an expert and leader in organizational transformation, focusing on a wide range of strategic and performance-related issues in automotive, financial services, and beyond. Dr. Jaffar has worked with clients in the Middle East, Europe and the United States.
    Dr. Jaffar shares the key considerations for regional automotive companies to ensure sustainable transformation and how the company cultures' amongst dealers must first change to adapt to the shifts happening in the value chain.
    We go on to speak on increasing customer value by placing an importance on listening to 'the voice of the customer' and also on how many companies are losing out on key opportunities to do so. We also touch on Dr Jaffar's views on the best way for businesses to respond to the change and disruption in the industry's near future.
    Finally, we talk about customer behaviours and how these have been altered by the 'experiential economy' followed by how leading business will be the ones who beat customer expectations.
    - More Episodes
    amenaauto.org/autofocus

    • 24 min
    Scaling Up Electrification in Automotive and Beyond – Monika Mikac, CBO of QEV Technologies

    Scaling Up Electrification in Automotive and Beyond – Monika Mikac, CBO of QEV Technologies

    In this episode, Monika talks about how her journey in electric mobility, from the founding days of Rimac Automobili launching the world's first all-electric hypercar to her work at QEV Technologies electrifying the top mode of transport in the Philippines.

    • 44 min
    The Radical New Look of The Automotive Industry – Frank Bernthaler, CEO of Emirates Motor Company

    The Radical New Look of The Automotive Industry – Frank Bernthaler, CEO of Emirates Motor Company

    In this episode of the Autofocus Podcast, we are with Frank Bernthaler, the CEO of the Emirates Motor Company, Mercedes-Benz authorized distributor in Abu Dhabi since 1962.
    In this episode, Frank shares his views on a variety of hot topics: the evolution of the industry, long-term partnerships between automakers, the distribution-retail chain, and the dilemma of changing consumer sensibilities. We deep dive into the radical changes within the automotive industry over the past 30 years from the days of billboard marketing to the current 360 experience that consumers have come to expect. Frank's unique perspective comes from working with Mercedes both on the OEM side and the dealer side. 
    We touch on car ownership and how EMC is planning on adapting to the changing attitudes towards ownership. Frank also shared his views on CASE and the premise that connectivity is already here and how autonomous and electric vehicles will have a bumpier road to success than most people think.
    On the topic of data and connectivity, we discuss the interesting story of two OEMs who are historically competitors, against all odds, are joining forces. Lastly, Frank addresses the need for companies to change their mindsets. Becoming more open to collaboration to ensure their survival. 
    For more episodes visit amenaauto.org/autofocus

    • 1 hr 5 min

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