62 episodes

The ups, the downs, the ins the outs of growing a B2B SaaS business. David Hart and Mark McDermott, co-founders of ScreenCloud talk about their journey from being digital agency that transitioned into a fast-growth product company and the technology and changing mindset that is transforming the way we work.

BEHIND THE SCREENS ScreenCloud | David Hart & Mark McDermott

    • Business
    • 5.0 • 3 Ratings

The ups, the downs, the ins the outs of growing a B2B SaaS business. David Hart and Mark McDermott, co-founders of ScreenCloud talk about their journey from being digital agency that transitioned into a fast-growth product company and the technology and changing mindset that is transforming the way we work.

    EP 62 - Scaling up a complex digital signage network with Robert Mays Former VP of IT at WeWork

    EP 62 - Scaling up a complex digital signage network with Robert Mays Former VP of IT at WeWork

    It’s an enviable-yet-difficult challenge faced by many businesses: how to maintain infrastructure – like digital signage – while scaling. Add in additional obstacles like differing timezones and languages, and you’ve got a logistical nightmare on your hands. It’s a Herculean task. And one WeWork faced when scaling from 6 to 800+ offices in under ten years. 


    In this episode of Behind the Screen, ScreenCloud COO David speaks with Robert Hays, ex-VP of IT at WeWork, to learn of his incredible experience implementing a global digital signage strategy – all while ensuring a secure network infrastructure capable of handling thousands of remote screens. This is probably why we have just welcomed him on board as ScreenCloud’s new VP of Enterprise Solution, to help our customers do the exact same thing.

    Notes 




    Find out about ScreenCloud: screencloud.com


    Connect with David Hart and Robert Mays on LinkedIn.


    Email Robert: robert.mays@screencloud.io


    For all podcast enquiries: podcast@screencloud.io

    • 34 min
    EP 61 - Unveiling ScreenCloud Dashboards

    EP 61 - Unveiling ScreenCloud Dashboards

    Sharing data dashboards across your organization securely has always been a challenge. At ScreenCloud we are about to unveil an entirely new approach for sharing dashboards securely with anybody in your organization. No longer will you have to sacrifice scale and flexibility to meet security requirements for presenting critical company information.




    In this episode, David and Mark deep dive into how ScreenCloud dashboards evolved and the upcoming launch. 


    ---


    Show notes:


    Details of the launch event on the 25th Feb: Launch Event Link


    Check out ScreenCloud


    Connect with David Hart or Mark McDermott on LinkedIn

    • 31 min
    EP 60 - Levelling up your business the right way

    EP 60 - Levelling up your business the right way

    Levelling up your business is much more than earning more money and gaining new customers. In order to truly level up any business, you have to take a deep dive into how your teams operate and how they perform. 




    In this episode, David and Mark talk about the challenges of levelling up a business and how best to approach this going forward. 


    ---


    Show notes:


     


    Check out ScreenCloud


    Connect with David Hart or Mark McDermott on LinkedIn

    • 25 min
    EP 59 - Where does employer branding live?

    EP 59 - Where does employer branding live?

    HR teams have seen a seismic over the last few years in how they function. The classic HR team has been replaced by the more modern 'people' operations team. In this episode, Mark and David discuss how modern people teams are not too dissimilar to marketing teams when it comes to owning the employer brand.

    They also explore the relationship between marketing and people teams the argument of who is best equipped to own the space of employer branding within an organisation.


     


    Show notes:


     


    Check out the video People Ops as a Product by Jessica Hayes


    Find out about ScreenCloud: screencloud.com  


    Connect with David Hart or Mark McDermott on LinkedIn.


    Get in touch: hello@screencloud.com 

    • 43 min
    EP 58: Churn and Expansion

    EP 58: Churn and Expansion

    In the world of SaaS, churn rates refer to the percentage of customers who tried out your service and decided to leave in a given period. To outweigh churn, you have expansion revenue, which you gain from upselling and cross-selling to your existing customers. A SaaS company needs to understand, measure, and address these two key growth metrics to thrive and succeed.


     


    In this episode, David and Mark talk about churn and expansion at ScreenCloud. David admits that there wasn’t much effort put into these two metrics in the early days. Instead, the focus was on new businesses and customer support. However, as ScreenCloud got bigger and expanded into the enterprise market, the founders realized they needed to shift their approach. Listen to the full episode to learn about the different phases Mark and David have implemented to scale and drive growth at ScreenCloud.      


    ---


    Show notes:


     


    Check out ScreenCloud


    Connect with David Hart or Mark McDermott on LinkedIn

    • 29 min
    EP 57: Why getting the basics right is more important

    EP 57: Why getting the basics right is more important

    In the world of business, there’s a constant focus on the next best thing, the coolest apps, the sexiest features. People want to solve gnarly problems and build sophisticated products, they aren’t excited about mundane work.


    However, in today's episode, Mark and David argue that it’s vital to get the “boring” basics done right and elegantly first before you start working on smart, shiny things. The basics are essential in creating a solid foundation for your business. Ignore them, and your company is in danger. Mark and David also discuss why they think documents run a business.




    ---


    Show notes:


    Check out ScreenCloud


    Connect with David Hart or Mark McDermott on LinkedIn

    • 35 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Palmaceous81 ,

Candid behind the scenes insights

I love learning how companies are made, and Behind the Screens is a fantastic glimpse into the world behind ScreenCloud. Thanks for sharing David and Mark!

Top Podcasts In Business

Listeners Also Subscribed To