15 episodes

Beyond PPC is a podcast by ClickGUARD covering all the latest stories and insights from PPC and beyond to help you succeed in your digital marketing journey.

Beyond PPC ClickGUARD

    • Business

Beyond PPC is a podcast by ClickGUARD covering all the latest stories and insights from PPC and beyond to help you succeed in your digital marketing journey.

    From a ONE-MAN Agency to a FULL-STACK Digital Marketing Company | Meet Genius Agency From Dallas

    From a ONE-MAN Agency to a FULL-STACK Digital Marketing Company | Meet Genius Agency From Dallas

    Meet Genius, the real estate digital marketing agency from Dallas! From a one-man agency doing digital marketing in a bathrobe to a full-stack digital marketing company that is now expanding, Aaron Metzger has come a long way — and shares all about it in this webinar.   

    Before jumping off into the digital marketing world, Aaron had a few stints in real estate, so he understood the market (and more than that, he understood there’s a lot of potential for growth in the real estate marketing in Dallas).   

    As such, servicing the real estate industry as a marketer came as a natural choice for him when the time came for Genius to take off as a digital marketing agency. Listen in to learn more!

    Prefer watching? Here is our live session recording.
    Prefer reading? Here is an article on this webinar.

    Find out more about Genius agency: https://www.geniusdm.com/

    ► Website: https://clickguard.com
    ► YouTube: https://www.youtube.com/c/ClickGUARD
    ► Instagram: https://instagram.com/clickguard

    ► LinkedIn: https://www.linkedin.com/company/clic...

    ► Facebook: https://www.facebook.com/ClickGUARD

    ► Twitter: https://twitter.com/ClickGUARD



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    • 43 min
    How to Find Your NICHE MARKET | Meet Battle Plan Marketing Agency for Contractors

    How to Find Your NICHE MARKET | Meet Battle Plan Marketing Agency for Contractors

    Meet Battle Plan and learn how to find your niche market!  

    In ClickGUARD’s webinar #14, it's all about how to find your niche market, minimize waste and maximize results with your ads, thus bringing in profit for your clients and yourself. We get to learn all about that from Mark Ambrose interviewed by our CMO Jason Pittock.  

    Mark is the CEO and Founder of Battle Plan, a full-stack digital marketing company in California, USA. The Battle Plan is the epitome of Mark’s professional background — more than 30 years in sales and marketing, more than a decade in management, plus his super sharp skills in web design, SEO, and e-commerce. He dedicates his knowledge to home services companies, providing holistic SEO, web design, and digital marketing services for them.

    Prefer watching? Here is our live session recording.
    Prefer reading? Here is an article on this webinar.

    Find out more about Battle Plan: https://battleplan-marketing.com/

    ► Website: https://clickguard.com
    ► YouTube: https://www.youtube.com/c/ClickGUARD
    ► Instagram: https://instagram.com/clickguard​
    ► LinkedIn: https://www.linkedin.com/company/clic...​
    ► Facebook: https://www.facebook.com/ClickGUARD​
    ► Twitter: https://twitter.com/ClickGUARD​


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    • 29 min
    HARDEST Parts of Scaling a Marketing Agency With Roger Parent, CEO at Digital Position

    HARDEST Parts of Scaling a Marketing Agency With Roger Parent, CEO at Digital Position

    Scaling, better known as the hardest part of growing an agency — or any business, for that matter. In this session, we're going for the big fish!  

    “My business is going great, I’ll just sit back and relax” - do you find yourself thinking this? Do you know anyone whose business took off but they have no interest in growing it? If that’s the case, these views are opposite to our special guest, Digital Position’s founder and CEO, Roger Parent.   

    Our 13th webinar session is a segue to session #9, when ClickGUARD’s CMO and Digital Marketing Guru Jason Pittock and Roger talked about growing an agency from scratch. Again, Jason asked Roger all the right questions to provide us with valuable insights and practical advice on the hardest parts of scaling a marketing agency.

    Previous episode with Roger

    Prefer watching? Here is our live session recording.
    Prefer reading? Here is an article on this webinar.

    ► Website: https://clickguard.com
    ► YouTube: https://www.youtube.com/c/ClickGUARD
    ► Instagram: https://instagram.com/clickguard​
    ► LinkedIn: https://www.linkedin.com/company/clic...​
    ► Facebook: https://www.facebook.com/ClickGUARD​
    ► Twitter: https://twitter.com/ClickGUARD​


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    • 30 min
    How PPC Agencies Can Leverage CASE STUDIES for Growing Their Businesses + FREE Case Study Template

    How PPC Agencies Can Leverage CASE STUDIES for Growing Their Businesses + FREE Case Study Template

    Case studies — how to build one and how can PPC marketing agencies leverage them for growing their businesses?  

    Join us for a wholesome conversation between Strategic Marketer and ClickGUARD’s CMO Jason Pittock and Conversion Copywriter extraordinaire Ekaterina Howard about the importance of case studies for your PPC Marketing Agency.  

    Spoiler alert — Ekaterina shares her expertise on HOW to build case studies and WHY you should consider using them to boost your business’ image and results. This blueprint to building case studies will get the party started when it comes to converting leads into raving fans.

    🔵 Download the Case Study Checklist here: https://storage.googleapis.com/clickg...

    ► Website: https://clickguard.com
    ► YouTube: https://www.youtube.com/c/ClickGUARD
    ► Instagram: https://instagram.com/clickguard​
    ► LinkedIn: https://www.linkedin.com/company/clic...​
    ► Facebook: https://www.facebook.com/ClickGUARD​
    ► Twitter: https://twitter.com/ClickGUARD​


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    • 31 min
    Should PPC Agencies Accept Crypto/Bitcoin as Payment?

    Should PPC Agencies Accept Crypto/Bitcoin as Payment?

    Crypto/Bitcoin (aka cryptocurrency) has come quite a long way since its ‘creation’ back in 2009. So much so, that Elon Musk himself is a strong endorser of Bitcoin.  

    And yet, despite all the hype about it, this virtual currency still causes a stir in the digital marketing world. When it’s not about how secure or efficient crypto is, the conversation revolves around how volatile its value can be.  

    The big question for us is if and where do crypto and the ad tech world overlap. Luckily, we’re about to find out from ClickGUARD Founder & CEO Ralph Perrier and Strategic Marketer Jason Pittock.   

    Tune in and learn whether Crypto and Bitcon’s supposed promise of safer, faster, and secure digital transactions could substitute the traditional ‘real money’ transactions for your business.

    Prefer reading? Here is an article on this webinar.

    ► Website: https://clickguard.com
    ► YouTube: https://www.youtube.com/c/ClickGUARD
    ► Instagram: https://instagram.com/clickguard
    ► LinkedIn: https://www.linkedin.com/company/clic...
    ► Facebook: https://www.facebook.com/ClickGUARD
    ► Twitter: https://twitter.com/ClickGUARD



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    • 17 min
    Common MISCONCEPTIONS About Google Ads Traffic People Are Paying For

    Common MISCONCEPTIONS About Google Ads Traffic People Are Paying For

    Today we talk misconceptions about Google Ads traffic people are paying for. Now is as good a time as any to debunk some myths!

    How much do you know about the traffic that happens on your website? Do you have any idea if you’re really getting your money’s worth in your PPC ads?   

    Unfortunately, many marketers allow themselves to be misled by certain false or inaccurate information about online advertising. Well, if you understood the reality, you could get so much more from this powerful marketing platform, and driving traffic to your website is just one of them.  

    In this brief webinar, strategic marketer Jason Pittock has an interesting chat with ClickGUARD’s Head of Customer Success – Aleksandar Đorđević. He shares his expert advice on what marketers should NOT believe in and what they instead should watch out for when they put out an ad and entice visitors to their website.   

    Prefer reading? Here is an article on this webinar: https://www.clickguard.com/webinars/m...

    ► Website: https://clickguard.com
    ► Instagram: https://instagram.com/clickguard
    ► LinkedIn: https://www.linkedin.com/company/clic...
    ► Facebook: https://www.facebook.com/ClickGUARD
    ► Twitter: https://twitter.com/ClickGUARD​


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    • 22 min

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