300 episodes

J. Massey, real estate investor, entrepreneur, sales coach, instructor, master facilitator of Robert Kiyosaki’s CASHFLOW™ 101 games and creator of Cashflow™ Diary, offers free training courses for new and experienced investors.

Break through the clutter of learning real estate and business investing and become a successful entrepreneur. Listen to beneficial strategies to improve your skills in prospecting, placing offers, closing deals, buying, selling, wholesaling, fix & Flips, rehabs and much more. By way of Cashflow™ Diary, J. Massey basically gives away current industry strategies by simply teaching what he does daily as a real estate practitioner.

Start Learning For Free Today.

Cashflow Diary™ J. Massey

    • Investing

J. Massey, real estate investor, entrepreneur, sales coach, instructor, master facilitator of Robert Kiyosaki’s CASHFLOW™ 101 games and creator of Cashflow™ Diary, offers free training courses for new and experienced investors.

Break through the clutter of learning real estate and business investing and become a successful entrepreneur. Listen to beneficial strategies to improve your skills in prospecting, placing offers, closing deals, buying, selling, wholesaling, fix & Flips, rehabs and much more. By way of Cashflow™ Diary, J. Massey basically gives away current industry strategies by simply teaching what he does daily as a real estate practitioner.

Start Learning For Free Today.

    What To Do When The AirBnB Business Changes

    What To Do When The AirBnB Business Changes

    Kyle Stanley is the host of the Fearless Flipping podcast where he educates new hungry real estate investors about best practices for getting started. Kyle is also a master with AirBnB and believes it's the best form of almost-completely-passive income in today's economy. 
    Podcast Highlights
    Who is Kyle Stanley?   
    Kyle doesn’t like the term “serial entrepreneur”, he prefers the idea of FOCUS (focus on one course until success). Kyle had to make a lot of adjustments over his career based on his skills and what he enjoyed. Kyle started out as a sports anchor in Colorado for a local news station, started a sports videographer company, and moved into the MLM world where he got his first taste of the idea of passive income.
    In 2018, Kyle’s dad’s health took a turn for the worst and ended up in a hospice which led to Kyle slowing down and reflecting on what he really wanted to do with his life. He began to listen to podcasts on real estate investing and found the idea to really resonate with him which was how he ended up getting involved with fixing and flipping homes.
    Coincidentally Kyle had been house hacking his home with an AirBnB business without realizing that that it would also count as working in real estate. Once he really started to look into what else he could do with an AirBnB business, Kyle went from earning $1000 a month to $15,000 a month over the span of five months in 2019. Even in the days of the coronavirus Kyle’s short term rental business is still doing very well.
    Why videography?  
    Being a sports anchor means being a one man band so Kyle learned a lot of different skills as part of the job. He also learned that he didn’t particularly love being on the news and he saw an opportunity to make videos for athletes to help them get into college. He took what he learned working in news and put it into a business that he believed he could thrive in, but lacking mentorship at the time was a serious downside.
    The Passive Income Transformation  
    Kyle hadn’t even heard the words passive income until he was 26 years old. Kyle’s model for entrepreneurship was his father who ran a very successful business, but running the business meant extremely long hours. When Kyle got older he realized that his father was a slave to his business, something Kyle did not want to be, and it wasn’t until Kyle started working in the MLM did he get exposed to the idea of outsourcing and making a business more passive.
    Getting around people on a higher level that had learned how to create systems that can automate income is what first changed Kyle’s mindset around business. The missing piece was something that he was passionate about and real estate ended up being the key.
    Kyle now helps more people in the short term rental industry than he ever did pushing vitamins and supplements.
    The Allure of Real Estate and an “AirBnB Business”  
    The big thing for Kyle when he got started flipping properties was helping people get a better return on their money. Creating all the job opportunities at the same time was a nice bonus as well.
    Kyle is also a numbers person, so analyzing a deal and crunching the numbers makes him excited. When he started looking at AirBnB as a business and he found that he could make $20,000 to $30,000 on one project, life changed overnight.
    Getting comfortable with the reality of earning on a monthly basis what you used to earn on a yearly basis is one of the first mindset shifts that you have to get through when it comes to real estate and short term rentals. 
    Generally speaking, most entrepreneurs never actually become entrepreneurs. They want to have control and are actually technicians in their business with the work dictating their life. 99% of business owners essentially just own their job. The great thing about real estate is Kyle can take the tale

    • 36 min
    This Is Your Defining Moment with Chad Peterson

    This Is Your Defining Moment with Chad Peterson

    Chad Peterson is an expert business broker and the founder of Peterson Acquisitions, an award-winning M&A firm. Chad’s firm handles transactions in the $1 million to $25 million range, with some deals exceeding $25 million. 
    He works with companies all over the United States and has completed international deals as well. Peterson Acquisitions was recently named by one publication as the #1 ranked business broker in the United States. What sets Chad Peterson apart from all other business brokers is his aggressive style, work ethic and tenacity that are rooted in his humble beginnings. 
    Chad Peterson is a self-made entrepreneur that has been in the trenches. He has started, built and sold 6 of his own businesses. Chad wrote the book “From Blue to White: A Working Man’s Guide to Self-Employment”. Best-selling author Scott Alexander of “Rhinoceros Success” wrote the foreword. He also wrote the book “Swinging Doors: A Guide to Selling Your Business” and is the host of the podcast:Business Brokers: Buying, Selling & Growing Businesses
    Podcast Highlights
    Who is Chad Peterson?   
    If you study people who are driven you will always find a point in time where it all began. For Chad, he grew up in a tumultuous house with a difficult upbringing and early on his defining moment was realizing that he had to do things on his own. In his words “if it was meant to be it was up to me.” He worked hard as a kid, earned his own money and quickly enough people started to recognize that and praise him for his effort. 
    As a natural entrepreneur, Chad had difficulty in school and found himself in the work program. He eventually became a commercial pilot but that career was cut short by 9/11 and he quickly went back to his entrepreneurial roots. He built several companies and sold them over the next few years until the second inflection point of his life.
    In 2008, Chad had built a company that had 120 employees and was making $7 to $10 million a year. The trouble was the company was in the subprime mortgage industry and was completely destroyed by the crisis. In only a few short months, Chad went from a millionaire to broke. Instead of being defeated, Chad picked himself up and built a different company selling home services and things carried on. Eventually people started asking him how to build and sell businesses, which is how Chad ended up where he is now and a top business broker in the United States.
    The Impact of Mindset  
    Chad feels that his mindset of his life being up to him is responsible for at least 85% of his success. When you’re hungry in your soul, you will make things happen. Success is survival, and for Chad if he doesn’t feel like he’s progressing he feels like he’s dying.
    Why $700 to $1000 a day?  
    Home services between $700 and $1000 are still affordable for most Americans, even during a recession. By going for volume instead of a high price tag he knew that more people would take him up on his offer. During hard economic times, volume will beat out margin and a steady flow of income is important to keeping things going.
    Taking Risk When There Is Fear In The Marketplace  
    There are people who act now that will make a huge amount of money during this crisis. It may seem logical to wait when you’re afraid or uncertain, but that’s what kills an economy. We are in a collapse scenario and fear is only going to add to the speed of things falling apart. 
    As an example, Chad recently started a new business that is going to be heavily impacted by the coronavirus, and has decided to pivot his strategy by creating another business that’s more catered to the current situation. Just because times are tough, that doesn’t mean there aren’t opportunities out there. Now is the time to test your entrepreneurial nerves.
    Is it a good time to buy or sell a busine

    • 41 min
    GoodEgg Investments Founders Talk Real Estate Syndications

    GoodEgg Investments Founders Talk Real Estate Syndications

    Annie Dickerson and Julie Lam are the co-founders and managing partners of Goodegg Investments, a premier real estate investing company that helps people learn about and invest in real estate syndications (group investments).  
    They are both moms (Annie has 2 kids and Julie has 3) and are passionate about helping other families build passive income so they can spend more time with the people they love, doing the things they love, and living a life by design. 
    Podcast Highlights
    Who is Annie Dickerson and Julie Lam?   
    Annie started as an elementary school teacher and after setting out to buy her first house with her husband she was exposed to the idea of house hacking. They purchased a row home, something pretty common in DC, and rented out the bottom portion to help pay down their mortgage. After that experience they started looking at investing in other properties out of state, and that later developed into property syndications and getting to know Julie in the process.
    Julie started investing in real estate in 2009 with her husband. They purchased a number of properties in the Bay area and as the market started to mature they sold off a number of those properties in 2013 and 2016. It was then that Julie started to really think about the best way of investing that will work the hardest for her lifestyle. That’s when she realized that investing for cash flow could be the solution. She quickly realized that that’s a long term strategy and she wanted to be able to scale. That led her to the idea of getting into passive investing in multifamily real estate with syndications.
    Julie and Annie met at a real estate conference and being among the few women at that conference, they hit it off. Partnership wasn’t discussed at that point but as they got to know each other and found that they each loved complimentary facets of the business, partnering up seemed like a great idea. Annie loves the content creation and education portion of the business and Julie loves the deal making and negotiating aspects, so they work very well together.
    Why GoodEgg Investments?  
    GoodEgg is about building your nest egg and investing for good. It’s not about just putting your money to work for you, it’s also about leaving a legacy for your family and having a positive impact on society.
    Coming up with a business name can be a major challenge for new entrepreneurs. The process that Annie went through involved looking at the existing names of businesses in the space, and then thinking outside the box to try to find something really unique. The idea behind the name and the concept was what really brought Julie on board.
    Creating Content As A Real Estate Investor  
    Before working Annie, Julie spent a huge amount of time on the phone with potential investors answering the same questions over and over again. What was missing was a better thought leadership platform that allowed people to get to know them. After establishing their platform and making content creation the foundation of the business model, those conversations became much easier as the investor often felt like they already knew them, liked them, and trusted them.
    Content is your marketing. You can’t skip it because you have to make sure that people know who are and what you’re doing. 
    How did you identify what kind of customer you’re serving?  
    In the beginning, Annie and Julie tried to appeal to everyone with money which lead to their content feeling very generic and boring. They needed to change things up and started thinking about the investors that resonated most with their message. They decided to narrow down their audience to young working parents that have been climbing the corporate ladder for a while and aren’t living the lifestyle they want. 
    They created a customer avatar named Jen that helps them create content whenev

    • 51 min
    The Power of Mighty Networks with Gina Bianchini

    The Power of Mighty Networks with Gina Bianchini

    Gina Bianchini is the Founder & CEO of Mighty Networks. Her mission at Mighty Networks is to usher in a new era of creative business built on community. Mighty serves “creators with a purpose” selling experiences, relationships, and expertise to their members via community, content, online courses, and subscription commerce–all offered in one place under the creator’s brand. 
    Before Mighty Networks, Gina and Netscape co-founder Marc Andreessen launched Ning, a pioneering global platform for creating niche social networks. Under her leadership, Ning grew to ~100 million people in 300,000 active social networks across subcultures, professional networks, entertainment, politics, and education. 
    In addition to Mighty Networks, Gina serves as a board director of TEGNA (NYSE: TGNA), a $3 billion dollar broadcast and digital media company, and served as a board director of Scripps Networks (NASDAQ: SNI), an $12 billion dollar public company which owns HGTV, The Food Network, and The Travel Channel that merged with Discovery Communications in 2018. 
    Podcast Highlights
    Who is Gina Bianchini?   
    The seed that ultimately became Gina’s mission in her work was growing up in a time and place and a family of incredibly curious people. Gina’s father had a passion for restoring old cars and her mother was always curious about the world around her, so much so that Gina can’t remember a time when she wasn’t reading a book. 
    Growing up in Cupertino gave Gina incredible opportunities because she found herself surrounded by people who would go on to be involved with things that would become LinkedIn, Facebook, and other major social networks. It was then that her friend came to her with the idea to create a new platform that gave people the ability to create social apps the same way they could create websites. 
    The common thread in Gina’s work has been the realization that people are awesome. Being able to bring people together around an interest or passion or goal is something that unlocks people’s abilities to create and participate in the world. One of the most powerful ways to go from point A to point B is through connecting with other people.
    What is so different about Mighty Networks?  
    Gina has a very specific definition of community that helps describe what she is doing, namely “bringing people together to master something interesting or important together”. The real power is when there is a person leading a community and curating it to create those conditions of mastery. 
    The network is the evolution and refinement of what’s going on at the intersection of online courses, podcasts, and communities. When you move away from thinking about all of those as separate pieces and start thinking your mission is to create the conditions for people to master something interesting together, that’s when the magic happens.
    People are craving transformation in their lives, and being able to master something interesting is how they do that. If they could do that on their own by reading a book, they would, but that isn’t always the case. That’s why they pull out their credit card and pay for courses and communities. People will pay a premium for being a part of courses or communities that master something interesting or important together in pursuit of results or transformation in people’s lives.
    What was your first step into entrepreneurship like?  
    Gina passionately believes that it’s as simple as taking on one or two new risks every week. If you can take one or two new risks each day, you will progress more quickly than you would believe is possible.
    The role of curator and community builder and designer is going to become more important to people’s ability to create passive income. You will be providing them another source of value in the connections they are able to make

    • 54 min
    Jimmy Murray and the Power of Visualization

    Jimmy Murray and the Power of Visualization

    How do you house hack your way to financial freedom with hardly any money down? How do you build a best-in-class property management company? What is the best day to do a home inspection? What does it mean to be #rentready? Jimmy Murray has all the answers and he is ready to share them with your podcast listeners today. 
    Over the past ten years, Jimmy’s multifamily real estate investments have blossomed into a successful property management company, Lyon Property Management Group. An investor himself, Jimmy intimately understands the needs of an investor landlord. And that’s why Lyon Property Management is tailored to the multifamily investor.  
    Jimmy is also an investor educator along with Lyon Property Group co-founder Frank Patalano. Jimmy and Frank host a podcast called The Cashflow Kings where they have been known to pass out free golden nuggets of real estate wisdom. 
    Podcast Highlights
    Who is Jimmy Murray?   
    Jimmy Murray was always a thoughtful kid but he also had an entrepreneurial tilt. Real estate didn’t come along in Jimmy’s life until 8th grade when he wrote a letter to himself where he imagined what real estate and stocks he owned by the time he was finished high school. Jimmy tends to over analyze everything, which fits perfectly with his INTJ Myers-Briggs result.
    Acorn Theory  
    Jimmy Murray recently learned about Acorn Theory, where we all start as a small acorn with a guide that helps us grow into a massive oak tree. Sometimes it takes longer to accomplish that, but your goal should always be to realize your oak tree potential. For Jimmy, he didn’t know what the path was that he would take, but he knew that Real Estate was going to be the shape of things.
    It doesn’t matter where you start, it matters where you finish. Jimmy’s degree which helped him land a job at a well respected financial firm came from Ohio State University, but he started off in a local community college. His original strategy was to get a job on Wall Street, make a pile of money, and then invest in real estate but it didn’t work out that way. Instead, he found himself failing the CFA exam and being forced to decide whether to invest more time and money in passing the test, or just jumping into real estate and buying his first multifamily property. 
    Small, daily habits are the foundation for long term success. Progress happens a little bit each day, your goal shouldn’t be to get there immediately. Failures are the stepping stones on your way to success. Sometimes your closest mentors will tell you not to pursue your dream goals, but if you believe in it enough you should be willing to chase what you want.
    Is there anything you wanted someone to say to you when you were starting off?  
    Not everyone is going to believe in your vision along the way, but as long as you do, no one else has to. Jimmy wouldn’t change the way things played out when he decided to get into real estate.
    Why did you go into property management?  
    When Jimmy Murray bought his first property, he also started wholesaling with the belief that wholesaling would be the way he was going to escape his cubicle. Despite being an introvert Jimmy had managed to market well and generate some interest but he didn’t really know what he was doing. He realized that the best source of his deals was a list of high equity leads so he went back to the well. After doing another deal, Jimmy realized that managing the property and tenants was something he was good at so he doubled down on that.
    He also noticed the net income from managing properties is similar to the amount that real estate investors make per door, but it comes without the same level of risk. 
    Beginning in 2015, Jimmy started focusing on growing Lyon Property Management and found that there were a number of things that you can add to the business as it g

    • 36 min
    How Much Money Can I Make With Short Term Rentals?

    How Much Money Can I Make With Short Term Rentals?

    We’re exploring the question that almost everybody considering short term rentals asks, how much money can you make with a short term rental unit? The answer may surprise you. We’ve also got a recent Roadmap student on the line to tell us about their experience in securing their very first units, and yes, that’s plural, as in multiple units their very first deal.
    The Cashflow Diary Roadmap  
    J and the Cashflow Diary are dedicated to providing hands on and direct training to students that want to create their own six and seven figure short term rental businesses. 
    Members get access to hundreds of hours of content covering every aspect of building a short term rental business including cash flow, negotiations, operations, lead generation, seller financing, and more. Everything you need to develop the skills you need to become the bravest entrepreneur you can be.
    The content is one thing, but knowledge alone isn’t going to get you to your goals. That’s why the program is designed with hands on training and accountability built in, training that shows you how to use expert tools expertly.
    As Roadmap members you get access to every course and training J has produced over the last several years, some of which people have paid upwards of $5000 for, but you also get assigned a dedicated accountability to make it all happen. They will take you on a 12 month transformational journey through all three phases of the short term rental business, holding your hand each step of the way.
    Members are also the first people who will get access to the Cashflow Diary app which will tie everything together. The app will connect the content and the community in a way that we’ve never been able to do before.
    When it comes to short term rentals, things change every 90 to 120 days. Your customers will change, there are high and low seasons, and there’s always something new to learn. This is why the accountability coach is so important, they will make sure that you stick to the plan and hold you to accomplishing your goals.
    When I got started I set a goal of getting 10 units a year, and have had some interesting interactions with landlords so far and I may have to reevaluate my goals.  
    This caller just started their entrepreneurial journey and ran into a little opposition right off the bat, but that quickly turned into an opportunity to pick up 3 units right now, with the potential to pick up an additional 40. He used the scripts exactly as provided by the training program to get to his first game changing yes.
    In doing the research for his area in preparation of setting up his business he found that the other short term rental operators are barely putting in any effort at all. After having some conversations with people, he was asked to join a local BNI group and speak on what he’s doing with short term rentals and has been generating a lot of excitement around the whole idea.
    How much money can I make with short term rentals?  
    Go to rentometer.com and enter in whatever address you think may be a good spot to open up a short term rental unit. Whatever the rent number that comes up, multiply that number by 2. That’s a conservative number for the rest of your calculations. 
    A good rule of thumb is that you can expect to earn around $800 per bedroom each month. You do have to keep in mind however that your first year in business will have the most variability because there are a lot of things you won’t know right off the bat. That’s also one of the advantages of becoming a Roadmap student, as it will help you maximize your revenue year one and stay ahead of the trends.
    There is no one tactic or silver bullet that will lead to your success and achieving six figures, it takes time to learn the systems but if you have the will to make it happen and the persistence to stick with it, we’ll make su

    • 45 min

Customer Reviews

Immigrant Investor ,

Straight Fuego 🔥

Loyal Listener here. I’ve been a fan of J. Massey for almost 2 years now, since I discovered his podcast. And, he has been my mentor from afar. He even inspired me to start a podcast. I did so, after thoroughly studying his content. Thanks to J and the CFD team.

Why did it take me two years to leave a 5 star review? I’m a healthy skeptic

Clarisse Gomez ,

Awesome Podcast!!!

J. Massey, host of the Cashflow Diary podcast, highlight all aspects of business, investing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

P Wats ,

My Favorite Show

J’s Show CashFlowDiary is the first Real Estate podcast I’ve encountered when I found out I wanted to become a real estate investor. This podcast had provided me with phenomenal advice, information, and a new mindset. This podcast has inspired me to grow as a person, an entrepreneur, and as an action taker. Thanks J for creating this podcast.

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