230 episodes

The Authentic Brand Mastery Podcast is brought to you by Change Creator and is hosted by branding and design expert, Adam G. Force. Listen in on these compelling discussions to learn how you can build an authentic brand that people love and drive more online sales with smart design. Gain valuable insights from Adam's 20+ years of experience and surround yourself with advice from experts like Nobel Peace Prize Winner Muhammad Yunus, celebrities such as Seth Godin, award-winning social entrepreneurs, and young action takers on the front lines who share their best strategies.

Authentic Brand Mastery Podcast Change Creator

    • Business
    • 5.0 • 33 Ratings

The Authentic Brand Mastery Podcast is brought to you by Change Creator and is hosted by branding and design expert, Adam G. Force. Listen in on these compelling discussions to learn how you can build an authentic brand that people love and drive more online sales with smart design. Gain valuable insights from Adam's 20+ years of experience and surround yourself with advice from experts like Nobel Peace Prize Winner Muhammad Yunus, celebrities such as Seth Godin, award-winning social entrepreneurs, and young action takers on the front lines who share their best strategies.

    Seth Erickson: Getting More Results With The Power of Storytelling For Your Business

    Seth Erickson: Getting More Results With The Power of Storytelling For Your Business

    Storytelling is the heart of marketing, but what do you need to know to make it work for your business?
    We connected with Seth Erickson who shares the answer to that question and much more. Seth Erickson is the Chief Mischief Maker for Storify Agency, where he works with startups and other businesses to build unique brands. And also an award-winning author of the book "How to Hack Humans: Storytelling for Startups."
    More About Seth:
    Perhaps most notable is the career Seth has built by merging aspects rarely found together: business, creativity, and wit. Seth uses storytelling as a way of helping businesses, specifically Startups. Statistics say 90% of start-ups fail.
    Seth’s vision is to reduce that disheartening number by at least 10%. Here cognizesmanyStartup’sexcel at building their tech and ideas but fall short when communicating their value to the world. Enter Seth, who teaches these budding business owners one of the most effective communication methods.
    An art form that has been a part of humanity for as long as...well...humans—storytelling. He has seen firsthand how incorporating storytelling can make a presentation and product stand out and become memorable to investors and customers alike.
    Visit us at https://changecreator.com (https://changecreator.com) to get more strategies on storytelling and sales.

    • 33 min
    Chandler Bolt: Practical Strategies For Publishing Your Own Book (Free Book Offer Inside)

    Chandler Bolt: Practical Strategies For Publishing Your Own Book (Free Book Offer Inside)

    How can we get more quality attention in the marketplace and bring attention to our ecommerce business or services business? Want more PR or to do a podcast roadshow? Consider writing your own book. In this discussion with expert Chandler Bolt, he shares powerful strategies you can start acting on today!!
    More about Chandler:
    Chandler Bolt is an investor, the CEO of Self-Publishing School and SelfPublishing.com, Forbes 30 Under 30, and the author of 7 bestselling books including his most recent book titled “Published.”. Self Publishing School is an INC 5000 company the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US.

    • 26 min
    Scott Turman: Building Your Personal Brand By Publishing a Book

    Scott Turman: Building Your Personal Brand By Publishing a Book

    There are many great ways to build up your personal brand and credibility. But when is the right time to consider something like a book? A powerful solution that goes a long way. Scott Turman is founder and CEO of Brightray Publishing, and we spoke to him about all the nitty gritty details of what it takes to create your book and what you need to consider.
    More About Scott:
    Scott Turman is a technologist, entrepreneur, and author that is making book writing accessible. He started his career writing code and cryptographic systems for organizations such as NASA, the US Department of Defense, Disney, and other Fortune 500s. He is the founder and CEO of BrightRay Publishing, a company that offers writing and publishing services for founders, CEOs, celebrities, sports figures, politicians, and other professionals. Scott has co-written two books, Stop Getting Fu*ked by Technical Recruiters: A Nerd’s Guide to Negotiating Salary and Benefits which reached Amazon’s Top 10 rank for its category, and How to Build Your Brand with a Book: Establishing Yourself as a Published Expert. Scott was named after Scott Carpenter, the fourth American in space. His father, Arthur Turman, had worked with Scott Carpenter on Mercury-Atlas 7 at NASA. Scott is married to the Belgian architect Birgit Turman. He lives with his wife and son in Maitland, Florida.
    Want More?
    Visit us at https://changecreator.com/ (https://changecreator.com)
    Ready to Grow Your Brand Authority and Revenues?
    Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

    • 27 min
    Derek Stroh: Winning Business With Ads That Actually Grow Your Ecomm Business

    Derek Stroh: Winning Business With Ads That Actually Grow Your Ecomm Business

    There comes a time in your business that you realize you need to run ads successfully to scale bigger.
    Derek Stroh is the founder of Horizons Digital Marketing, an e-commerce growth agency. We dive into the ins and outs of running ads on various platforms and share key insights that will help you succeed.
    Want More?
    Visit us at https://changecreator.com/ (https://changecreator.com)
    Ready to Grow Your Brand Authority and Revenues?
    Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

    • 39 min
    April Dunford: How to Position Your Products and Brand for More Sales

    April Dunford: How to Position Your Products and Brand for More Sales

    Is positioning for your product or for the brand? Well, it's both! And the better your positioning, the better you sell. But how do we go about this? We spoke to the the leading expert in the space, April Dunford to unpack her secrets to success for you.
    More About April (from April)
    I spent the first 25 years of my career as a startup executive, running marketing, product, and sales teams. I led teams at seven successful B2B technology startups. Most of those startups were acquired (DataMirror to IBM, Janna Systems to Siebel Systems, then SAP, Watcom to Sybase via Powersoft, to name a few), and I ran big teams at IBM, Siebel, Sybase, and others. The total of those acquisitions is more than two billion dollars. Across that journey, I positioned, re-positioned, and launched 16 products.
    I have a deep curiosity about what makes the difference between a winning product and a loser. Developing a systematic way of positioning technology products and companies has become my life's work. As a consultant, I have had the privilege of working with more than 100 companies, allowing me to go even deeper and broaden my positioning expertise. The bulk of my work is with early and growth-stage startups. Companies where the stakes are high - and weak positioning can mean the difference between success or failure. I also work with large global companies, helping them develop deeper positioning expertise in their product and marketing teams.
    My book, Obviously Awesome, captures my ideas about positioning and a methodology for doing it that any startup can follow. It's become a best-seller and popular among entrepreneurs, product, and marketing folk. I studied Engineering in University, and if you had told me then that someday I would be an author, I would have said you were nuts. It turns out my grade 6 English teacher was wrong about the importance of grammar.
    I'm at the stage of my career where I'm trying to give back as much as I can. I am a mentor and advisor to dozens of startups and folks that work in them. I am an enthusiastic board member at a handful of startups.
    I live in Toronto, Canada. I have kids, a small dog, and a cabin in the woods.
    Want More?
    Visit us at https://changecreator.com/ (https://changecreator.com)
    Ready to Grow Your Brand Authority and Revenues?
    Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

    • 36 min
    Aaron Parkinson: Lessons From a Billion Dollars in Sales Running Ads

    Aaron Parkinson: Lessons From a Billion Dollars in Sales Running Ads

    What really makes your online ads work for your business? Adam talks with a legend in the ad space who is also his own mentor in the ads space. His name is Aaron Parkinson and he is one of the pioneers of digital marketing. Since 2004, he has generated over $1b in sales for his own businesses and his clients. He is currently the CEO of 7 Mile Media and lives in the Cayman Islands with his wife and three kids.
    Want More?
    Visit us at https://changecreator.com/ (https://changecreator.com)
    Ready to Grow Your Brand Authority and Revenues?
    Book a call to chat with Adam at https://studio.changecreator.com/ (https://studio.changecreator.com)

    • 53 min

Customer Reviews

5.0 out of 5
33 Ratings

33 Ratings

Fdanconia ,

An awesome show!

It was a great pleasure to join Adam as a guest on the podcast! I really enjoyed talking shop. This is an awesome show - I highly recommend it for mapping out what it takes to be a great entrepreneur. Thanks Adam!

AugDog5390 ,

Actionable advice, not just spitballing

I enjoy listening to Adam because he’s good at extracting actionable advice from his guests. I can listen to an episode and add something new to my business afterwards. I feel like I’m getting an ROI for my time.

yent35 ,

Great Podcast!

My wife started a business helping children online, and the Authentic Brand Mastery Podcast really connected with the kind of brand we want to build - something real and true to who she is. Adam’s expertise in this area is extensive. The conversations flow naturally and the shows are highly engaging, strongly recommend!

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