35 episodes

The Author Your Brand show takes a deep dive into becoming a best selling author, sometimes without writing a word. The host, Doug Crowe, interviews CEO’s of multi-million dollar firms, successful entrepreneurs, and “slightly” famous people.

Guests include the former CMO of Starbucks Asia, the Inventor of GPS (and sold the company he founded for $6.6 Billion) & NYT bestselling authors.

This daily LIVE show uncovers how visionaries think and what they did to rise above the noise. Each episode contains contrarian strategies and useful take aways anyone can use to build their personal or corporate brand. Visit https://authoryourbrand.com/authortv/ for show notes and exclusive, complimentary resources for subscribers.

The Author Your Brand Show Doug Crowe

    • Business
    • 5.0 • 3 Ratings

The Author Your Brand show takes a deep dive into becoming a best selling author, sometimes without writing a word. The host, Doug Crowe, interviews CEO’s of multi-million dollar firms, successful entrepreneurs, and “slightly” famous people.

Guests include the former CMO of Starbucks Asia, the Inventor of GPS (and sold the company he founded for $6.6 Billion) & NYT bestselling authors.

This daily LIVE show uncovers how visionaries think and what they did to rise above the noise. Each episode contains contrarian strategies and useful take aways anyone can use to build their personal or corporate brand. Visit https://authoryourbrand.com/authortv/ for show notes and exclusive, complimentary resources for subscribers.

    Unlocking the Secrets to Sales and Relationships with Michelle Lee Myrter

    Unlocking the Secrets to Sales and Relationships with Michelle Lee Myrter

    Michelle Lee is an award-winning Certified B.A.N.K Coach and Trainer who believes that everyone can be great at sales they just need to know the secret to authentically connect with everyone they meet and speak their language.


    She believes that any Entrepreneur, salesperson, coach, business owner, can exponentially increase their sales, close deals faster, become masters in communication, and relationship building. 


    For Michelle, sales is a science and an art which means anyone can learn to be great at sales, they just need the right training and tools. It's all about being able to know your audience, speak their language and understand what they need. 


    Michelle helps entrepreneurs increase their sales up to 300% and close deals faster while building their communication and business skills. She offers coaching courses, workshops, and team sales training. 


     


    Key Takeaways:


    1. Well, sales and relationships can be really messy, but they don't have to be, they can be easy. It's like pushing the easy button. (01:16)


    2. When you're talking to people, they don't really care about you. It's about them. So this is based on the person sitting in front of you. (02:24)


    3. So it's about being able to know your audience, speak their language and understand what they need. It's based on their values, it's a value system. And so we have all different ways to do that. And it's the only methodology in the world scientifically validated to predict buying behavior in less than 90 seconds. (04:01)


     


    If you are ready to really grow your business and learn how to be better than your competition book a free strategy call with Michelle at www.michellelee.chat

    • 26 min
    Creating Love on Purpose with Orna and Matthew Walters

    Creating Love on Purpose with Orna and Matthew Walters

    Summary:


     


    Orna and Matthew, professional love mentors and a married couple of more than a decade, are no strangers to the struggle individuals have when it comes to looking for love that will last. They've personally experienced the relationship merry-go-round. They both struggled with love relationships for the majority of their adult lives and they took individual action to make changes. Now, they are dedicated to helping people finally get it right this time when it comes to love. 


     


     


    Key Takeaways/Main Points:  


     


    In this episode we discussed….


     


    1. Just slow things down and really look at your choices because the dating process ultimately is a selection process.


     


    2. So a lot of times what we teach people is not to avoid conflict, but to use conflict as a doorway, to a deeper connection.


     


    3. How people fight tells you a lot about the relationship and a lot about that other person.


     


    4. We don't love, we share the love.


     


    To learn how to create love on purpose visit: https://www.creatingloveonpurpose.com. 

    • 26 min
    Foundation For Financial Excellence: Lessons From The Pros: A Game Plan For The Collegiate Athlete with Ryan Schachtner

    Foundation For Financial Excellence: Lessons From The Pros: A Game Plan For The Collegiate Athlete with Ryan Schachtner

    Ryan Schachtner is the CEO of Carolina Asset Management, a firm that works closely with professional athletes in creating financial strategies that augment their current income while preparing to maximize their retirement funds.


    He is a former college athlete forced into retirement from a major injury. With school not being his strength, he utilized the skills he learned as an athlete to build one of the fastest-growing independent financial planning firms in the southeast. 


    When Covid shut the world down he saw an opportunity and seized it, authoring a financial literacy and platform maximization book for college athletes which led to him starting another business partnering with athletic departments, conferences, and governing athletic bodies to eradicate financial illiteracy. 


    Takeaways:


    I think the biggest takeaway is life always deals us obstacles, right?.. When COVID came, everything looked bleak in my financial planning business. I had to look at the rough times and analyze them to see opportunity, then take action and make things happen when the world looked like it was gonna halt forever. (01:47)

    There are around 550,000 student-athletes, across all sports, including Olympians. Out of that population, you're maybe going to get 12,000 that gets to go and play professional sports and make money for playing sports at a pro-level. So it's very, very few. (08:55)

    As an athlete, you're trained that you're not gonna win every bat. You failed seven out of 10 times. And so you just naturally know how to bounce back from having losses. (13:37)

    Visit https://www.amazon.com/Foundation-Financial-Excellence-Lessons to get a copy of Ryan's book. 

    • 29 min
    Warrior Entrepreneur with Zachary L Green

    Warrior Entrepreneur with Zachary L Green

    Zachary Green is a U.S. Marine Corps veteran and the former lieutenant of his local fire department. He founded two successful start-ups MN8 and Velontra. 


    He is the recipient of several awards including the President of the United States "E" award in Washington DC from President Trump for exporting and Exporter of the Year by the Ohio Small Business Administration. He was named Entrepreneur of the year by Governor John Kasich. Zachary was also selected by the Obama White House as one of 10 entrepreneurs to represent the United States at the Global Entrepreneur Summit. 


    His life experiences in the US Marine Corps, firefighting service, and as an entrepreneur helped him realize that these careers have a lot in common. They entail risk, struggle, grit, and bravery. 


    His book, Warrior Entrepreneur, revolves around the science of growth that comes from challenge and adversity. These hardships prepare you for your crucible; the crisis that changes your life's trajectory. To get a copy of his best-selling book visit: https://www.warriorentrepreneurbook.com. 


    Dedication, teamwork, uh, grit, mission accomplishment, those are traits that carry you from your time in the military to being successful in entrepreneurship (03:40)

    This entrepreneurial warrior journey that all of us can learn really comes down to one simple trait, and that is adversity…..it's the resistance that makes you grow. (05:51)

    There's a whole chapter in my book specifically about the science of adversity, the sympathetic parasympathetic system, limbic brain, which is that part of your brain that you don't think about. It just kind of reacts. (08:51)

    • 28 min
    A Coach and A Miracle: Life Lessons from a Man who Believed in an Autistic Boy with Jim Johnson

    A Coach and A Miracle: Life Lessons from a Man who Believed in an Autistic Boy with Jim Johnson

    In his first and only varsity game, J-Mac was the highest scorer. CBS, ESPN, CNN, and major news outlets around the world picked up the story, the YouTube video (https://www.youtube.com/watch?v=O-nMab6XDNI) got millions of hits, and the world was fascinated with everything to do with Jason McElwain (J-Mac). But the story began long before he took the court that night at Greece Athena High School in Rochester, New York. 


     


    Jim Johnson started his career slowly by being fired in my first varsity position. He rebounded and finished with over 400 wins and many championships. He was named Coach of the Year in 2006 by several Rochester-area organizations and was also presented with a National Sportsmanship Award. In 2016 Coach Johnson was named Monroe County Coach of the Year as well as receiving the Class A Section V Coach of the Year honors. 


     


    Of his 428 career victories, one, in particular, will surely never be duplicated. 


     


    On Feb. 15, 2006, Coach Johnson made the kindhearted gesture of inserting his autistic team manager, Jason McElwain, into Greece Athena High School’s final home game. Jason scored 20 points in just over four minutes, including six three-point baskets, to become an instant national celebrity.


     


    Takeways:


     


    I did not set the world on fire when I started my career. But the neat thing is, I guess what I'm most proud of is that I kept growing and getting better. (2:00)

     


    I’ve studied a lot about success with people because I wanted to be successful in myself and be a great leader, I really believe that resilience is something that you have to develop. we all had our challenges, but you know what, it's hard to find anybody that's had great success that didn't have that characteristic. (16:07)

     


    It was one of my proudest moments to see how far kids are willing to sacrifice, to help a teammate out. And that's what the essence of teamwork is all about. (18:12)

     


    So in the business world, you know, I do presentations, and I talk about seven keys to being an effective leader. The first thing is for me is to clarify your vision. The second thing that I talk about is the ability to build trust.  (18:36)

     


    Johnson is now an authority on the subject of realizing your dreams. He emphasizes the importance of teamwork and sportsmanship, delivering his talks with a heartfelt style that has brought audiences to their feet. His book, A Coach and A Miracle: Life Lessons from a Man who Believed in an Autistic Boy, can be bought on Amazon: https://www.amazon.com/Coach-Miracle-Jim-Johnson/dp/0984131876. 


     


    You can visit https://coachjimjohnson.com to book to learn more. 

    • 23 min
    Maldene with Mark Anthony Tierno

    Maldene with Mark Anthony Tierno

    A full-time author and ghostwriter, Southern California native Mark Anthony Tierno has written over 30 Science Fiction and Fantasy novels. He holds a Master’s Degree in Physics, which often plays well in his creation of other worlds.  Amongst his works is a triskadekology (series of 13 books) combining fantasy and science fiction into an epic known as "Maldene". He also wrote Inspector Flaatphut, a 6 part book series with 2 books already published. 


     


    Mark has this one problem with writing, though: he can't stop! When he's not working on his own projects he's working on someone else's, and currently has ideas for a LOT more... if he can just find the time away from the rest


     


    Takeaways: 


     


    1. On ghostwriting non-fiction books: I need specifics here, and sometimes it's like pulling teeth to get out the specifics and just make like a bullet point list of what you want to say. Once you have the bullet points, then that evolves into an outline, and you have your point by point. (19:07)


    2. In the fiction book, for me, plot is king. Whatever it is, you can have your social message or whatever else, but if you don't have the plot first, no one is going to read the thing….And before I even start on any book fiction or nonfiction, I'll make sure I have that plot outline down. I want to know what the end of the book is going to be before I started. (21:03)


    3. If you're gonna make something on a movie or a comic or whatever, you know, pay attention to the source of material, they have reasons for doing what they're doing there. (23:18)


    4. On advising somebody who's thinking about writing their own book: First have a day job, second prepare to suffer because it isn't going to be, you could write the best possible book and unless you have contacts and in the marketing and publishing field, that's things probably going to sit in your closet for a few years before you find some way to connect it to someone. (26:22)


     


    To get a copy of his books, visit Amazon: https://www.amazon.com/Mark-Anthony-Tierno/e/B007PTKI74%3Fref=dbs_a_mng_rwt_scns_share. 


     

    • 39 min

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