Beauty 4.0 by CosmeticsDesign-Europe William Reed Ltd

According to research from The Benchmarking Company, 92% of beauty consumers believe the best way to attain beauty objectives is from the inside-out. In order to meet the demand for beauty from within, 3D printed vitamin makers Nourished joined forces with skincare extraordinaire Neutrogena to develop Skin 360 SkinStacks.

Inclusivity and conscious beauty are among the most important elements for cosmetic brands to consider when developing new products this year, says one prominent cosmetic chemist.

The overreliance on recycling is the chief piece of green misinformation in the beauty industry, which has to move faster towards a circular model, says the founder and CEO of Emma Lewisham.

Ayurvedic brands can make a mark on the global stage providing they emphasise the efficacy of traditional ingredients, the founder of Indian beauty firm Tvachamrit believes.

The CEO of an Asian-led make-up brand is questioning the ‘performative inclusivity’ she sees in the beauty industry, claiming it can hurt smaller, less well-funded brands that are trying to solve the frustrations of specific target consumers.

Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel.