The Early Days Podcast by DULO DULO
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- Business
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Welcome to The Early Days Podcast - a show about the hustle, the excitement, the doubts, the successes, the failures, the ups and downs of building a business from scratch.
We interview fellow entrepreneurs about their experience of starting businesses. As we are building our own apparel company and documenting our early days, we wanted to go behind the scenes with other entrepreneurs and find out what their early days, weeks, months, and years were like.
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The Best Way to Learn Facebook Ads | The Early Days (S3E6)
Learning Facebook Ads, building an agency business, firing your clients and much more with Mojca Zove from Super Spicy Media
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Mojca Žove is a Facebook ads expert and founder of Super Spicy Media - a digital marketing agency.
In our conversation with Mojca we talked about what it was like for her to start a digital agency business, the realisation that a full-time job is never 100% a sure thing, and the biggest obstacles to starting. As an expert Facebook advertiser, we asked Mojca to share how she learned Facebook Ads, the resources and methods that helped her master the craft, and how she deployed this channel when attracting clients for her agency. We also talked about email lists, webinars, balancing content creation and client work, burnout, firing clients, and much, much more.
Complete notes and links: https://weardulo.com/blogs/the-early-days-podcast/facebook-ads
Topics:
01:55 - Who is Mojca and starting Super Spicy Media
03:25 - Getting fired from a marketing agency
05:30 - Taking the leap to build her own business
06:30 - What was the biggest obstacle to starting earlier?
07:28 - Learning Facebook ads
08:37 - The best way to learn Facebook ads
11:33 - The biggest mistakes people do when starting with Facebook ads
13:07 - Learning to get clients
16:16 - The origin of the name "Super Spicy Media"
17:15 - Learning and doing outreach with cold emails
18:22 - Deploying Facebook ads to building a client list
19:42 - Working on retainer vs project-based projects
21:03 - Using content as a driver to earn new business
23:17 - Promoting content to drive awareness and grow an audience
25:11 - Building an email list
27:22 - How to host and promote a webinar
28:59 - Strategies for cleaning up and keeping your email list up-to-date
31:40 - Upcoming shifts in attention across social media and helping people online
34:48 - Balancing content creation and client work
37:14 - Sharing personal and professional content on Instagram Stories
38:18 - Firing clients and choosing what to work on
41:33 - How to deal with burnout and take a break
43:30 - Building an online course
46:40 - Future plans and projects
47:47 - Links and resources -
Evergreen Marketing Principles | The Early Days (S3E5)
Discussing how adding value, asking questions, and listening to the customer can help grow a business, with John D Saunders.
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John D Saunders, founder of 5four Digital is an experienced serial entrepreneur who excels at marketing. After selling several online stores, and a career as an advertising executive for the automotive industry, John decided to start his own marketing agency. The need to learn more and provide more value to others were the main principles behind his decision to take the entrepreneurial route.
In our conversation we go through a variety of topics and John mentions a lot of resources which you can start using today in your own business. Some of the things we covered - working in a remote environment, constantly learning new things and sharing those with the world, building a business on core principles such as adding value, asking questions and listening to consumers. We also dived deep into strategies for social media marketing and growing e-commerce stores.
Complete notes and links: https://weardulo.com/blogs/the-early-days-podcast/marketing-principles
Topics we cover in this episode:
01:35 - How John started his life in advertising
03:10 - Starting 5four
03:40 - Working with a remote team
04:13 - The transition from working on the side to full-time entrepreneurship
05:40 - Taking a leap of faith and having a contingency plan
06:30 - Finding 5four's first clients and the importance of networking
07:30 - Educating yourself and sharing everything new you learn
08:22 - Add value, ask questions, listening to your consumer
09:08 - Getting used to being your own boss
09:53 - Being a facilitator rather than a boss
10:25 - The process of self-improvement and self-education
12:37 - Balancing learning with execution
14:34 - Project and task management tools
16:40 - Starting 5four solo - the good and the bad
17:24 - Standard operating procedures (SOPs) and collaborating with others when scaling your efforts
17:56 - Having the confidence to hire your first full-time employees
20:22 - The benefits and disadvantages of working with a remote team
22:56 - Balancing time for internal marketing and business development
24:46 - Moving into a marketing manager role and out of the project manager role
25:37 - Social media platforms and content strategies with the highest ROI
32:40 - Tools and apps to have when starting an ecommerce store
35:34 - Recommendations for building out the Product Description Page on your store
37:10 - Documenting your life online
39:28 - Plans for the near future
42:10 - Links and handles -
Say "Yes" first, figure it out later | The Early Days by DULO (S3E4)
Discussing how to building a design agency from scratch with Matt Ellis, founder of Honcho Agency
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Matt Ellis is the founder of Honcho, a design agency specializing in web design and development.
Matt’s built Honcho from scratch and without knowing much about the agency world. He simply learned to dive into new opportunities head first and figure out how to do things as he’s going along. It’s a piece of advice he shared a few times during our conversation. We also talked about hiring first employees, pricing strategies, finding clients, running a remote company and much more. It’s an episode rich on resources and tools that will help a lot of you to automate and facilitate processes around your own businesses. If you work at a small agency or run a remote team, this is a very useful episode to listen to.
Topics we cover in this episode:
01:50 - Who is Matt Ellis and what does he do
02:34 - How Matt got into web development
05:49 - Saying "Yes" to things even if you don't know how to do them
07:23 - Learning to do web development properly
08:30 - From freelancer to founder of a design agency
10:30 - Learning how to build an agency
11:40 - Hiring the first employee at Honcho
12:55 - Freeing more time for learning and business development
15:40 - Finding clients in the early days and financial security
17:18 - Balancing a financial forecast with hiring
19:00 - Switching from a product focus to a sales and business development one
20:30 - Tools to help with automation to free up more time
23:30 - How to choose which prospects to approach
29:55 - Where does conversion happen
31:00 - Pricing strategies: project-based vs. retainers
35:00 - Providing more value to others by learning more about your own business
35:20 - Working remotely
36:20 - Running a remote company - the process and tools
40:10 - Fluid processes and trust
41:50 - Getting new clients
42:46 - Acquiring new clients through Adwords
44:10 - Future plans for the Honcho agency
48:05 - Links and handles
FULL LIST of Useful Resources and Links: https://weardulo.com/blogs/the-early-days-podcast/say-yes-first-figure-it-out-later -
Bootstrapping vs VC funding #TEDbits (S3E3)
When is the right time to bootstrap and when should you raise VC money?
Listen to the full episode: https://anchor.fm/dulo
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There's always another way #TEDbits (S3E3)
When faced with a challenge remember there is always another way to go about it.
Listen to the full episode: https://anchor.fm/dulo
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▸Twitter: https://twitter.com/weardulo
▸Facebook: https://facebook.com/weardulo -
Prepare a roadmap before your launch #TEDbits (S3E3)
It's important to do your homework and have a roadmap before your launch.
Listen to the full episode: https://anchor.fm/dulo
THE DULO NON-IRON DRESS SHIRT: ▼
https://weardulo.com
OUR SOCIALS▼
▸Instagram: https://instagram.com/weardulo
▸Twitter: https://twitter.com/weardulo
▸Facebook: https://facebook.com/weardulo
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