473 episodes

Looking for detailed information from top experts on researching, launching and growing your online eCommerce business? Look no further. Join your host Andrew Youderian, an experienced eCommerce entrepreneur, each week as he pulls aside some of the industry's top experts to give you down to earth, actionable advice served up with a side of comic relief. Learn from the masters how to turn your 'make money online' attempt into a profitable, growing online store. Get show notes, in-depth eCommerce Fuel posts and your free copy of Andrew's highly reviewed 55-page eCommerce guide at eCommercefuel.com.

eCommerce Fuel Andrew Youderian | e-Commerce Entrepreneur

    • Business
    • 4.8 • 300 Ratings

Looking for detailed information from top experts on researching, launching and growing your online eCommerce business? Look no further. Join your host Andrew Youderian, an experienced eCommerce entrepreneur, each week as he pulls aside some of the industry's top experts to give you down to earth, actionable advice served up with a side of comic relief. Learn from the masters how to turn your 'make money online' attempt into a profitable, growing online store. Get show notes, in-depth eCommerce Fuel posts and your free copy of Andrew's highly reviewed 55-page eCommerce guide at eCommercefuel.com.

    Designing Comp Plans to Keep Your Team Hyper-Productive and Around for the Long-Term

    Designing Comp Plans to Keep Your Team Hyper-Productive and Around for the Long-Term

    If you own a business, you know that one of the hardest parts is the people part. Whether it’s leading people, developing people, or retaining people, it can be a major challenge, and having a solid team in place becomes more important as you grow—and even more important as you look to sell. Byron McFarland is a Succession and Equity Compensation Strategist with The McFarland Group who has helped countless firms design compensation plans to incentivize and retain key people, and in this episode, we’re diving into the nuts and bolts of building a team that will help take your business to the next level.
    Listen in as we discuss the critical topic of how to structure retention plans for your business, the key to keeping valuable team members, and plans that reward future performance to drive results. We also share insights on how to approach retention planning when recruiting new talent so you can attract and retain top performers and ensure the success of your business for the long term.
    You can find show notes and more information by clicking here: https://bit.ly/3XOnBFy
    Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  
    Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    • 37 min
    Are Facebook Ads Making a Comeback?

    Are Facebook Ads Making a Comeback?

    Curious about the latest trends in digital marketing? Andrew Foxwell, Co-Founder of Foxwell Digital, joins me today to uncover some of the trends happening in the digital marketing landscape, including, of course, what you might be able to expect from Facebook advertising in the near future.
    In this episode, we’re diving into the rumors circulating about Facebook's performance, how advertising on Facebook has become easier in some ways (and much harder in other ways), and what is driving overall trends in digital marketing. We also discuss tools that can help streamline your paid advertising workflow, whether TikTok ads are worth the time and money, and an interesting approach to finding influencers for your eCommerce brand.
    You can find show notes and more information by clicking here: https://bit.ly/3R0081y
    Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  
    Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    • 42 min
    “Quality” is the Word of the Year in Acquisition

    “Quality” is the Word of the Year in Acquisition

    Today I’m joined by Ron Shah, Co-Founder and CEO of Obvi, a protein powder specifically designed for women. He has a super cool story of how he’s grown the company to over $30 million in size in just three years, and his insight is invaluable for anyone looking to start a business and grow it quickly.
    Listen in as we dive into the marketing strategies that have worked best for Obvi, how Ron built his rockstar team, and how he overcame the challenges of financing and hiring that team. He also shares insights on financing growth quickly (and continuing to power it), how they leverage community and subscriptions, and the challenges and benefits of marketing to somebody on the opposite side of the consumer spectrum.
    You can find show notes and more information by clicking here: https://bit.ly/3IOjLHO
    Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  
    Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    • 52 min
    Moat-Building Strategies for a Defensible Business

    Moat-Building Strategies for a Defensible Business

    This is part two of my discussion with Matthew Bertulli, co-founder and CEO of Pela, a company that produces eco-friendly products such as the Lomi food disposal device and the PelaCase phone case. In this episode, we are diving into all things business moats—including what they are—and talking about what makes a business really and truly defensible.
    Listen in as we take a deep dive into the areas of business that are often used to create a competitive advantage and explore the many different ways that businesses can protect their market share from competitors. You'll hear how to use software to your advantage psychologically, how to leverage word-of-mouth and community, and why it’s important to understand how humans make decisions when thinking about how to safeguard your market position. Matthew also shares some really interesting insights and tips from the trenches of building his own defensible businesses, so this is an episode you won’t want to miss!
    You can find show notes and more information by clicking here: https://bit.ly/3vRHYW4
    Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  
    Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    • 32 min
    Deconstructing Today's Most Beloved Brands

    Deconstructing Today's Most Beloved Brands

    Matthew Bertulli is the co-founder and CEO of Pela, a company that produces eco-friendly products, such as the Lomi food disposal device and the PelaCase phone case. He is super passionate about environmental and waste issues, and his journey to finding a way to both reduce waste and make money with some really cool products is impressive, to say the least!
    Listen in as Matthew shares what it was like once upon a time being two weeks to Christmas with 100 employees and no payroll, as well as how he came up with the idea for (and then developed) the Lomi food disposal machine. We also get into some of the nitty-gritty of branding and marketing and discuss not only what the competitive advantage for brands will be in the near future, but also why word-of-mouth can be such a powerful tool for any business.
    You can find show notes and more information by clicking here: https://bit.ly/3Qa9pDZ
    Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  
    Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    • 37 min
    Leveling Up as a Leader (Replay)

    Leveling Up as a Leader (Replay)

    In this episode, we have an in-depth conversation with Jesse Pujji, a well-known entrepreneur and investor who has previously appeared on the show. Jesse is the Founder of Gateway X, Executive Chairman of Ampush and GrowthAssistant, and most recently, the CEO and Founder of KahaniApp.com, a software company that enhances eCommerce store websites into engaging mobile experiences.
    Listen in as we dive into various topics in this episode, including how many people are on Jesse’s various teams, how he was able to get his time back, and what his leadership style is. We also talk about his experience working with an Executive Coach, the benefits he found from working with a coach, and how he balances work and family life. Finally, he shares details about KahaniApp.com and how it is changing the online shopping experience.
    You can find show notes and more information by clicking here: https://bit.ly/3YVqaH0
    Interested in our Private Community for 7-Figure Store Owners?  Learn more here.  
    Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

    • 49 min

Customer Reviews

4.8 out of 5
300 Ratings

300 Ratings

hcoro ,

Good..but no squirrel talk

A good dose of day in the life of e-commerce owners. 🐿️

Caleb Dueck ,

Great podcast

Just listened to the episode with Kurt Elster, loved it!!

Arlie K ,

The fuel you need to succeed!

Andrew and his incredibly knowledgeable guests shine the brightest of lights on the eCommerce industry and the hardworking people in it! Informative, encouraging, and engaging are just a few of the words I'd use to describe the time you'll spend with them. Thanks so much for putting out such a superb show, Andrew - keep up the great work!

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