199 episodes

The Autoresponder Guy

The McMethod Email Marketing Podcast The McMethod Email Marketing Podcast

    • Business
    • 4.8 • 43 Ratings

The Autoresponder Guy

    Daniel Throssell on How To Break All The Copywriting Rules And STILL Win Big (Warning: Not For The Faint Of Heart 😱)

    Daniel Throssell on How To Break All The Copywriting Rules And STILL Win Big (Warning: Not For The Faint Of Heart 😱)

    His client calls him “Australia’s best copywriter”.







    He’s the marketing genius behind one of the best-selling books of all time in Australia (2 million copies sold, one book in every 20 Aussie households).







    He’s one of the most innovative copywriters in the game at the moment (just wait until you hear me read his welcome email out on the podcast – it reads like a horror movie, alongside scary music on the podcast).







    He’s also one of the most down-to-earth people I’ve met – great attitude, endless passion and tons of fun to talk to.







    If you want to have some fun (and maybe get a few unconventional tips too), you’ll love this podcast with Daniel Throssell, one of the “best copywriters in Australia”.















    In this episode, you’ll discover:







    * How Daniel beat far more experienced copywriters at their own game when he won Ramit Sethi’s Sales Letter Competition – despite being a complete beginner with no experience and no clients (hint: it has something to do with how he convinced his wife to let him buy a $200 book)* How Daniel started with ZERO experience and NO credentials on Upwork, won paid copywriting work in his very first week and raised his rates to $200/hr within his first nine months* How Daniel gets insane engagement rates on his welcome series by treating it like it’s a “choose your own adventure” horror movie (I read it out LIVE on the podcast with some scary music in the background – NOT for the faint of heart 😱)* Why you need to STOP using the same tired, worn-out copywriting formulas that all the “copywriting hamsters” use (and what you need to do instead if you want to stand out in today’s market)* How robots once invaded Daniel’s copywriting lab hoping to steal his spoils of war but Daniel beat them off with the stick of P___O___I__







    Mentioned:







    * The Persuasive Page (Daniel’s website)* Ramit Sethi* The Robert Collier Letter Book* Mindless Eating: Why We Eat More Than We Think* The Age of Propaganda: The Everyday Use and Abuse of Persuasion







    Intro and outro backing music: Forever More by CREO

    • 37 min
    Kim Krause Schwalm on Dangerous Numbers, Personality Defects and The Coming AI Revolution

    Kim Krause Schwalm on Dangerous Numbers, Personality Defects and The Coming AI Revolution

    Kim Krause Schwalm is a hell of a copywriter.







    She beat the late, great Jim Rutz in a head-to-head battle.







    Impressive stuff.







    Brian Kurtz called Jim Rutz “the copywriter closest to God”.







    If that’s true and Kim beat Jim, what does that make Kim?







    In any case, Kim’s back on the podcast today to discuss some fascinating topics… such as what to name your upcoming mice supplement product (among other things).







    Check it out if you dare.















    In this episode, you’ll discover:







    * What is the most dangerous number in business? And what can you do about it so it doesn’t leave you dead in the water?* How to prepare yourself as a copywriter for the “AI Revolution” (plus, find out which copywriting jobs Kim thinks robots will NEVER be able to do)* When to work for a direct-response company and when to work for yourself (Kim’s answer will surprise you)* The personality defect that gets even seasoned copywriters into BIG trouble (This one’s extremely common but rarely talked about)* Simple, easy tricks to manage your money as a copywriter (so you don’t end up with a boatload of debt that acts as a prison)







    Mentioned:







    * http://copyinsiders.com/ (Kim’s mailing list w/ free resources)* https://www.kimschwalm.com/ (Kim’s website)







    Intro and outro backing music: Forever More by CREO

    • 30 min
    This Is How The Coronavirus ACTUALLY Unfolded In China

    This Is How The Coronavirus ACTUALLY Unfolded In China

    Worried about the coronavirus?







    Don’t know if you can trust what the media says about it?







    Want to find out how it actually unfolded in China – from someone who’s lived there for the last 10 years?







    This podcast episode is for you.







    Brian Miller is an American entrepreneur running a company called Easy China Warehouse.







    He lives and works in China full-time so he has a unique “up close” perspective on how the coronavirus crisis actually unfolded.







    Find out what happened in this juicy episode…











    In this episode, you’ll discover:







    * how the coronavirus actually unfolded in China (from an American living in China at the time of the outbreak)* how the coronavirus will affect the Chinese and U.S. economy differently (and how it will probably take much LONGER for the U.S. to recover)* why China (and Asia) have dealt with the coronavirus so well compared with Western countries* how to survive and thrive the coming months and years (and what to expect in terms of marketplace conditions and recessions)* how to avoid getting fooled by all the B.S. coronavirus conspiracy theories floating around the web (save time and stop putting energy into stuff that doesn’t matter)







    Mentioned:







    * Brian’s company Easy China Warehouse* Brian’s LinkedIn profile* Emily Writes: Down the rabbit hole with the Covid-19 conspiracy theorists







    Intro and outro backing music: Forever More by CREO

    • 52 min
    Episode #208 – Stephen Somers on Irish Direct-Response Strategies To Find “Boring” Pots Of Gold.

    Episode #208 – Stephen Somers on Irish Direct-Response Strategies To Find “Boring” Pots Of Gold.

    Stephen Somers was young (23) and in need of direction.







    He didn’t want to take the corporate job route…







    and wished he had an online business mentor.







    When his aunt introduced him to Robert…







    it changed his whole life.







    Robert was selling on different online marketplaces…







    and Stephen got a tried and true “in the trenches” apprenticeship.







    Working for free for an entire year doing all the manual grunt work…







    Paid off big time as he learned the ins and outs of Robert’s systems.







    Fast-forward to today.







    Partners in several companies who are killing it…







    listen as Stephen retells the struggle and climb he and Robert went through…







    to build several businesses…







    include the 8-figure “Marketplace Superheroes.”







    It’s a true Irish fairy-tale of sorts as Stephen regales us with everything they had to learn on the way up.







    It’s a fascinating take of brute force and whip-smart strategy…







    as Stephen applies direct-response principles to physical products on Amazon…







    as well as a freight business..







    an accountancy practice…







    and more.







    Listen now and keep your note-taking hand ready as Stephen drops a virtual pot of gold along the way!







    The rewards are yours for the taking.

































    In this episode, you’ll discover:







    * Sell THESE kind of products and ditch following your passion. Contrarian advice based in real-world success.* Business-killing reasons why Stephen and Robert stay away from black and grey hat marketing techniques on Amazon.* The real question you should be asking yourself if you’re selling online. So simple and yet overlooked. * Simple ways to build up a business from absolute zero. Don’t reinvent the wheel – do what works. * Jump-start your idea machine. The intriguing “full-circle” journey Stephen and his partner went on… will get you thinking.















    Mentioned:







    * Marketplace Superheroes* Stephen Somers on Facebook* Case Studies* David Allan’s Make Words Pay







    Intro and outro backing music: Forever More by CREO

    • 30 min
    Episode #207 – Nick Carpenter on Mastermind Secrets Of Companies Who Dominate Their Niche

    Episode #207 – Nick Carpenter on Mastermind Secrets Of Companies Who Dominate Their Niche

    Nick Carpenter comes from a military family.

    He went into the air force because college had no appeal.

    6.5 years later, deciding he didn’t want to go back to Iraq one more time, he got out.

    You have to hear his brief thoughts about the real Iraq.

    He decided to jump into real estate and so picked up his license in Texas and went ot work for a large corporation.

    For three years he helped people buy and sell houses.

    A bad breakup had him shift to a new company and a new office where he started training and onboarding new agents.

    In short order, agents recruited Nick to help open a new company.

    He was now in charge of all the marketing and training.

    The hoops he had to jump through to even get paid were ridiculous…

    listen to his golf course story!

    He heard a big mortgage company was looking to create an in-house marketing team and so with the arrival of his second child…

    he joined them. Hiring web developers, graphic designers, and video editors etc.

    So since 2011, Nick has worked only with loan officers.

    By 2014, feeling restricted and looking for his own opportunities…

    he left to start his own agency.

    Listen where he took it next…



    In this episode, you’ll discover:



    * 3 early “survival” steps Nick had to focus on to get his company off the ground. Listen to the number of ideas he went through.

    * The one simple change which caused potential customers to go from saying “no” to “yes”.

    * How Nick reframed his business to create a new emotional appeal.. and attract his own “congregation.”

    * One strategy Nick employs two ways to continue his rapid businesss growth. (Nick includes all the details)

    * Two massive, soul-crushing mistakes loan officers swear by. Listen to Nick and get rid of these two issues forever.





    Mentioned:



    * Nick’s “Legion of Loan Officers”

    * Nick Carpenter on Facebook

    * Bobby Stocks

    * Mitch Miller

    * David Allan’s Make Words Pay



    Intro and outro backing music: Forever More by CREO



    David Allan: Hey everybody, I’m David Allan. Happy New Year. Our first guest of the new year is a guy I’ve heard a lot about – he’s in a niche I know literally nothing about. He’s very successful and has risen up through the ranks, so to speak – I have been seeing his fabulous posts on Facebook, I’ve been hearing a lot about his results, we have a lot of friends in common – we’re in the same circles…so I would love to welcome Nick Carpenter to the show…Hello Nick!

    Nick Carpenter: Hey man, thanks for having me, I’m excited to be here.

    David Allan: Yeah, this is really great. Here we are, brand new year – wipe the slate clean – however, you want to say that – people tend to set new goals and put new motions into action to try to get everything rolling…

    Maybe take us back, like we usually do – We like to go back and see where you came from and how you ended up where you are now…so take us back – we wanna know what got Nick into treating and serving loan officers.

    Nick Carpenter: Yeah, that’s such a good question. It is definitely an interesting path you know

    • 27 min
    Episode #206 – Chris Orzechowski On The Quick & Dirty Gateway Drug Into the World of Copywriting

    Episode #206 – Chris Orzechowski On The Quick & Dirty Gateway Drug Into the World of Copywriting

    Chris wanted to be a school teacher.

    It took him precious little time suffering through 12-hour workdays to understand…

    teaching school was NOT his future.

    He started online by emulating his friend and mentor Zach Evanesh…

    with a weekly podcast and blogging on strength and conditioning.

    Trying to cut down the time curve, he began to focus on what he enjoyed doing best…

    writing email.

    The last five years he’s spent honing…

    and expanding his copy skills.

    Now he’s even back teaching.

    Yet this time it’s email copy and client-getting skills.

    He’s made all the mistakes getting his freelance copy career rolling so you don’t have to.

    His students now snag retainer deals in mere weeks…

    something it took him over a year to do.

    Hence the value of a mentor.

    It all changed for Chris when he began to place himself in the customer’s shoes.

    How do you do it?

    Listen now and reap the battle-tested, in-the-trenches knowledge Chris brings to this episode.



    In this episode, you’ll discover:



    * 2 simple changes he made which immediately resulted in new clients. Are you making these same prospecting mistakes?

    * The “Where are they?”client advice Chris recieved from an “email guru”. You too will smack your forehead when you hear it.

    * Never be at a loss again for finding new clients when you hear Chris’ “Poconos” story.

    * Retainer deals: The ins, outs, and the number one idea behind finding one.

    * The premier win-win arrangement for copywriters and business owners. Greatest value for dollar and least hassle.





    Mentioned:



    * Chris Ozechowski’s website

    * Chris Ozechowski on Facebook

    * Zach Even-esh

    * David Allan’s Make Words Pay



    Intro and outro backing music: Forever More by CREO



    David Allan: Hey everybody welcome to another edition of the podcast I’m David Allan, we have a great guest for you today especially if you’re a copywriter – a freelance copywriter.

    He’s been doing this for a while now he’s had some very public things we’ll get into here shortly I think which will be

    interesting…Chris Orzechowksi, welcome to the show.

    Chris Orzechowski: Thanks a lot. Super pumped to be here.

    David Allan: yeah it’s really great to have you I sort of probably that’s how I became aware of you I think you had sort of a a public spat if you will with another copywriter who has been on the show in the past and it’ll be interesting to delve into the mechanics

    of what actually happened here I think which will be illustrative I don’t know, cuz I don’t know really know how it exactly went down myself…

    And then we’regonna jump into some talk about retainer deals structuring offers if you are a freelancer so people listen to this if you’re already in this maybe you can improve what you’re doing or if you’re looking to get into it you’ll get another perspective from

    somebody who’s doing it.

    Chris let’s just jump in with your origin story or your superhero origin story tell us how you got into email copywriting and so forth

    and just where you were before…

    Chris Orzechowski: Yeah, absolutely. so I like everyone else to know as a copywriter I act...

    • 26 min

Customer Reviews

4.8 out of 5
43 Ratings

43 Ratings

m_glass91 ,

This podcast could be a paid product

You won't regret listening to this podcast. Every episode is jam packed with gold nuggets and actionable insights. Not only is it the most practical email marketing podcast out there (no fluff or incomplete tips), but it's also chock full of valuable wisdom about entrepreneurship and life in general. In fact, this morning I listened to John's special 100th episode and learned more about my own psychology, motivations and mental blocks than my semester-long psych course at university. That said, this podcast isn't for dreamers...it's for doers—action takers who want to constantly improve themselves and learn ways to earn more in less time.

EmailNugget ,

Perfect podcast on Email marketing

Take a bow, guys! This is the type of podcast I’ve been waiting to listen. The new era of email marketing is here.

rviguerie ,

Get a Pen Ready

The only podcast I listen to which requires me to keep a pen handy.

I've filled pages of notes with what I've learned listening to these short podcasts.

Good stuff!

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