Fredda Rodriguez joined Concacaf 3 years ago as the Head of Digital & Emerging Technologies to oversee the Digital and Emergent technologies department, including digital platforms, product development, digital marketing, content strategy, innovation, and all digital revenue generation activities linked to Concacaf tournaments and events.
Concacaf (the Confederation of North, Central America & Caribbean Association Football) is one of FIFA's six continental governing bodies for association football. Its 41 member associations represent countries and territories mainly in North America, including the Caribbean and Central America, and three nations from the Guianas subregion of South America — Guyana, Suriname, and French Guiana. Concacaf's primary functions are to organize competitions for national teams and clubs, and to conduct the World Cup and Women's World Cup qualifying tournaments.
Prior to Fredda's role at Concacaf, she gained over 20 years of experience in the digital field, including with clients such as Intel, Cisco, SAP, ESPN, Avon and Telemundo. Fredda has won several awards in the digital media and interactive activation categories across both the US and LATAM Markets.