GrowingDermatologist.com is a unique platform that brings together outstanding leaders in the field of dermatology whose final goal is not just achievement, but fulfillment. GrowingDermatologist.com is built on the belief that true leaders gain the most enjoyment from their roles when they are challenged beyond their current level and are able to make a deeper impact.
This platform, in parallel, provides an opportunity to thousands of new and aspirational doctors who can learn from the shared experiences, insights and wisdom of the leaders in the field and contribute to the overall growth of the medical industry.
In this episode, Dr. Downie and Naren discuss NAP, what it is and the importance of NAP for your website, SEO and scoring. Naren goes in depth about how NAP works and what your marketing team should do to keep your NAP consistent Highlights: An introduction to Naren and Ekwa What is NAP? The impact of NAP on SEO and Google Maps Your marketing team should constantly be finding profiles and fixing them Every NAP site sends traffic to your website Don’t just grow the score, grow the number of NAP sites YouTube Show: www.youtube.com/thegistshow
In this episode Dr. Downie and Naren discuss lasers in the practice. Listen to Dr. Downie talk about her favorite lasers, least favorite and some important advice you need to know about lasers and skin types. Highlights: About Dr. Downie Lasers in the practice The importance of having good office staff Must have lasers Why tattoo removal isn’t worth it Common mistakes made regarding lasers The evolution of lasers YouTube Show: www.youtube.com/thegistshow
In this episode Dr. Downie and Naren discuss Google EAT and how important it is to showcase yourself as not only an Expert, but an Authoritative and Trusted Dermatologist as well. Naren also discusses some other key factors in helping Google see you as important.
Highlights: How Google EAT got started Who it affects EAT- Expertise, Authority and Trust The industries affected by EAT What’s being done for image Dermatology NAP- Name, Address, and Phone number consistency Backlinks- linking back to other trusted sites Page Optimization YouTube Show: www.youtube.com/thegistshow
KOL: Key Opinion Leader
In this episode Dr. Downie and Naren discuss Key Opinion Leaders. Who are they, what it takes and who should and should not be a KOL. Highlights: KOL- Who are they What are the pros and cons of being a KOL? Doing your own research is important Who to advise for and against being a KOL Advice for someone who wants to be a KOL The Gist Show The Gist Show: https://www.youtube.com/thegistshow be sure to subscribe and share!
In this episode Dr. Downie and Naren discuss the influence principle authority, what it means for you and your practice. Naren goes into detail about how to leverage platforms to make you an authority. Highlights: The Authority Principle People listen to authority figures Doctors’ Choice Awards; what is it and how does it work? Tips on getting reviews from other doctors What can be done with reviews to help you? Video 360: how to leverage it The Gist Show: https://www.youtube.com/thegistshow be sure to subscribe and share!
Dermatology Practice Strategies during COVID-19
In this episode Dr. Downie and Naren discuss some strategies to utilize in your dermatology practice during the COVID-19 pandemic.
Highlights: The healthcare workers on the front lines are the real heros Accepting that you have to close Mindsets during the COVID-19 pandemic Figure out a way to help others Using Telemedicine Book future appointments for those who want them Take time to clean up your office Keep in touch with your staff Furloughing your employees Asking for relief on mortgage, leases, and other bills Don’t gain the COVID-19 pounds!! Working out at home The Gist Show: https://www.youtube.com/thegistshow be sure to subscribe and share!
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