222 episodes
Growth Colony: Australia's B2B Growth Podcast xGrowth
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- Business
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5.0 • 1 Rating
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We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.
Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more!
Hosted by Shahin Hoda
Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.
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How to Lead Your Marketing Team Through Change
When your company makes some changes, abrupt or even planned, it can feel like it may stunt any progress or growth on your team or projects.
This is where William Hasko comes in, Director, Small Business Marketing, APJ of Dell Technologies. He chats with Shahin on how to be a good leader during times of change.
What to expect in the episode...
How to adjust marketing strategies during changeWhat projects you should be prioritisingManaging your team during changeHow to be innovative with the budget you've got
William Hasko has been working in B2B advertising and marketing for over a decade with a proven passion for creativity and effectiveness. After experience locally with global clients and agencies (American Express, Ogilvy, Dentsu Creative), William now directs small business marketing for Dell Technologies across the Asia Pacific and Japan regions covering all channels and experiences.
William is a proud supporter of the Dell Women’s Entrepreneur Network and numerous mentoring initiatives.
In his spare time, William enjoys playing golf and spending time with his wife and three children.
Resources mentioned in this episode:
The Tipping Point - Malcolm GladwellRory Sutherland
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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
And for all our other socials visit: https://mtr.bio/xgrowth -
Managing Your Brand Through a Merger or Acquisition
Hear all about the journey and challenges of an M&A as Shahin is joined by Reapit's (ANZ) Global Director of Marketing Operations & Campaigns, Courtney Scales.
Listen in on how your company can manage through a merger or acquisition.
What to expect in the episode...
How to keep your brand's objectives alignedManaging expectations during changeHow to adapt to the strategies from start-up to growth phases post-M&AHow to create brands that have longevity
Courtney is a marketing expert, accomplished in scaling growth teams for success.
Working with brands across a diverse range of industries, she leads marketing and sales teams, looking over the optimisation of customer acquisition, driving strategic adjustments to sales, marketing, and retention strategies based on overall company objectives.
Leading a team of exceptional marketers focused on driving the go-to-market and growth strategies, Courtney is purposefully curious about helping businesses connect with audiences in meaningful ways to deliver tangible value.
Resources mentioned in this episode:
Harvard Business ReviewThe Social JuiceMark RitsonChase DimondNeil Patel
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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
And for all our other socials visit: https://mtr.bio/xgrowth -
2024 State of ABM in APAC: Live Q&A and Insights Unveiled
Join us to unpack the results from our recent State of Account-Based Marketing in APAC report.
We briefly overview the report findings before moving into the Q&A.
In this session, we aimed to answer as many of your questions about ABM and the specific challenges of running ABM in APAC as possible.
Get your copy of the ABM in APAC report here: https://abm.xgrowth.com.au/2023-report/
The report provides valuable and engaging information for B2B industry professionals seeking greater insight and understanding of how ABM is currently run in the APAC region.
Over one hundred CMOs, VPs and Head of Marketing participated in our survey alongside our experts to discuss ABM insights, strategies and future predictions.
The consistent takeaway? APAC remains bullish on ABM.
Prefer to watch? Check out the event on our YouTube channel.
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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Alexander Hipwell, Shahin Hoda, Gus Shaw & Allysa Maywald from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
And for all our other socials visit: https://mtr.bio/xgrowth -
Acquiring Enterprise & Moving Up Market with Marc Washbourne
Shahin is joined by CEO of ReadyTech, Marc Washbourne, as they chat about the origins of ReadyTech and how you can move up your market too!
What to expect in the episode...
The challenges you face when you growThe transition strategies you can implementThe team dynamics to make it in the enterprise marketReadyTech’s brand evolution
Marc Washbourne is the Co-Founder and CEO of ReadyTech (ASX:RDY), a global vertical SaaS powerhouse that has achieved remarkable growth since its inception in 1999.
With over 25 years of leadership in business and technology, Marc is responsible for shaping ReadyTech’s strategy and vision for excellence – guiding a team of 500+ ReadyTechers, delivering mission-critical technology solutions to 4,600+ customers.
Recognised for his expertise, in 2020 Marc also joined the board of the Federal Government’s Digital Skills Organisation, with a focus on advocating for digital skills in Australia and contributing to Australia's Skills Reform agenda.
Outside of work, Marc enjoys spending time with his wife and teenage children, and staying (very) active. He’s completed the 100km Trailwalker event five times and helped to raise over $100,000 for Oxfam, and in 2023 he also led an expedition to Mount Everest Base Camp to raise funds for Pankind, the pancreatic cancer foundation.
Resources mentioned in this episode:
20VC PodcastAll-In PodcastThe Rest Is PoliticsDrive - Daniel PinkElon Musk - Walter IsaacsonGoing Infinite - Michael Lewis
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🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
And for all our other socials visit: https://mtr.bio/xgrowth -
Unlocking Company Growth in the B2B Landscape with Sean Ellis
Join us for our 200th episode as we celebrate it with Sean Ellis, Growth Hacking legend! He shared with us how companies can unlock growth and how you can visit him on his pitstop Down Under for his 2024 World Growth Tour.
What to expect in the episode...
The core components of a successful growth processThe common mistakes and challenges when implementing growthHigh-velocity testingThe future of growth
Sean Ellis coined the term "Growth Hacking" and is considered the founder of the worldwide Growth Hacking movement. He developed and applied Growth Hacking in the early days at companies like Dropbox, Eventbrite, LogMeIn, Uproar, and Lookout, which led to breakout growth for these companies (all went on to exceed billion dollar valuations).
When Dropbox reached a $1B revenue run rate, it achieved this milestone faster than any SaaS startup before it.
Sean is also co-author of "Hacking Growth", which has been translated into 16 languages.
Resources mentioned in this episode:
Hooked - Nir EyalInfluence - Robert CialdiniAtomic Habits - James ClearLife Force - Tony Robbins
Go check out Sean's World Tour here: https://www.seanellis.me/world-tour.html
_________________
🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
And for all our other socials visit: https://mtr.bio/xgrowth -
How Thryv Created Its Highest Performing Acquisition Channel
Want an acquisition channel that gets you an almost 100% conversion rate? Well in our chat with Elise Balsillie, CRO at Thryv Australia & New Zealand, we got to learn about how they accidentally stumbled across their very successful customer referral channel.
What to expect in the episode...
How your company can be customer-focusedThe importance of customer advocacyThe challenges that took place during the initial customer advocacy journey
Through her 18 years of experience - culminating in her role as Head of Thryv Australia - Elise found an innate passion for supporting the lifeblood of our nation: small businesses. Elise remains as committed as ever to helping small businesses succeed in a demanding landscape as she leads Thryv’s sales, service and marketing teams in Australia.
According to Elise, the most rewarding part of her role is hearing small business owners tell her how much their lives have changed since digitising their business with Thryv, resulting in more time to get back to what they love.
Resources mentioned in this episode:
The Sales Acceleration Formula - Mark RobergeUri Levine
_________________
🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/
Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.
We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au
And for all our other socials visit: https://mtr.bio/xgrowth
Customer Reviews
Very engaging conversation and great guests
I believe the host makes the podcast, and the guests only add to it, and Shahin is a fantastic host. Since stumbling on this podcast a few months ago, I’ve learned a lot from him and the conversations he guides with his guests. It’s great all around!