35 min

How fan engagement drives revenue with Brian Matzat, Portland Trailblazers & Lenny Goh, Tradable Bits Sports Tech Feed

    • Sports

Brian Matzat | Director of Digital Innovation | Portland Trail Blazers

Brian Matzat enters his seventh season with the Trail Blazers and Rose Quarter as Director of Digital Innovation. Matzat is responsible for the advancement of digital strategy by enhancing digital experience and leading development of new digital products for the organization. Prior to his time in Oregon, Matzat earned his Bachelor’s degree in Graphic Communication at Carroll University in Waukesha, Wisconsin. A vegan and avid cyclist, the Wisconsin native feels right at home in North Portland.

Lenny Goh | Vice President of Business Development | Tradable Bits.

Hailing from Vancouver, Canada, Lenny has a wealth of experience in his career in eCommerce, digital and social media in a variety of startups. He blends his passion for sport and technology together as the Vice President of Business Development at Tradable Bits.

Lenny works with global sports and entertainment brands to build their fan communities and activate their data. An advocate of fan-based marketing techniques, he empowers partners to build better fan experiences that are more personalized so they can bring their fans closer to the teams and brands they love. Lenny specializes in helping partners find innovative solutions that add value cross-functionally across marketing, data/CRM/BI, corporate partnerships, merchandise and ticket sales.

https://sportstechworldseries.com/podcast

Brian Matzat | Director of Digital Innovation | Portland Trail Blazers

Brian Matzat enters his seventh season with the Trail Blazers and Rose Quarter as Director of Digital Innovation. Matzat is responsible for the advancement of digital strategy by enhancing digital experience and leading development of new digital products for the organization. Prior to his time in Oregon, Matzat earned his Bachelor’s degree in Graphic Communication at Carroll University in Waukesha, Wisconsin. A vegan and avid cyclist, the Wisconsin native feels right at home in North Portland.

Lenny Goh | Vice President of Business Development | Tradable Bits.

Hailing from Vancouver, Canada, Lenny has a wealth of experience in his career in eCommerce, digital and social media in a variety of startups. He blends his passion for sport and technology together as the Vice President of Business Development at Tradable Bits.

Lenny works with global sports and entertainment brands to build their fan communities and activate their data. An advocate of fan-based marketing techniques, he empowers partners to build better fan experiences that are more personalized so they can bring their fans closer to the teams and brands they love. Lenny specializes in helping partners find innovative solutions that add value cross-functionally across marketing, data/CRM/BI, corporate partnerships, merchandise and ticket sales.

https://sportstechworldseries.com/podcast

35 min

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