22 min
The Future Of D2C Tech Beyond Performance Marketing The Tech Talks Daily Podcast
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- Technology
Building on Shopify and selling on Facebook won't work anymore for the brands as this is just pushing CAC through the roof, leaving brands struggling for profitability and growth. Organically reimagining commerce is the only way for digitally native brands to win in every normal.
dotkonnekt is building the industry's first Experiential Commerce platform, purpose-built for brands to grow their D2C channel organically. How? By converging Content, Community, and Commerce and scripting a composable and unique experience for their customers visiting their site. The commerce platforms that exist today, Shopify's of the world were built for Retailers and SMB's, hence brands feel stuck, with no room for creativity, in their templatized and monolithic architectures.
Started amid a pandemic last year by 2 retail enthusiasts & industry veterans Dhiraj (in Bangalore) & Chandan (in the US), who in their previous avatars have led this space for 2.5 decades.
Building on Shopify and selling on Facebook won't work anymore for the brands as this is just pushing CAC through the roof, leaving brands struggling for profitability and growth. Organically reimagining commerce is the only way for digitally native brands to win in every normal.
dotkonnekt is building the industry's first Experiential Commerce platform, purpose-built for brands to grow their D2C channel organically. How? By converging Content, Community, and Commerce and scripting a composable and unique experience for their customers visiting their site. The commerce platforms that exist today, Shopify's of the world were built for Retailers and SMB's, hence brands feel stuck, with no room for creativity, in their templatized and monolithic architectures.
Started amid a pandemic last year by 2 retail enthusiasts & industry veterans Dhiraj (in Bangalore) & Chandan (in the US), who in their previous avatars have led this space for 2.5 decades.
22 min