41 min
Inside the Mobile Esports Business in Southeast Asia, with Allan Phang, Regional Head of Marketing PR at EVOS Esports Asia Startup Pulse
-
- Investing
Esports as a whole has seen tremendous growth in Southeast Asia, especially driven by the growth of the mobile-first economy. In today’s episode, we dig deeper into the esports business in SEA with Allan Phang, the Regional Head of Marketing PR at EVOS Esports and former Head of Esports at AirAsia.
We discuss the differences between esports and traditional sports while debunking the common myths about professional esports. Furthermore, Allan talks about his opinion about the roles of different stakeholders in the whole esports ecosystem, the unique proposition of Southeast Asia market in the esports sector, and also the next big thing we can expect in the industry.
Esports as a whole has seen tremendous growth in Southeast Asia, especially driven by the growth of the mobile-first economy. In today’s episode, we dig deeper into the esports business in SEA with Allan Phang, the Regional Head of Marketing PR at EVOS Esports and former Head of Esports at AirAsia.
We discuss the differences between esports and traditional sports while debunking the common myths about professional esports. Furthermore, Allan talks about his opinion about the roles of different stakeholders in the whole esports ecosystem, the unique proposition of Southeast Asia market in the esports sector, and also the next big thing we can expect in the industry.
41 min