Rebel Uprising Dr. Michelle Mazur

Sometimes we think we need to prove how smart we are in order to make people want to work with us.  
On the surface, this makes sense in a world where we are told we only need to be one step ahead of our clients or we need to be just 20% smarter. 
Being an expert is a competitive advantage, but showing how smart you are and how much you know in your marketing is not the best way to find clients. 
It actually might have the opposite effect. It might push clients away from you. 
Let's talk about this sneaky little thought of needing to prove your smarts and how it keeps you from attracting clients and what to do instead. Let's do it.
In this episode, you will hear:
How simplifying your message makes it easier for people to understand and care about it.
Why the “Voice of the Customer” research is essential for capturing the benefits of your expertise.
The importance of business owners not falling into the trap of proving energy in their marketing approach
Why potential clients want to benefit from the expertise of business owners, not become experts themselves.
 

Is your business flying under the radar?  Happy clients who get great results see you as their secret weapon. 
Being the best-kept secret kind of sucks, doesn't it? It means that you're losing out on clients revenue, opportunities to let your expertise shine through so that it reaches more people. 
How can you stop flying under the radar? Well, it starts by letting go of this one pesky little thought that stops you from putting your work out in the world. 
And then it's just about following this three-step process that will help make marketing suck less. Are you ready for that? Let's dive in.
In this episode:
Why no one is actually noticing what you're doing as much as you are
Two big Rebel Truths about getting marketing right 
The three steps to making marketing less intimidating
Resources mentioned:  
Brene Brown
Wes Kao
Spotlight Effect
Don't Like Marketing?  Here’s what to do at the minimum
Achilles’ Heel Assessment
Minimum Viable, Meaningful Marketing Message Episode
 

Recently, I contradicted the advice of two big name creators. 
These were the type of creators who had audiences of thousands of people. They have audiences bigger than I ever want to have an audience of.
And you know what?
It was awkward to contradict them to be the rebel going up against these industry giants. 
As I listened to them talk about what it takes to grow an audience, to grow a podcast, I realized that advice wouldn't work for you and it wouldn't work for me. 
What was the advice? What did I say? What do you need to know about getting in front of the right people who love your work? 
In this episode:
How do creators vs. business owner market differently and why it matters for your business
The importance of prioritizing client work, sales, and marketing as a business owner
Why you shouldn’t just publish one-off pieces of content and how to think about repurposing content as marketing assets 
The importance of targeting a smaller audience of future buyers rather than building a huge audience
Resources:
Duped the Dark Side of Online Business Episode 315: Stop Growing Your Audience: Why Building a Huge Audience Isn’t Necessary to Grow Your Business Brittany Berger

What if you stopped trying to build an audience?   
The common knowledge is that as a business owner, you should be growing your audience, building your email list, and growing your community.  
But is that true for your business? 
What if, for expert business owners, growing your audience is actually the wrong approach? 
Then what should you be doing instead of focusing on building an audience so you can reach new people who need your business?  
Well, that's exactly what I want to dive into in today’s podcast.
In this episode:  
Why building an audience may not be the best approach for your businesses
The most important audience growing asset that builds security and stability for your business (it’s got nothing to do with social media)
Why you should grow an audience of future buyers instead of casting a wide net
 

Have you ever asked yourself, “If I'm so good at what I do, why don't more people know about me”
Honestly, I've asked this question of myself a lot, and I've become obsessed with figuring out the answer in my own business and for my clients.
I get to work with many amazing people who are experts with years of education, experience, and finely honed skills, and their work with their clients is incredible.
They are the type of people who are so damn easy to refer to because their work is so good. They're the kind of people I want to make sure more people know about.
But why aren't they known for their work if they are so good, talented, and skilled? 
I believe I found the answer to why this happens and why you’re the overlooked expert.
In This Episode:
Where the overlooked expert exists in the online business world The cultural reasons why we don’t actually value expertise Why experts struggle to communicate their worth Learn more about Michelle Mazur:
Communication Rebel Three Word Rebellion Book Request a free 1:1 Chat  3 Word Rebellion Mini Audio Workshop Take the Free Marketing Assessment

When it comes to marketing, sometimes it’s hard to know where to focus and what to do in order to make your marketing work for your business.
 
Plus, it doesn’t help when you kind of hate doing marketing. I know you’d rather be working with clients you love versus promoting your business all the time.
 
So how do you make the most of the time you spend marketing? How do you do it so that you actually see results in your business and you’re not just spinning your wheels?
 
Today, I’m talking about how to pinpoint what you need to be doing to stand out from the competition and be unrivaled in your field.
 
In this episode:
Why marketing your business is crucial if you want to have any control over where your next client comes from
Four components that help you become unrivaled in your field
Why discoverability, nurturing, and making the offer won’t be enough if you aren’t clear on your messaging 
 
Learn more about Michelle Mazur:
Get on the waitlist for The Expert Up Club
Request a free 1:1 Chat 
Connect with me on LinkedIn
 
Resources:
Discover Your Achilles Heel and Rise as the Unrivaled Expert in Your Field
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The Rebel Expert Manifesto
Three Word Rebellion