Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands Tracy Matthews

Is your jewelry business really just an expensive hobby right now? 
If you have to make jewelry, but you also have to make it a viable business, today’s episode of the Thrive by Design podcast is for you.
Erin Kandoll quit her jewelry business just as the pandemic was starting, because she didn’t think it would ever be able to support her family. 
She sold all her equipment, got rid of her old inventory… and then stumbled upon Thrive by Design. She listened to a bunch of episodes and enrolled in our Laying the Foundation program. 
She started seeing results so fast that she progressed into the Train Your Customers to Buy from You Online program (which, by the way, is reopening on April 30th), and 18 months later, her business was on track to do triple the revenue she’d had the year before. 
In this incredible episode, Erin shares: The one simple step she implemented as soon as the program started that kickstarted her new sales journey
The insane sales number that got her super psyched for the next chapter of her jewelry business (and to join TYC)
How Erin prices her jewelry (and why she can charge over four figures for a single piece these days)
The key foundational issues that artists run into when they start building their business… that leave them feeling like they’re always broke (and how you can overcome them)
We also talk about the fun intro challenge we give TYC students to make back the cost of the program in the first week, the trait Tracy believes is the true key to success in running a jewelry business (hint: it’s not talent!), and how Erin’s self-worth has evolved as a result of growing her business.
I love, love, love this episode. Erin is such an inspiration and I know you’re going to get some incredible insights from hearing her story.
Don’t miss Encore Episode #422 of Thrive by Design with Erin Kandoll. 
 
Here are the resources mentioned in the show:
 
Follow Erin on Instagram!
F&TA Bootcamp
Laying the Foundation
Train Your Customers to Buy from You Online
 
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
 
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xo, Tracy Matthews
 
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There are times in your jewelry business where you might have to take a hard pivot to get what you really want. 
 
That’s where Antoinette Elizabeth found herself last year, and today on Episode #469 of the Thrive by Design podcast, she shares how she navigated that incredibly tough crossroads in her business. 
 
When a huge storm cut off tourism to Antoinette’s location, she knew she had to make a change if her business was going to survive. In this unique episode, Antoinette shares:
 
The conversation with the TYC coaches that gave her the confidence to try selling online and through wholesale 
How she sold out ALL her products within the first two hours of a three-day show and then pivoted the ongoing demand into a crazy pre-order list
Getting her pieces into airports, art galleries and councils even though her process doesn’t follow a specific timeline
The crucial marketing strategies that are driving Antoinette’s online success
 
And there’s more (you know I love to go deep with my podcast guests) — how Antoinette decided that TYC was right for her (and not “just another coaching program”), and the inner shift that made her decide to turn down her dream retail location after moving online. 
 
We also talk about building her confidence with pricing and negotiating with wholesale customers, and how Antoinette is now showing up in her business every day more authentically, more creatively and with more calm.
 
With the incredible results Antoinette got from TYC, we knew we had to have more of her in our world. 
 
That’s why she’s going to be one of the student mentors on the program when it kicks off again on April 23rd. Yep — she’s going to be there to support our students who are making the shift towards selling online, getting out of the grind of live events, and figuring out how to thrive by design in their own business. 
 
If you know already that TYC would change everything for you, like it did for Antoinette, earlybird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our other coaches if you apply and pay in full before the early bird deadline (April 15th). Click here to check it out — this is an awesome opportunity to save yourself a bunch of money while training your customers to buy from you online over and over and over again. 
 
And if you want a taste of what to expect from the program, our free Supercharge Your Sales Challenge kicks off on April 15th. We’ll be challenging you to get into action and start making money in real time. If that sounds like the kind of push you need right now, you can sign up at www.flourishthriveacademy.com/supercharge.
 
Don’t miss this beautiful episode. It’s full of joy and I’m so psyched to share Antoinette’s journey with you.
 
Xo, Tracy
 
Here are the resources mentioned in the show:
Follow Antoinette on Instagram!Your PRANA
Supercharge Your Online Sales Challenge
Train Your Customers to Buy from You Online
Apply For Early Bird Enrollment to Train Your Customers To Buy Online
 
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
 
Click here to review the show on Apple podcast or your favorite platform
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Share your favorite insights and inspirations
 
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
 
xo, Tracy Matthews
 
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When was the last time you added 50, 100 or 200 new subscribers to your email list?
It might not be intuitive, but every festival, trunk show and trade show you sell at is a goldmine for growing your online sales.
And if you have no idea how you would pull those kinds of numbers at a live event, buckle up. 
Alex Boxall, from Alex Kathlyn Accessories, is a graduate from our last Train Your Customers to Buy From You Online program https://www.flourishthriveacademy.com/tyc/. In this episode of Thrive by Design she shares some of the incredible results she’s seeing in her business after implementing what she learned, like:
 
Having so many people at her next live event that people had to come back the second day because her booth was too packed the first day…
How she added 200 people to both her email list and her SMS list
The must-have new offer that sold over 150 units… 
Why her sales were up 191% compared to the same event a year earlier… 
 
Alex also shares how TYC coach Andrea helped her figure out what to do with her 700,000 monthly views on Pinterest, the big personal transformation she experienced during TYC, and how she finally figured out the magic strategy for growing her business (and what it is!).
It’s incredible what just a few tweaks to your in-person sales strategy can do for your online business, and that’s why we are opening the Train Your Customers to Buy from You Online program https://www.flourishthriveacademy.com/tyc/ again in just a few weeks. 
Early bird applications are open now, with a discount available AND a bonus 1-on-1 coaching call with one of our coaches if you apply and pay in full before the early bird deadline (April 15th). Click here to check it out. https://flourishthrive.typeform.com/to/BRAFDJMF?typeform-source=app.asana.com
And if you’re not sure if TYC is right for you just yet, check out the Supercharge Your Online Sales Challenge. We’re going to be challenging you to get into action and start making money in real time. It starts April 15th (and it’s free!), so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge. 
Don’t miss this episode. If you’re serious about growing your subscriber list, boosting your sales and getting out of the live event grind, this one’s for you.

Xo, Tracy

 
Here are the resources mentioned in the show:
Follow Alex on Instagram - https://www.instagram.com/alexkathlyn/
Alex Kathlyn Accessories Website - https://www.shopaka.ca/
Join Us for Train Your Customers to Buy Online - https://www.flourishthriveacademy.com/tyc/
 
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
 
Click here https://podcasts.apple.com/us/podcast/thrive-by-design-business-marketing-strategy-for-fashion/id1050430716 to review the show on Apple podcast or your favorite platform - https://pod.link/1050430716
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If you haven’t done so yet, make sure that you subscribe to the show - https://pod.link/1050430716 wherever you listen to podcasts and on Apple Podcast https://podcasts.apple.com/us/podcast/thrive-by-design-business-and-marketing-strategy-for/id1050430716 for special bonus content you won’t get elsewhere.
 
xo, Tracy Matthews
 
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What would life be like if 80% of your customers came back to buy from your website again… and again… and again?
It might sound crazy, but it’s possible! This week on the show we have our Head Coach, the fabulous Chelsea Farmer of HorseFeathers Gifts, here to teach you exactly how she does it.
Here’s a sneak peek of what we cover:
Why return customer rate is a key number in your jewelry business, and why focusing on this area can create a huge community of ‘true fans’ desperate to buy every time you drop a new collection
4 key strategies Chelsea uses to build a thriving community around her brand that keep people coming back


Chelsea’s best advice for fixing your customer return rate (hint: it’s not offering discounts!). This is a huge deal if you find selling in person really easy but haven’t figured out how to make that come across online yet


Opening up the communication channels with new customers and how to train people to talk to you and connect with your brand and that you care about their input (which also boosts your brand with the internet gods)


How Chelsea sells out collections by designing for specific customers from her loyal fan base (and how you can become super confident doing the same by nailing down a few key parts of your brand)
This episode is a must-listen – it’s packed with actionable strategies that could transform your business for good. 
If you’re fired up thinking about doubling your return customer rate, make sure you sign up for our free Supercharge Your Online Sales Challenge. 
We’re going to be challenging you to get into action and start making money in real time. It starts April 8th, so click here to get on the waitlist: www.flourishthriveacademy.com/supercharge. 
This will give you a little taste of what Chelsea and our other amazing coaches will be teaching in the Train Your Customers to Buy from You Online program, which is starting on April 23rd, 2024. Check it out at https://www.flourishthriveacademy.com/tyc/ 
Join us to learn the insider secrets to creating unbeatable brand loyalty and a thriving community around your jewelry business!
 
xo, Tracy
 
Here are the resources mentioned in the show:
 
Follow Chelsea on Instagram! - https://www.instagram.com/horsefeathersgifts/
HorseFeathers Gifts - https://horsefeathersgifts.com/
‘1000 True Fans’ by Kevin Kelly - https://kk.org/thetechnium/1000-true-fans/
Supercharge Your Online Sales Challenge - http://www.flourishthriveacademy.com/supercharge
Train Your Customers to Buy from You Online - https://www.flourishthriveacademy.com/tyc/
 Apply For Early Bird Enrollment to Train Your Customers To Buy Online - https://flourishthrive.typeform.com/to/BRAFDJMF?typeform-source=app.asana.com
 
Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
 
1. Click here https://podcasts.apple.com/us/podcast/thrive-by-design-business-marketing-strategy-for-fashion/id1050430716 to review the show
2. Select “Ratings and Reviews” and “Write a Review”
3. Share your favorite insights and inspirations
 
If you haven’t done so yet, make sure that you subscribe to the show on Apple Podcast, Spotify, Stitcher or wherever you listen to podcasts.
 
xo, Tracy Matthews
 
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Want the best 2024 strategies to drive more traffic to your website and sell more online?
I’m sharing a bunch of super valuable data and statistics with you that prove how powerful online sales still are when growing your jewelry company (and that show you where to focus your efforts). 
I also walk you through how to holistically think about all of the different online sales channels available today and how to uplevel your marketing and visibility with some crazy-effective tactics!
I talk about:
What you need to monitor constantly (so you don’t lose sales)
How to increase your conversion rate up to 30%
Using AI to enhance sales and customer service
More of the most effective ways to skyrocket sales! 
Learn how to build a multi-omnichannel brand that sparks more sales and repeat customers!
Join me on Thrive by Design for podcast episode 466!
 
Here are the resources mentioned in the show:
Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)
Apply For Early Bird Enrollment to Train Your Customers To Buy Online
Learn More About Train Your Customers To Buy From You Online
The Desired Brand Effect



Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
 
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
 
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
 
xo, Tracy Matthews
Follow on Instagram:
 
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY  Instagram
Follow Flourish & Thrive Facebook
 
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Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok
 

How do you life-proof, recession-proof, and algorithm-proof your jewelry business?
Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. 
If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people. 
I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy!
I talk about:
Driving sales to your website in your sleep
Training your customers to buy from you online 
Why you need to give customers a reason to shop from you online or you’re wasting your time and energy 
More strategies to ensure your business isn’t “fragile”! 
I’m excited for this quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies!
Join me on Thrive by Design for podcast episode 465!
 
Here are the resources mentioned in the show:
Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)
Apply For Early Bird Enrollment to Train Your Customers To Buy Online
The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
 
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
 
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
 
xo, Tracy Matthews
 
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY  Instagram
Follow Flourish & Thrive Facebook
 
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok