208 episodes

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.

Unthinkable with Jay Acunzo Jay Acunzo

    • Business
    • 4.9 • 152 Ratings

An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.

    Signature Stories: Jenny Blake

    Signature Stories: Jenny Blake

    In our third episode of the mini-series "Signature Stories," we're looking at how a small story can create massive meaning. This series is like Song Exploder but for business storytellers.

    • 44 min
    Signature Stories: Michael Bungay Stanier

    Signature Stories: Michael Bungay Stanier

    In our second episode of the mini-series "Signature Stories," we're looking at the making of a tiny but powerful story our guest uses to change the power dynamic of a room for the better -- so he can teach and inspire his audience. This series is like Song Exploder but for business storytellers.

    • 42 min
    Signature Stories: Melanie Deziel

    Signature Stories: Melanie Deziel

    In a brand new mini-series, we're diving into signature stories from our favorite storytellers. Like Song Exploder but for stories, we want the world's most brilliant business storytellers to take us inside their practice. It's there we can all learn to become more effective storytellers.

    • 43 min
    Tasty | One-Shot #25

    Tasty | One-Shot #25

    In this one-shot, we explore taste - what it is, how we define it, and how we can continue to develop our own taste.

    • 17 min
    Writer’s Block (Maker Monsters 4)

    Writer’s Block (Maker Monsters 4)

    It's our fourth episode hearing from creative people about their internal barriers. Specifically, we'll hear stories and ideas about the dreaded writers' block.

    • 35 min
    Fun with Formats

    Fun with Formats

    The case for focusing on formats, specifics, and following your own interests.

    • 39 min

Customer Reviews

4.9 out of 5
152 Ratings

152 Ratings

ATorb ,

Teaches storytelling by telling great stories

Jay is a genius at putting stories together. Each podcast is like a master class in storytelling 🙏

Ryan_R.T. ,

Really powerful stuff.

I don't normally write podcast reviews on iTunes since I switched to Android but I resurrected my Apple ID for this review because I feel so strongly about this show. As a designer in a business world, I've always been weary of using the word "art" when it comes to business, but as Jay describes in his episode "The Thing About Art", making art (AKA good content) is exactly what businesses should be trying to do to differentiate themselves.

Not just become another commodified expert, but make work that resonates with real people, asking questions with uncertainty and creating true impact by not saying "trust us, this is how you should do things" but instead "why do we do things this way? I don't know, but let's figure this out together." It builds trust rather than forcing it.

Every episode I've listened to has left me feeling inspired and eager to learn more and think differently about the challenges I'm facing. Seriously, if you're creating content or building a brand and you're NOT subscribed, you're totally missing out!

J. Barshop ,

I love discovering new ideas here

Unthinkable is easily one of the most genuine and value-packed podcast for creators and entrepreneurs of any stage. This show needs to be part of your weekly content diet. I appreciate the variety of episodes, the super practical takeaways, and the sincere humility of Jay to give all this amazing knowledge to the listeners for free. Thanks for all you do and keep up the incredible work! 🙌

Top Podcasts In Business

Ramsey Network
NPR
Money News Network
Dan Fleyshman
Marketplace
Sean Castrina

You Might Also Like

Hubspot
Gallery Media Group & Jim Stengel
Powered by StoryBrand
David C. Baker and Blair Enns
Seth Godin
Rick Mulready & Kwadwo [QUĀY.jo] Sampany-Kessie