1 hr 18 min
#292: How to Create Simple Messaging that Cuts Through the Noise and Leads Your Clients to Take Action with David Mann Intentional Growth
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- Entrepreneurship
“Take your customers through a journey by telling a story” is a phrase we have all heard before, but have you ever learned how to actually put storytelling into action that generates the results you want in your business?On today’s show, David Mann — who is a leading expert in creating simple messaging — shares with us how to master your sales and marketing by turning your IDEAS into WORDS that inspire ACTION.David believes in opening opportunities — and therefore growing the value of your business — by closing communication gaps. When David graduated from Northwestern University's theater program more than three decades ago, he has earned an enduring reputation as a dynamic theater artist, author, educator, speaker, and the creator of storytelling programs for lawyers and business leaders.David’s philosophy:If it's clear, they'll understand. If they understand, they'll care. If they care, they'll take action.
What You Will Learn
How much time you actually have to capture someone's attention, no matter their level of interest
How one person shows force you to grab - and keep - an audience's attention, and how that helps David create stories for businesses and lawyers
How to tie your marketing and messaging to your products and services and ultimately to the EBITDA and value of your business
The role practice, revision, and truth-seeking play in creating your business message and how that imitates art
Why it’s so important to talk to your customers and understand what they really want
How to balance your message so it speaks to a very specific audience but also presents a generic statement that the audience relates to
What it means to sell with a good story and how to apply it to your business
Why every product or service you offer needs to link back to the core idea of what your business does and how it helps your customer make progress towards their goals
Why the first words a customer reads should speak about them, not you
The truth about authenticity and why being authentic and gaining trust takes practice
What role messaging has in defining your business
How just talking about what you want for your customer is a great exercise to find your message
// USE YOUR FINANCIALS TO CLARIFY A PATH TOWARDS A MORE
“Take your customers through a journey by telling a story” is a phrase we have all heard before, but have you ever learned how to actually put storytelling into action that generates the results you want in your business?On today’s show, David Mann — who is a leading expert in creating simple messaging — shares with us how to master your sales and marketing by turning your IDEAS into WORDS that inspire ACTION.David believes in opening opportunities — and therefore growing the value of your business — by closing communication gaps. When David graduated from Northwestern University's theater program more than three decades ago, he has earned an enduring reputation as a dynamic theater artist, author, educator, speaker, and the creator of storytelling programs for lawyers and business leaders.David’s philosophy:If it's clear, they'll understand. If they understand, they'll care. If they care, they'll take action.
What You Will Learn
How much time you actually have to capture someone's attention, no matter their level of interest
How one person shows force you to grab - and keep - an audience's attention, and how that helps David create stories for businesses and lawyers
How to tie your marketing and messaging to your products and services and ultimately to the EBITDA and value of your business
The role practice, revision, and truth-seeking play in creating your business message and how that imitates art
Why it’s so important to talk to your customers and understand what they really want
How to balance your message so it speaks to a very specific audience but also presents a generic statement that the audience relates to
What it means to sell with a good story and how to apply it to your business
Why every product or service you offer needs to link back to the core idea of what your business does and how it helps your customer make progress towards their goals
Why the first words a customer reads should speak about them, not you
The truth about authenticity and why being authentic and gaining trust takes practice
What role messaging has in defining your business
How just talking about what you want for your customer is a great exercise to find your message
// USE YOUR FINANCIALS TO CLARIFY A PATH TOWARDS A MORE
1 hr 18 min