The Scott King Show Scott King

Arthur Samuel Joseph is the founder and chairman of the Vocal Awareness Institute. Arthur is widely recognized as one of the world’s foremost communication strategists and authorities on the human voice.







His voice and leadership training programs teach Communication Mastery through a disciplined regimen of specific techniques designed to cultivate an embodied and enhanced leadership and personal presence. He’s coached Angelina Jolie, Sean Connery, Tony Robbins, Stephen Covey, Jerry Rice, and many more.







In this episode, Arthur talks to me about what vocal mastery is and why we need it. He provides tips you can practice to warm up your voices and have a huge vocal presence. Arthur provides several client stories and a very heartwarming tale from his biggest transformation.







Sponsor







This episode is sponsored by Vocal Awareness Institute. Vocal Awareness is useful to everyone who speaks, but it can be even more powerful for those individuals with specific goals to have a vocal presence. Whether you are a sales professional, athlete, singer, politician, or stars like Angelina Jolie and Pierce Brosnan, Vocal Awareness has tools so you can capture audiences. Go to vocalawareness.com/scottking to see how to “Deliver Any Presentation Like a Pro” and receive $100 off of the Visual Voice pro by entering promo code 100OFFVVP.







Questions During Podcast







* What is vocal mastery? Who is it for?* What are some routines or steps you recommend to become a better orator?* What did you learn from actors like Angelina Jolie, Sean Connery and who do you think made the biggest transformation?* How can those listening tell better stories and break through all of the noise?* Who or what do you listen to or read to get inspiration?* If you didn’t have any responsibilities at home or work next week what would you do with your time?







Contact Arthur







* Website: vocalawareness.com/scottking

Arnold Huffman is the Founder and CEO of Digital Yalo, a digital content, communications and channel strategy agency. There he is building a team focused on creating compelling content that is informative and entertaining. Arnold’s background includes marketing, business development, and alliances in high tech and software.







In this episode, Arnold talks about finding marketing inspiration from other art forms and how these applications can help you create a fresh perspective.







Questions During Podcast







More content is being produced than ever before. How do brands break through the vendor fatigue?







You have to be differentiated, not only in your value prop but how you say it, how you present it and how you push it out. This requires atypical thinking to get outside of the rinse and repeat many marketers get stuck in. Look at the problem from a different angle. We use film, art, music, and sports to help inspire our clients thinking and to produce an atypical result. It also helps distill the hopes, dreams and ideas for a campaign or a website or an event into a singular emotional concept. Emotion delivers the best results, because it gets noticed in the market.







What is the best content you have seen in 2018? Why did you like it?







* Banksy Art Shred* Budweiser’s Cleveland Browns campaign







How do you see digital marketing, content and experiences evolving?







More impactful storylines and more interactive technology integrating into marketing campaigns will elevate your campaign. You may not make the best or most interesting product or service, but that doesn’t mean you can’t push it’s agenda with an interesting story.







White paper or video? Podcasts?







I’d produce all of them. You need written content for SEO and to be found. You need video for engagement. Content is like a mall. You never know which door of the mall someone will enter through or have a preference for. Marketers need have all the doors ready for people to enter and engage.







What can brands learn from emerging disruptive brands?







Watch HOW those disruptive brands get your attention. There is a very short window to grab attention. It’s like an iceberg. The apex of the iceberg is above the waterline and that is the window you have to get someone’s attention. Don’t weigh them down with all the details of the product or service. That happens later in the marketing funnel once you have them interested. You should constantly bubble the best of the best from the bottom of the iceberg to above the waterline to make an impact. Elevating your vibe will differentiate your company and gain attention.







Who or what do you listen to or read to get inspiration?







I listen to a lot of music. Gene Simmons of Kiss is a branding master and is an excellent inspiration. Kiss’s shock and awe, gets your attention and engages you. As far as marketing inspiration and boundaries, I read every page of Fast Company.







What do people ask your advice on?







People ask my advise on changing the game and looking at sales and marketing from a different perspective. This is why I find inspiration in film, art, music and sports to energize ideas from other industries or applications.







If you didn’t have any responsibilities at home or work...

In this episode, I talk with George B. Thomas. George is a recovering youth pastor, former pub bouncer and is currently an evangelist at Impulse Creative. He is a video marketing ninja and an inbound marketing Jedi with every HubSpot certification one can have. George and I talk about why you should be using video and where you should be using it. He mentions many tools, sites, services and experts to help you build your video toolbox so please take a look at the show notes for these and the 10 places you should be using video. I hope his infectious energy moves and inspires you to do more. Please welcome George B. Thomas.







5 Reasons you should be using video







* Simplify the complex* To educate potential customers* Be superhuman* Disarm your potential customers* Invoke emotional response







10 places you should be using video







* In prospecting early in your sales cycle* Use video for personalized introductions* Use videos in follow up emails vs. long copy* Put videos on your landing pages* Put another video on the thank you page after conversion* Use video in your proposals* Use video in your contracts to explain terms of services* Use video in online meetings* Use video in your chats or chatbots* Place teaser videos on your blog posts







Questions During Podcast







* Why should we be using videos?* Where should we be using videos?* What do you teach in your video workshops?* What do people ask your advice on other than video?* What do you read or watch for more information?* Closing thoughts?







Links and mentions







* Wistia* Vidyard* Loom* 23* Drift* Hubspot* Drift and Vidyard integration* Marcus Sheridan* Nick Nimmin* Peter McKinnon* Lynda.com







Contact George







* Twitter: @GeorgeBThomas* Facebook: Mr.GeorgeBThomas* Email: george@impulsecreative.com

John Murphy is an executive coach helping business owners, senior executives and management teams deliver what they are capable of. John’s background in the corporate world and as an entrepreneur enables him to make a difference to CEOs, Senior Executives, and Business Owners.







In this episode, I talk with John about instilling behaviors and enabling leaders to align and create a growth mindset amongst teams. We talk about how to clarify business goals amongst global teams to create engaged employees that can execute with agility and continuous improvement.







The results you are getting are a consequence of the actions you are taking. Those actions are a consequence of your behavior and your mindset. If you want to change the actions in order to change the results, you have to change the behavior and the mindset.







Questions During Podcast







* What do executives tell you their greatest challenges are?* What challenges do they have that they don’t tell you about?* If teams don’t know their priorities, do they realize it?* What is the root cause when teams are not work* How do executive teams need to address these challenges?* As teams become physically disconnected in current work cultures, how do leaders know their teams are moving in the same direction?* Who or what do you listen to or read to get inspiration?* What do people ask your advice on other than leadership?* If someone had a question for you, what is your preferred method to be contacted?* Closing thoughts?







Links and Mentions







* Four A’s to Bridge the Gap* Seth Godin* HBR Podcast* Man’s Search for Meaning – Viktor Frankl* Grit – Angela Duckworth* Malcolm Gladwell* Michael Lewis







Contact John







* Website: johnmurphyinternational.com/scottking

Kathleen Hessert (@kathleenhessert) has invested over 30 years working with premier sports and entertainment brands from Peyton Manning and Shaq to ESPN, Big ten network, NBA, and the NFL. Kathleen recognized the leagues and sports teams focused on current aging fans and lacked understanding on how to enlist and build young fan bases for the future. She guided these brands to develop programs to engage younger audiences and to ensure they became lifelong fans. Her work led her to develop WeRGenZ.







WeRGenZ is a research-based Teen Think Tank of more than 1000 kids. Its goal is to give voice to and “amplify the voices of the generation” that already spends $44 billion annually in the US and influences $600 billion in family spending. By 2020, GenZ, NOT Millennials, will be 40% of the US population. The rules that govern their lives will govern all of our lives. Those born after 1995 (the first true digital natives) are changing the way we consume information, adopt and use technology, evolve our economy into a token or cash-based economy. They embrace and expect diversity from brands and in fact will be the first predominantly non-white U.S. generation. GenZ’ers also think globally and have a well developed social conscience. Their backyard is the world, not a street address.







In this episode, I talk with Kathleen about GenZ’s influence will have on the future and what companies and employers can do to properly recruit and engage this group.







Questions During Podcast







* How did you get into covering Gen Z?* Who exactly is Gen Z?* How much influence does Gen Z have on purchasing?* What is your opinion on how technology effects this generation?* What will happen to these kids when they enter the workforce?* What companies are investing in Gen Z?* How would you recruit Gen Z employees?* What are employers doing that repel these young workers?







Links and Mentions







* Electronic Arts* Sony* Adobe* Alex Heintze* The Generation Z Entrepreneur* Glossier* Vodafone







Contact Kathleen







* wergenz.com* Twitter: @kathleenhessert* LinkedIn: https://www.linkedin.com/in/kathleenhessert/

Lee Caraher ( @LeeCaraher ) is the founder and CEO of Double Forte PR & Digital Marketing, a 15-year-old national agency that works with beloved and up-and-coming consumer, technology, and wine brands. An acclaimed communication strategist, Lee is known for her practical solutions to big problems.







Lee has a reputation for building cohesive, high- producing teams who get a lot done well and have fun at the same time. She is a straight talker who doesn’t hold too many punches, although she does her best to be pleasant about it. Her big laugh and sense of humor have gotten her out of a lot of trouble.







In this episode, I talk with Lee about her book, “The Boomerang Principle.” The book describes Lee’s experience and advice on rehiring employees and building lifetime loyalty amongst your current and past employees. We talk about how to create high-performing work cultures ready for the future.







Questions During Podcast







* Why is the title of your book, “The Boomerang Principle?”* I read a lot about the “gig” economy. How can you maintain loyalty if talent wants to go from job to job?* How do executive teams need to address these challenges?* Why did you write this book? Was this an issue you had before?* What makes an employee leave and come back? Don’t they leave because they feel undervalued?* What companies have cultures that keep employees coming back?* Who or what do you listen to or read to get inspiration?* What do people ask your advice on other than business advice?* If you didn’t have any responsibilities at home or work next week, what would you do with your time?* Closing thoughts?







Contact Lee







* Website: www.leecaraher.com* LinkedIn: https://www.linkedin.com/in/leecaraher/* Twitter: https://twitter.com/LeeCaraher* Book: The Boomerang Principle