8 episodes

The BtoB Marketing & Sales Podcast is held by Aurélien Gohier, a French BtoB digital marketer, blogger, speaker and consultant. Through this podcast, Aurélien and his guests exchange views about the latest BtoB Marketing & Sales trends in the area of Social Networking, Video Marketing, Digital, ABM, Sales & Marketing alignment and much more.

BtoB Marketing & Sales Podcast Aurélien Gohier

    • Business

The BtoB Marketing & Sales Podcast is held by Aurélien Gohier, a French BtoB digital marketer, blogger, speaker and consultant. Through this podcast, Aurélien and his guests exchange views about the latest BtoB Marketing & Sales trends in the area of Social Networking, Video Marketing, Digital, ABM, Sales & Marketing alignment and much more.

    [EN] "Dont' Mess with B2B Influence Marketing" with Evan Kirstel

    [EN] "Dont' Mess with B2B Influence Marketing" with Evan Kirstel

    After I met Evan at the Paris Air Show this year, we decided to record a podcast about B2B influence marketing. Evan is certainly much more experienced than I am, but we have a few things in common: Industry 4.0 is the core of our business and daily jobs, and we are kind of passionate about the potential of Social networking applied to the B2B world. Delighted and proud to have you on the show Evan!

    • 19 min
    "Is There An Ideal B2B Marketer Profile?" with Joel Harrison

    "Is There An Ideal B2B Marketer Profile?" with Joel Harrison

    In this episode of the BtoB Marketing & Sales Podcast I am very proud to welcome Joel Harrison, Editor-in-Chief and co-founder of B2B Marketing, a reference for anyone involved in the B2B industry.
    Together we discussed a very important topic: is there an ideal B2B marketer profile, and if so, what would it be?

    • 18 min
    "How To Nail B2B Sales & Marketing Alignment" with Jeff Davis

    "How To Nail B2B Sales & Marketing Alignment" with Jeff Davis

    Today I am glad to welcome Jeff Davis, specialist of Sales & Marketing alignment and founder of The Sales and Marketing Alignment Summit. In this sixth episode of the BtoB Marketing & Sales Podcast we will exchange views about how to reach the holy grail to business success: manage a smooth and efficient alignment between your B2B marketing & sales forces.

    • 24 min
    "Make Your Way To Powerful B2B Strategic Selling" with John Smibert

    "Make Your Way To Powerful B2B Strategic Selling" with John Smibert

    For this fifth edition of the BtoB Marketing Sales Podcast I had the very pleasure to welcome John Smibert, Founder at Sales Masterminds Australasia (SMA) and above all one of the most experienced Strategic Social Seller on the B2B market.
     

    • 22 min
    "Best B2B Video Marketing Trends" with Chris Savage

    "Best B2B Video Marketing Trends" with Chris Savage

    A nice small talk about B2B video marketing with one of the best experts of this domain, Chris Savage, co-founder and CEO of Wistia, a professional video hosting solution with amazing viewer analytics, HD video delivery, and marketing tools to help understand your visitors.

    • 14 min
    "Make More Effective and Efficient Use of LinkedIn for B2B" with Bruce Johnston

    "Make More Effective and Efficient Use of LinkedIn for B2B" with Bruce Johnston

    For this third edition of our B2B Marketing Sales Podcast I am glad to welcome Bruce Johnston, whose job is to help companies understand why LinkedIn just doesn’t seem to work the way they have heard it should in a complex B2B sales context.
    We all face situations where we have no bloody idea why LinkedIn is not working the way we expected. Well, this is such a situation which allowed me to meet Bruce.
    Three weeks ago I was trying to understand why my LinkedIn Pulse article were getting such a ridiculous number of views, while I was pretty convinced that my audience of technophiles / marketeers would at least be interested by the topic. So I used my best friend Google and landed on an article from Bruce Johnston on this specific topic, entitled "Down The Rabbit Hole That Is LinkedIn Notifications For Publishing". I found in this article answers to my question, still I was not happy about what I learnt, but at least I knew what was going on.
    I decided to contact Bruce to find out more about his vision of how sales people should "Make More Effective and Efficient Use of LinkedIn for B2B". After a first very rich and friendly discussion we decided to record this B2B Marketing Sales Podcast #3 together!

    • 25 min

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