Hank's Business and Marketing Tips Hank Hoffmeier

Scott Cox of STX Consulting joins the show to talk about about strategies for being productive and successful in the current economic climate of 2024.







Key points:









* Small businesses have a big opportunity compared to large corporations by leveraging technology, AI, and remote workers to increase productivity while keeping costs low.







* The ability to run a "micro-business" as a solopreneur with just a few remote support workers allows more freedom and flexibility.







* Instead of trying to scale a traditional business, the new model is building systems and processes so the business works for you, not you for the business.







* For employees, developing unique skill sets and thinking differently is critical to standing out.







* Manage your time effectively by living by your calendar and schedule. Have a support system of partners/workers to keep you accountable.







* Take calculated risks and do things that scare you, like traveling or changing locations. Having systems in place allows freedom.







* Invest in coaches, consultants and personal growth, even in tough economies, to gain new insights, avoid pitfalls, and outpace competitors.









Scott discusses his experience living as a digital nomad in Southeast Asia and the benefits of a lower cost of living. He shares how he structures his time, relies on remote workers, and designs his business to align with his desired lifestyle.







Highlights









* Importance of treating work as work







* Maintaining work-life balance







* Setting boundaries for a healthy mindset









Website: https://www.stxconsulting.co/







Video:









https://youtu.be/HzpWzHntXa4









Audio:

In this episode, Mike Abramowitz from Better Than Rich shares insights on how entrepreneurs can achieve time freedom and work-life balance. He introduces the Time Rich Six framework consisting of boundaries, communication, systems, playbooks, team, and technology.







Highlights Business is a vehicle for your life, not your entire life. Understand what season your business is in and be intentional with your actions. Conduct a time audit to determine the value of your time and delegate tasks below that value. Delegate administrative tasks first, then focus on marketing, fulfillment, sales, and leadership. Use the Time Audit Workbook to identify low and high-value activities and receive a free 90-day delegation planning session.















Website: https://www.betterthanrich.com







Facebook: https://www.facebook.com/betterthanrich







LinkedIn: https://www.linkedin.com/company/betterthanrich







Instagram: https://www.instagram.com/betterthan_rich/







YouTube: https://www.youtube.com/c/BetterThanRich







Facebook Group: https://www.facebook.com/groups/betterthanrichshow







Twitter: https://twitter.com/betterthan_rich







TikTok: https://www.tiktok.com/@betterthanrich







Free Workbook: https://www.betterthanrich.com/90dayplan















Video:









https://youtu.be/pJDGcFQeIIc









Audio:

In this episode I speak with Mike Maynard on how to outsmart the big guys with ABM.







Mike is the CEO of Napier, a PR and marketing agency that helps tech companies sell more to other businesses.







ABM (Account-Based Marketing) is about identifying the most likely customers for your product and focusing marketing activities and budget on them. It involves understanding the target market and creating personalized content for specific companies.







Highlights:







It is important to understand the market and identify the companies most likely to buy from you.







AI tools, like chatbots, can be used to enrich data and help identify the target market.







ABM involves understanding the buying process and the decision-making unit within the target companies.







Building personas and understanding the pain points and motivations of potential customers can help create effective ABM campaigns.







Personalized content and targeting specific companies can lead to better results in ABM.







In larger organizations, it is important to identify the influencers and decision-makers to get them on board with your solution.







Napier Website







Mike on LinkedIn







Video:









https://youtu.be/_uohcH4-tgk









Audio:

In this episode, I speak with Cloe Luv, Renaissance Woman and Success Coach. She helps ambitious entrepreneurs launch or scale their businesses to 6-7 figures.







We discuss the importance of mindset, authentic storytelling, and the transformational moments that lead to success in business.







Highlights: Mindset is crucial for success in business. It involves having a positive attitude, finding the bright spots, and staying ready for opportunities. Authentic storytelling is a powerful tool for connecting with your audience and building a loyal following. Sharing your brand story and transformational moments can inspire others and help them see themselves in your journey. Listening to your feelings and understanding where they are coming from can guide you in creating a strategy for addressing challenges and pursuing your goals. Everyone has a story to share, regardless of their background. Your experiences, challenges, and achievements can resonate with others and attract the right audience to your business. Don’t underestimate the power of your unique journey.







Website: cloeluv.com







Email: cloeluvbb@gmail.com







Check out Cloe's books: 







The Branding Handbook 







The 365 Gratitude Journal







Connect and follow:







Instagram







Facebook







LinkedIn







Video:









https://youtu.be/AoDqaflVRoQ









Audio:

In this episode, I interview Danielle Perlin-Good.







Danielle is The Soul-Aligned Ghostwriter and an award-winning, best-selling author. She empowers thought leaders to amplify their lasting legacies by unleashing their nonfiction content, creating a profound impact, and transforming lives. With a wealth of experience, she has contributed to over twenty books, ranging from memoirs and thought leadership books to business and personal growth books. Additionally, she provides book and story coaching, editing, and consulting services to C-suite executives, ensuring their messaging is concise, beautiful, and genuinely authentic.







Since 2008, Danielle has built an impressive portfolio that includes hundreds of articles, books, social media content, e-newsletters, and more. Her journey began with working overnight shifts at the Chicago Tribune Company, but her talent and dedication soon led her to excel in corporate digital marketing roles. Notably, she contributed her expertise to Albert Whitman & Co., a prestigious children’s publishing house.







Harnessing a powerful combination of mindset techniques, exceptional editing, and adept interviewing skills, Danielle brings her unique touch to the table. She incorporates quantum healing modalities to ensure her clients’ transformative journey results in a beautifully crafted and publishable book that they will cherish for a lifetime.







Danielle enjoys various activities in her free time, like swimming, yoga, spinning, cycling, and boxing. She loves being outdoors and spending time with her husband and two children, cherishing precious moments together.







Join us as we discuss the role of a ghostwriter, the importance of storytelling, and the value of thought leadership platforms. We also touch on the saturation of content online and the significance of listening in today’s digital age.







Highlights:









* Ghostwriting is a collaborative process where the ghostwriter helps individuals and executives share their stories.







* Ghostwriters rely on the stories and experiences shared by their clients to create compelling content.







* Developing a thought leadership platform is essential for establishing expertise and credibility.







* Building strong relationships and trust is crucial in growing a thought leadership platform.







* Active listening is a vital skill in today’s digital age, where distractions and shiny objects abound.







* Paying attention to clients’ needs and feedback is essential for providing effective support and services.









LinkedIn: https://www.linkedin.com/in/daniellebperlingood/







Website: https://www.thesoulalignedghostwriter.com/







Video:









https://youtu.be/CbJoJIOxmhM









Audio:

In this episode, I am joined by Jennifer Best, Vice President of Marketing at AAE Speakers Bureau. Under her leadership in 2022, AAE launched the inaugural Speaking Industry Benchmark Report, bringing transparency to the speaker booking process between both the meeting organizers who book them and the speakers who delight audiences.







Top Takeaways:









* Public Speaking Benefits:



* Public speaking is a valuable skill for personal and professional development.







* It provides a platform to share expertise, educate, and inspire audiences.











* Starting Small:



* Begin with local opportunities like community events, schools, or Chamber of Commerce gatherings.







* Practice and build confidence gradually before aiming for larger conferences.











* Removing Filler Words, Use Pauses and Gestures:











* Focus on eliminating filler words like "um" and "so" to enhance the professionalism of your speech.







* Consider attending workshops or hiring a coach to refine your speaking skills.











* Integrate pauses strategically, allowing the audience to absorb information and enhancing overall communication.







* Think of pauses as logical breaks, creating a rhythm in your speech.











* Utilize gestures authentically to enhance your message.







* Pay attention to audience cues; adjust your approach based on their reactions.











* Finding Speaking Opportunities:



* Explore opportunities with local organizations, non-profits, or industry associations.







* Utilize a CRM to track and submit proposals for speaking engagements.











* Niche Topics and Speaker Coaches:



* Identify a niche topic to stand out in the speaking industry.







* Consider working with speaker coaches or organizations like the National Speakers Association (NSA).











* Working with a Speakers Bureau:



* Understand the role of a Speakers Bureau, which connects speakers with event organizers.







* Different Bureaus have varying business models, including exclusive representation.













Remember, public speaking is a continuous learning journey, and each opportunity contributes to your growth. Whether you're just starting or aiming for larger stages, the key is to be authentic, practice consistently, and embrace the journey of becoming a confident and impactful speaker.







Download the latest Speaking Industry Benchmark Report and to be notified in January when the next survey launches, vist https://go.aaespeakers.com/speaking-industry-benchmark-report/







To learn more about AAE Speakers, visit https://www.allamericanspeakers.com.







To submit a speaking profile for consideration on AAE’s website, go to https://aae.link/add-speaker







Articles:







7 Speaking Topic Trends to Watch in 2024: https://www.allamericanspeakers.com/blog/7-speaking-topic-trends-to-watch-in-2024/







Impactful Communication: Jennifer Best Of AAE Speakers Bureau On 5 Essential Techniques for Becoming an Effective Communicator: https://medium.com/authority-magazine/impactful-communication-jennifer-best-of-aae-speakers-burea...