21 min
Banyan Hills Technologies: Steve Latham, On Applying IoT Solutions IndustrialSage
-
- Marketing
Steve Latham, CEO & Founder of Banyan Hills Technologies, shares reasons why (and practical tips how) manufacturers should apply IoT solutions in their space.
Danny:
Okay, IoT, I'm sure you've never, ever heard of that in your life. Or maybe the industrial fourth revolution. Well, it is here, and it is not going away. And it is really awesome. So today we're going to spend a little bit of time with Steve Latham from Banyan Hills Technology, and he's going to walk us through some ideas and some strategies and some tips on how to actually use IoT solutions and to be able to have them to influence your digital marketing or just your marketing in general. It's a really cool topic. There's a lot of interesting use cases in here, so don't miss out. You're going to want to watch this. I'm Danny Gonzales, and this is IndustrialSage. I’m so excited to jump into this episode. So we've got Steve Latham here from Banyan Hills Technology who's going to be walking us through IoT. What is that? Well, if you don't know what that is, you've been living under a rock for a while, I didn't know you know what it is. But we're going to get into it from a marketing standpoint. It's going to be really great. So before we really get into all that stuff, Steve, if you could just introduce yourself to the audience, tell us a little bit about yourself and Banyan Hills Technology, and we'll go from there.
Steve:
Absolutely. So Steve Latham, I'm the founder and CEO of Banyan Hills Technologies. We're a company that's five years old, and we are focused on— we're an IoT company. We're bringing an IoT platform called Canopy to market, and then all associated services along with IoT.
Danny:
Okay, great. So IoT, industrial fourth revolution, all these great acronyms. For those, for the two people who are watching this who don't know what that is— I'm not throwing shade. But if you're not 100% familiar with it, what is it?
Steve:
Yeah, absolutely. It's such an overused term in a lot of ways.
Danny:
A little bit, yeah.
Steve:
Yeah, so IoT, very simply at its core is about taking any machine or any device and then, connecting it, figuring out how to connect it to the internet. and then, leveraging the power of the internet to monitor that machine, maintain a constant conversation with that machine to remotely manage it, and create entirely new experiences based on the fact that that device is now connected.
Danny:
Yeah, and it's amazing. There are so many different applications on it. And so from a manufacturing and industrial side, a million different use cases. We're seeing an obviously, even just focusing it from plant operations, creating better efficiencies, better output. But there's also a whole other aspect of new products that are coming out as a result. Talk to us a little bit about that, some of the things you're seeing.
Steve:
Yeah, it's absolutely— in the consumer space, so direct to consumer, I think everybody is now gaining in familiarity with these solutions like smart thermostats or smart lighting systems inside of a home, even smart doorbells so that you can tell when someone's accessing your house from a remote location. And so I think, on the consumer side, we've seen the market be flooded with all kinds of really creative and innovative solutions. And so the consumers are starting to get an education on what IoT really is through that type of consumer engagement. And then, if you think about now, when a consumer walks into an enterprise,
Steve Latham, CEO & Founder of Banyan Hills Technologies, shares reasons why (and practical tips how) manufacturers should apply IoT solutions in their space.
Danny:
Okay, IoT, I'm sure you've never, ever heard of that in your life. Or maybe the industrial fourth revolution. Well, it is here, and it is not going away. And it is really awesome. So today we're going to spend a little bit of time with Steve Latham from Banyan Hills Technology, and he's going to walk us through some ideas and some strategies and some tips on how to actually use IoT solutions and to be able to have them to influence your digital marketing or just your marketing in general. It's a really cool topic. There's a lot of interesting use cases in here, so don't miss out. You're going to want to watch this. I'm Danny Gonzales, and this is IndustrialSage. I’m so excited to jump into this episode. So we've got Steve Latham here from Banyan Hills Technology who's going to be walking us through IoT. What is that? Well, if you don't know what that is, you've been living under a rock for a while, I didn't know you know what it is. But we're going to get into it from a marketing standpoint. It's going to be really great. So before we really get into all that stuff, Steve, if you could just introduce yourself to the audience, tell us a little bit about yourself and Banyan Hills Technology, and we'll go from there.
Steve:
Absolutely. So Steve Latham, I'm the founder and CEO of Banyan Hills Technologies. We're a company that's five years old, and we are focused on— we're an IoT company. We're bringing an IoT platform called Canopy to market, and then all associated services along with IoT.
Danny:
Okay, great. So IoT, industrial fourth revolution, all these great acronyms. For those, for the two people who are watching this who don't know what that is— I'm not throwing shade. But if you're not 100% familiar with it, what is it?
Steve:
Yeah, absolutely. It's such an overused term in a lot of ways.
Danny:
A little bit, yeah.
Steve:
Yeah, so IoT, very simply at its core is about taking any machine or any device and then, connecting it, figuring out how to connect it to the internet. and then, leveraging the power of the internet to monitor that machine, maintain a constant conversation with that machine to remotely manage it, and create entirely new experiences based on the fact that that device is now connected.
Danny:
Yeah, and it's amazing. There are so many different applications on it. And so from a manufacturing and industrial side, a million different use cases. We're seeing an obviously, even just focusing it from plant operations, creating better efficiencies, better output. But there's also a whole other aspect of new products that are coming out as a result. Talk to us a little bit about that, some of the things you're seeing.
Steve:
Yeah, it's absolutely— in the consumer space, so direct to consumer, I think everybody is now gaining in familiarity with these solutions like smart thermostats or smart lighting systems inside of a home, even smart doorbells so that you can tell when someone's accessing your house from a remote location. And so I think, on the consumer side, we've seen the market be flooded with all kinds of really creative and innovative solutions. And so the consumers are starting to get an education on what IoT really is through that type of consumer engagement. And then, if you think about now, when a consumer walks into an enterprise,
21 min