100 episodes

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

#NeoMarketing Podcast The Golding Group

    • Marketing
    • 5.0 • 1 Rating

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

    Special Guest Corey Walker, Managing Partner of Ncite Partners

    Special Guest Corey Walker, Managing Partner of Ncite Partners

    Special guest Corey Walker, Managing Partner of Ncite Partners (https://ncitepartners.com) shares his expertise in talent recruiting, corporate culture building, the value of retention vs. turnover, the value of diversity in employees and much more. Walker offers great advice for building a better business structure and red flags mistakes to avoid.
    01:41 – About Ncite Partners
    3:21 – What drew Walker to Talent Recruiting?
    4:00 – Building Corporate Culture
    5:58 – Working with 3rd party professional service providers
    8:04 – Customized approach to recruiting
    9:56 – The value of diversity in hiring
    14:43 – Overcoming preconceived notations to improve processes
    16:22 – Benefits of retaining employees vs. turn over churn
    19:02 – Employees as brand evangelist
    20:37 – Bradford Smart “Topgrading” strategy in talent acquisition
    23:08 – Post-COVID changes in the C-suite 25:30 – Use of new technology in the hiring process
    27:21 – Changes in hiring due to COVID-19
    31:00 – Hiring family / friends
    32:07 – HR red flags
    36:39 – Favorite advice for hiring right
    On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
    Let’s engage! Follow us:
    Twitter: https://twitter.com/GoldingGroup @GoldingGroup
    Facebook: https://www.facebook.com/StrategicBusinessGrowth
    LinkedIn: https://www.linkedin.com/company/the-golding-group/
    Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup
    Listen, Watch, Subscribe or Stream the podcast: http://bit.ly/NeoMarketingSubscribe
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    YouTube: http://bit.ly/GoldingGroupYouTube

    • 39 min
    A Better Way Of Explaining Strategy

    A Better Way Of Explaining Strategy

    “The Professor” Pritch Pritchard, APR has found a new (and what we think is much better) way to explain the concept and execution of Strategy for students and professionals. On this episode, we discuss a better explanation of Strategy and Strategic Execution based on a new definition by Andrew Bellay, who runs https://straty.com/ and holds (among other degrees) a Masters of Science in Management Science & Engineering from Stanford University.
    We discuss, dissect and elaborate on this definition: Strategy is the process of creating a well-aligned set of activities with the aim of occupying a valuable position in a competitive landscape. Then, we detail how these ideas fit into an overall approach to business, communication, etc….
    Listen, Watch, Subscribe or Stream this podcast: http://bit.ly/NeoMarketingSubscribe
    On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
    To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
    Let’s engage! Follow us:
    Twitter: https://twitter.com/GoldingGroup @GoldingGroup
    Facebook: https://www.facebook.com/StrategicBusinessGrowth
    LinkedIn: https://www.linkedin.com/company/the-golding-group/
    Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup
    Subscribe to the #NeoMarketing podcast:
    iTunes: http://bit.ly/TheGoldingGroup
    Spotify: http://bit.ly/NeoPodcast (Login First)
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    Thanks!

    • 17 min
    Learning From Failures: Crisis Communications, Cancel Culture & Unmet Expectations

    Learning From Failures: Crisis Communications, Cancel Culture & Unmet Expectations

    There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials during a weather event, bowing to cancel culture by a national non-profit org. and a billion-dollar tech company that can’t live up to basic expectations. Strap in, we’re calling out leaders for their mistakes and piecing together the lessons we can all learn. The key is learning from our (and other people’s) mistakes.
    Crisis Communication:
    1. There is no such thing as over-communication in crisis situations.
    2. You have to meet expectations, not do the minimum.
    3. Protocols are better than plans for adapting as a situation changes.
    4. Keep your tools (analog and digital) up to date at all times, so you are prepared for a crisis situation.
    5. Put a human face on a crisis. Let the people you need to connect with see and hear a real person.
    6. Use everything, multiple times. See item #1 again.
    7. Actual transparency and authenticity, the way real people (your stakeholders) expect it.
    Cancel Culture:
    You cannot appease your way back from being canceled. (Unless you really, really screwed up) the attempt to do so will only cost you, supporters while doing nothing to “un-cancel” your reputation online. Unmet Expectations: How can a Billion (with a B) dollar tech company like T-Mobile have a poorly designed and performing website? They must not care about customer appreciation.
    What do all of these have to do with each other? More communication, even if it’s incomplete or not what people are happy to hear, is always better than less communication.
    Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
    On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
    Let’s engage! Follow us:
    Twitter: https://twitter.com/GoldingGroup @GoldingGroup
    Facebook: https://www.facebook.com/StrategicBusinessGrowth
    LinkedIn: https://www.linkedin.com/company/the-golding-group
    Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup
    Subscribe to the #NeoMarketing podcast:
    iTunes: http://bit.ly/TheGoldingGroup
    Spotify: http://bit.ly/NeoPodcast (Login First)
    iHeartRadio: http://bit.ly/NeoMarketingPod
    Spreaker: https://www.spreaker.com/user/thegoldinggroup
    Google Podcast: http://bit.ly/NeoMarketingGP
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    Pod.Link: https://pod.link/1275659816
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    Podcast Addict: http://bit.ly/NeoPodAddict
    Thanks!
    #NeoMarketing Ep104

    • 32 min
    Busting 10 Myths of Crisis Communications

    Busting 10 Myths of Crisis Communications

    “The Professor” Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to “Effective Crisis Communication – Moving From Crisis to Opportunity” by three of today’s most respected crisis/risk communication scholars: Robert R. Ulmer, University of Nevada/University of Arkansas at Little Rock, Timothy L. Sellnow, University of Central Florida and Matthew W. Seeger – Wayne State University.
    The Effective Crisis Communication https://www.sagepub.com/hi/nam/effective-crisis-communication/book246198 textbook examines the latest theories and innovative approaches for handling crisis. Unlike other crisis communication texts, this acclaimed book answers the question, “what now?” and explains how organizations can create the potential for opportunity, renewal, and growth through effective crisis communication. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities. Practical lessons and in-depth case studies highlight successes and failures in dealing with core issues of crisis leadership, including managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis.
    Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe
    On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
    Let’s engage!
    Follow us: Twitter: https://twitter.com/GoldingGroup @GoldingGroup
    Facebook: https://www.facebook.com/StrategicBusinessGrowth
    LinkedIn: https://www.linkedin.com/company/the-golding-group
    Instagram: https://www.instagram.com/thegoldinggroup/ @TheGoldingGroup
    Subscribe to the #NeoMarketing podcast:
    iTunes: http://bit.ly/TheGoldingGroup
    Spotify: http://bit.ly/NeoPodcast (Login First)
    iHeartRadio: http://bit.ly/NeoMarketingPod
    Spreaker: https://www.spreaker.com/user/thegoldinggroup
    Google Podcast: http://bit.ly/NeoMarketingGP
    Podchaser: http://bit.ly/NeoPodchaser
    Pod.Link: https://pod.link/1275659816
    Deezer: http://bit.ly/NeoPodDeezer
    Podcast Addict: http://bit.ly/NeoPodAddict
    Thanks!
    #NeoMarketing Ep103

    • 21 min
    Q4 2020 Winter Is Coming – Plan Now For 2021

    Q4 2020 Winter Is Coming – Plan Now For 2021

    Welcome to the first full week of Q4 2020. No matter how far from normal this year has been so far, there are still lessons to be learned, business processes to be evaluated and (most importantly) planning for 2021 should be in full swing. This year, you can’t just create a Plan “A” but you also need plans “B” “C” and “D” to cover the variations of COVID-19 recovery, the presidential elections and general uncertainty in the world for the upcoming year.
    Since COVID-19 started impacting business transactions in early 2020, we have been telling you to Adapt, Adopt or Pivot. On this episode, we will discuss how to evaluate, measure and utilize what we have all learned from 2020 and how to best move your business forward into the still very uncertain 2021.
    Thanks to 2020, you should have made changes (minor or major) to your business operations with NEW and DIFFERENT tools (digital and brick/mortar) for marketing and selling, insights/data, competitive landscape, audience/potential audience and expectations.
    The key to 2021 will be taking advantage of what’s working right now and in the future along with recovering the investments you have made to survive 2020. If you need help, don’t know where to start or just don’t want to go it alone please contact us – that’s what we’re here for! https://thegoldinggroup.com/contact-us/
    BONUS: Do NOT use the term “New Normal” because in business every day is new and nothing about our current business situations can be considered “Normal”.
    Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe. Please Like (  ) make a comment and leave a rating.
    On every #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
    Let’s engage! Follow us:
    Twitter: https://twitter.com/GoldingGroup @GoldingGroup
    Facebook: https://www.facebook.com/StrategicBusinessGrowth
    LinkedIn: https://www.linkedin.com/company/the-golding-group/
    Instagram: https://www.instagram.com/TheGoldingGroup/ @TheGoldingGroup

    • 28 min
    Special Guest: Rachel Mathew, Co-owner Polston Tax – Bonus Ep

    Special Guest: Rachel Mathew, Co-owner Polston Tax – Bonus Ep

    Thanks to a 5th Wednesday this month, we present a special guest bonus episode of the #NeoMarketing podcast featuring Rachel Mathew, Co-owner of Polston Tax taking with our CEO Kyle Golding via Zoom about PPP/EIDL Covid-19 relief for businesses, IRS red flags/best practices, developing corporate culture, business marketing and self-brand balance. Mathew is an attorney, accountant, small business owner, author, public speaker, monthly TV segment contributor. She is also an Oklahoma Bar Association Foundation trustee along with being a board member of the Metropolitan Library Endowment and OCU Law School.
    Full bio: https://www.linkedin.com/in/attorney-rachel-mathew/. Join the discussion. Leave a comment, subscribe to the channel and rate the podcast. Thanks! Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe.
    On every #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
    Let’s engage! Follow us:
    Twitter: https://twitter.com/GoldingGroup @GoldingGroup
    Facebook: https://www.facebook.com/StrategicBusinessGrowth
    LinkedIn: https://www.linkedin.com/company/the-golding-group/
    Instagram: https://www.instagram.com/TheGoldingGroup/ @TheGoldingGroup

    • 29 min

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