Strategic Growth Podcast The Golding Group

Thanks to recent spectacular failures in audience relations from major brands (Bud Light), organizations (FBI) and high-profile individuals (pro athletes) we decided to revisit and review one of our most popular episodes regarding the proper way to manage crisis communications. Originally premiered March 17th, 2021 but still valid today, we continue our conversations about when, why and how to utilize crisis communications protocols instead of out-of-date plans. "The Professor" Pritch Pritchard, APR & PRSA Fellow explains the ideas behind our 10 Protocols (+ a bonus protocol) for managing a crisis.
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Soon after we started the How To Write A Strategic Plan talk at The Treasury OKC last Friday, OKC-FD asked us to vacate the building due to a gas leak nearby. Before we were asked to leave the building, we discussed lots of great tips on the differences between a business plan and a strategic plan, how to get started crafting a strategy and the most common mistakes start-ups and small businesses make in the strategic process. Here is the content (before the fire department intervened) and some of the audience questions.

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Located on historic Film Row, The Treasury is a membership club and co-working community for driven women. The Treasury is a place where women can focus on themselves and their work and legitimize their businesses with a downtown mailing address and a snazzy spot to meet clients.
The Golding Group is partnering with The Treasury to host a Strategy Review event for current and soon-to-be small business owners on Friday, April 28th from 10:00 - 11:00am CDT. Our CEO Kyle Golding will lead a strategic planning discussion, an audit of your current business strategy and a Q/A covering your specific strategy and execution questions.
The Treasury is a female coworking space, but this is a coed event! Men are encouraged to attend. This is the right event for you if: You've never created a big-picture strategy for your business OR You haven't revisited or adjusted your strategy since you first went into business. RSVP for free via https://bit.ly/FreeStrategyReview
Schmitt opened The Treasury with her husband Brian in 2018 to be a productive space for local women. After working from home as a magazine editor for four years, Schmitt saw a need for a space where women could be productive and take care of daily business tasks without splurging on a private office.
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Kris Ward is the leading authority in leveraging your time and scaling your business. Kris is the founder of the Win The Hour, Win the Day philosophy, book and podcast. After the loss of her husband, Kris returned full-time to her work as a marketing strategist. She was relieved that her business had not only survived her absence but was growing. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence.
Kris helps entrepreneurs create their W.I.N Team (What Is Next) and implement the 60/40 WIN Formula so they can be in execution mode 60% of the time (execution equals revenue!). You can hear Kris on her own podcast - Win The Hour Win The Day where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win. BIG Bonus gift for all listeners at www.freegiftfromkris.com
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Special guest Elizabeth Larios, MPA is the gBETA Program Manager for Gener8tor OKC. She is a community engagement-focused economic development professional with a brand range of experience in business, non-profit, higher education and politics. She connects startups with funding opportunities, serves on several boards and has dedicated her life to public service and community development. Larios has a Bachelor of International Business Administration and a Master's in Public Administration from the University of Central Oklahoma. The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen

Special guest Hoang Lam is a man of many pursuits. He is CEO of CMM Financial, Founder of Storm Check and co-host of the Defining Moments podcast. We discuss the entrepreneurial spirit, changing careers, the unique perspective of a first-generation American and how to host a podcast while barely speaking. Lam shares his insights into financial health, community building and why it was so important to start a business that employs veterans. CMM Financial https://www.cmmfinancialservices.comStorm Check https://www.stormcheck.teamDefining Moments Podcast https://www.definingmomentspod.com The Strategic Growth Podcast offers expert business insights, interviews with thought leaders and business plan triage for business owners, start-ups or anyone with a specific business problem. Listen/Stream/Watch/Subscribe at https://bit.ly/SGPodListen