146 episodes

Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editor Brian Braiker. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles. 

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    • Business News
    • 4.5, 51 Ratings

Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editor Brian Braiker. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles. 

    Defeating D.C. Council's ad and personal information tax

    Defeating D.C. Council's ad and personal information tax

    4A's Executive VP of Government Relations Alison Pepper discusses how she and other industry organizations fought a 3 percent tax on advertising services and the sale of “personal information" proposed by The Washington, D.C. City Council as part of a plan to combat a growing budget deficit, and won. She says the fight isn't over though.

    • 27 min
    Moving from CMO to CEO

    Moving from CMO to CEO

    Pernod Ricard North America CEO Ann Mukherjee describes why the liquor marketer will resume social media spending after pausing it in July. The longtime marketer also describes what it’s like moving into the CEO job, and she explains her leadership style, which involves bringing your personal experiences to the job.

    • 32 min
    Marketing the (delayed) Olympics

    Marketing the (delayed) Olympics

    Christopher Carroll, director of digital engagement and marketing for the International Olympic Committee, joins the pod to talk about how the IOC is going about plugging the Tokyo games, which were delayed by a year due to the pandemic.

    • 33 min
    The latest ad law news

    The latest ad law news

    Ad lawyer Linda Goldstein joins to discuss what brands need to know about sponsorship contract changes during COVID-19, new ‘Made in the USA,’ ad regulations and what to expect at the FTC if Democrats take over. Plus, she explains how ad lawyers can co-exist with creatives.

    • 35 min
    Mark Robinson

    Mark Robinson

    The author of “Black on Madison Avenue” talks about what it was like getting a job in advertising 40 years ago and how much the industry has failed to change since that time.

    • 50 min
    Taking Latin-inspired creative to the mainstream

    Taking Latin-inspired creative to the mainstream

    Former LatinWorks chief creative Sergio Alcocer joins to talk about his 3-year-old cultural marketing shop Rest of the World and give his take on how brands and agencies should respond to new calls for diversity. He weighs in on other topics, like his love of jazz music and how he would rebrand the Catholic Church.

    • 40 min

Customer Reviews

4.5 out of 5
51 Ratings

51 Ratings

MisterMomentum ,

Really Great

The guests are truly amazing and I often re-listen to episodes. Thanks to Brian Braiker's unique style, there's an authenticity that permeates each episode – you feel like you are in the room listening to genuine conversations.

BigSven ,

Wonderful!

Last two podcasts with Shelly Lazarus and Jeff Goodby were home runs! Wondering if the theme music is original to the podcast or is it commercially available?

Katie Joy B. ,

Marketing Magic!

Ad Age and their incredible guests talk all things advertisement, not only providing insight we wouldn't have otherwise, but also giving businesses the tools they need to get hands-on with their own marketing. The best part is it all comes from truly engaging individuals that know the industry inside and out. Thanks so much for putting out such a spectacular show Ad Age - keep up the great work!

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