Instagram can be challenging to figure out. What is the Instagram algorithm and how does it work? How do you gain more followers? What are Stories and how can you use them in your strategy? Subscribe to hear interviews with experts, and listen as I give ideas to people just starting out on the platform.
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Episode #36 – The 7 Laws of Instagram with John Ferrara
John Ferrara is an Instagram expert, strategist and philosopher. With over 6 years of experience, John has helped thousands of entrepreneurs grow their business using Instagram.
When I interview guests on my podcast, I rarely hear something completely unfamilar to me about Instagram. When I interviewed John, he said something about IGTV stats that I never heard before – and my first thought was that John must be wrong. I was thinking I should interrupt to correct him, but my brain said “what if he’s right? You don’t know everything.” I’m so glad I didn’t say anything because John was right. There’s a really interesting IGTV stat you can check that I did not know existed.
In this episode, John and I talk about the right mindset for growing on Instagram, and he explains the methodology behind his Masterclass. John’s Masterclass is designed around 7 Laws will help you attract more clients, engage with your ideal customers and get you paid without needing more followers. You can find the 7 Laws of Instagram at the link below.
Connect with John at:
Episode #35 – Effective Instagram Ads and Messenger Bots with Amanda Robinson
Amanda Robinson is The Digital Gal. She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her 4 Week Facebook Ads Training Bootcamp, and for her creative chatbot skills. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them.
In this episode, Amanda and I talk about getting started with Instagram ads, including using Facebook Ads Manager, plus we discuss Facebook Messenger bots finally coming to Instagram, and how businesses can take advantage of it.
We also discuss how to get started with ads on Instagram. If you’ve never used Instagram Ads before, boosting posts is a simple and easy way to start in small amounts. However, once you start spending close to $500 per month, Facebook Ads Manager is a much better option because it gives a variety of tools and choices that can help you reach your desired target audience, ensuring your money is spent as efficiently as possible.
You can find Amanda online at the following places:
Swift Kick in the Ads Membership Program: https://thedigitalgal.com/swift-kick-in-the-ads-3/
Episode #34 – The Fastest Way to Grow Your Account with Eduardo Morales
Eduardo Morales is a former Community Growth Manager at @depop and Community Director at @nikebyyouworkshop. He now makes a living from the Instagram accounts @pinlord, @potteryforall, and @macramemakers as well as writing articles that help demystify Instagram on his Medium blog.
In this episode, we discuss how to grow a new account quickly by commenting and engaging in conversations on other people’s posts, and using your analytics to figure out what’s working on your account. Eduardo recommends looking at your posts that are doing well and see what common theme connects the posts that have done well. He suggests if you haven’t started on Instagram yet or are starting over, pick an easy name that doesn’t have periods or underscores, trying to pick a niche that isn’t saturated yet, or figuring out how to be one of the top creators in an existing niche. Then, focus on making sure you engage with other people’s posts every day – because people finding your account is the one thing you can control. Liking and commenting on people’s posts will always within your power to control, whereas the Instagram algorithm will not be something you impact or control.
Eduardo is offering a new class – 10 Steps To Grow Your Small Business on Instagram in 4 weeks, starting on November 1st. You can check out Eduardo’s class and find him online using the links below.
Medium Articles: https://medium.com/@theeduardomorales
10 Steps To Grow Your Small Business On Instagram in 4 Weeks : https://theinstagramclass.com/
Episode #33 – How to Find Your Instagram Niche with Chelsea Peitz
Chelsea Peitz is the National Director of Social Sales for Fidelity National Financial Group and a nationally recognized real estate keynote speaker who teaches camera first branding strategies. Chelsea is also the author of two books – “Talking in Pictures”, the only book about how camera first social platforms have changed how we build a personal brand, and “What To Post”, a workbook she created for herself as a guide to help figure out what sort of content to share on social media.
In this episode, we talk about how to identify a niche and your superpower, what to do if you don’t know what niche you want to focus on or what your superpower is, and how to get over your fear of putting yourself on camera.
If have never put yourself on Instagram before, and you put yourself on camera for the first time and tag me and Chelsea, I will send you a copy of Chelsea’s new book, “What To Post“. Go do it!
You can find Chelsea online at:
Episode #32 – Instagram for Hyper-Local Businesses with Cori Ingrassia
Cori Ingrassia wears many hats. Through her consultancy company, Complicated Media she simplifies the ever-changing online landscape for small businesses & brands by developing their digital strategy, creating engaging content & building a solid social media footprint. When Cori is not plugging away on her laptop, she can often be found in front of the camera hosting TV segments, web shows & live events.
For hyper-local businesses, it’s all about networking and relationship building – getting to know the owners and the managers, their stories, and you will uncover opportunities to help each other. For local businesses and social media, it’s about figuring out the goals of the business and starting small with a basic idea that can be easily executed, before expanding to other platforms and media types. For small business owners who want to handle things on their own, Cori suggests honing in on one platform, but they still may need help with building a content calendar, understanding their analytics, or other more advanced tasks.
In the rest of this conversation, Cori and I discuss Instagram Reels and Tiktok strategies, and much more.
You can find Cori online at:
Episode #31 – Creating Scroll Stopping Content with Matt Cummings
Matt Cummings creates excellent graphics for Instagram based on people’s tweets. If you haven’t seen them, go find his Instagram account right now and check them out.
Matt is a Freelance Graphic Designer who specializes in creating scroll-stopping social media designs for Personal Brands and Small Businesses to help grow their audience and increase engagement.
In this episode, we talk about Matt’s creation process, his goals, and a lot more.
You can find Matt at:
Instagram: https://www.instagram.com/mattvcummingsWeb: https://www.mattvcummings.com
Customer ReviewsSee All
Great Bite-Size Instagram Tips
I love this daily listen! I get practical Instagram tips that I can really use in an easy-to-listen-to short podcast.
Super Helpful for Newbies
So far I have thoroughly enjoyed this podcast. There is a variety of guests, with all different viewpoints and categories of tips. For a relatively “newbie” to Instagram for business, I have found it super helpful. I also really enjoy the questions asked and the style of conversation that just flows really naturally.
Great free content!!!
I'm so glad to have found this podcast. Daniel’s guests have very valuable content to share with us about how to succeed with our Instagram account as a business.
Thanks for the great work!!!