69 episodes

Theory of Content is a podcast about why we make content. Amber Bracegirdle is a founder at Mediavine Publisher Network. They sell ads into the inventory of thousands and thousands of bloggers. Joshua Unseth is the in-house director of marketing for Alarm Grid. Together they discuss how they go about thinking about making content.

Theory of Content Joshua Unseth, Amber Bracegirdle

    • Business
    • 4.7 • 78 Ratings

Theory of Content is a podcast about why we make content. Amber Bracegirdle is a founder at Mediavine Publisher Network. They sell ads into the inventory of thousands and thousands of bloggers. Joshua Unseth is the in-house director of marketing for Alarm Grid. Together they discuss how they go about thinking about making content.

    Ep 070 – FaceBag with Special Guest Nora Schlesinger

    Ep 070 – FaceBag with Special Guest Nora Schlesinger

    Welcome back to Theory of Content! This week, Joshua Unseth is joined by Nora Schlesinger to answer even more of your Face bag questions, and of course, do some obligatory TOC Beanie Babies talk.  Nora starts the episode off strong, talking about some COVID prevention theories. The two discuss the effectiveness of glasses all the … Ep 070 – FaceBag with Special Guest Nora Schlesinger Read More »

    • 56 min
    Ep 069 One Question, Many Answers

    Ep 069 One Question, Many Answers

    Welcome back to Theory of Content! Continuing on from last week, Joshua and Rebecca are still tackling all your facebag questions. Well… actually they’re tackling all of loyal listener Ellen’s questions today. The two hosts tackle Ellen’s mega email on today’s episode to uncover just why bloggers might experience substantial dips in traffic.  Before they … Ep 069 One Question, Many Answers Read More »

    • 56 min
    Ep 068 Video and Vintage Cakes

    Ep 068 Video and Vintage Cakes

    Welcome back to Theory of Content! Rebecca Swanner joins Joshua Unseth once again this week. The two are here to answer some of the many questions you listeners submitted over the weeks about all your SEO and content inquiries.  The pair begin the episode with a debate on who the best TOC host is/has been, … Ep 068 Video and Vintage Cakes Read More »

    • 48 min
    ep 067 Hanging out with Mediavine CEO Eric Hochberger

    ep 067 Hanging out with Mediavine CEO Eric Hochberger

    Welcome back to Theory of Content! This week is a bit different and Joshua Unseth is joined by Eric Hochberger, the CEO of Mediavine. Eric is here to take the SEO conversation away from COVID and towards the future by discussing Mediavine’s upcoming projects.  Eric starts off the episode by explaining the new importance of … ep 067 Hanging out with Mediavine CEO Eric Hochberger Read More »

    • 59 min
    Ep 066 We Are Back

    Ep 066 We Are Back

    After a long – and we mean LONG – hiatus (sorry loyal listeners), Theory of Content is back and better than ever! Joshua Unseth is joined once again by Rebecca Swanner, the owner of Let’s Eat Cake, to answer all your burning mailbag questions. Joshua begins the episode with an apology and an explanation. 2020 … Ep 066 We Are Back Read More »

    • 56 min
    Ep 065 – With Special Guest Sherry Smothermon-Short

    Ep 065 – With Special Guest Sherry Smothermon-Short

    Welcome back to Theory of Content! This week Joshua Unseth is joined by the new guest host Sherry Smothermon-Short. Sherry is the founder of the blog Cub Scout Ideas. On her blog, Sherry posts about all things Cub Scouts. She teaches parents proper uniform care, teaches kids fun snacks they can concoct, and teaches the … Ep 065 – With Special Guest Sherry Smothermon-Short Read More »

    • 56 min

Customer Reviews

4.7 out of 5
78 Ratings

78 Ratings

Elissa Kramer ,

Amazing! Just amazing!

There is so much I love about the Theory of Content but what I love most is that it answers all my SEO questions that no one else addresses. I also love that they put a focus on making better content as a whole which is so important and usually understated.

Thanks so much for the amazing episodes!

TheKitchenGarten ,

Fantastic content

I’ve been blogging for years, and I’ve never heard such consistent content from a podcast. It’s reminded me to buckle down and just keep writing and creating, no fancy courses or magic bullets needed. Thanks so much!

Mpls Intellect ,

18 Stars! ⭐️⭐️⭐️⭐️⭐️

I’m not new to owning a website, but I am new to focusing on blogging (chucktownart.com & joy-ist.com). I’ve been listening to TOC for a while and have to say I love this podcast!

The information discussed is awesome in helping me to determine what I need to ‘care’ about as I’m developing content.

Google didn’t have a “star sale” today but if they did, I’d be all in! 🙌

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