How Did You Do That‪?‬ WUWM 89.7 FM - Milwaukee's NPR

Introducing Midwest Moxie, a new podcast about the successes, failures, insights and opportunities that shape some of the Midwest’s most exciting entrepreneurs.

On the latest installment of our series on entrepreneurship, How Did You Do That?, host Kathleen Gallagher speaks with Chris Salm about how he went from working at several large food companies to commercializing research out of UW-Madison.

Rock Mackie is a medical physicist who invented a safer type of therapeutic radiation, called tomotherapy, that delivers less radiation with just as much effectiveness. It has saved many lives.

Glen Tullman has an undergraduate degree in economics and psychology, spent a year in Oxford, England studying social anthropology, lived for a year with the Amish, and is a highly successful software entrepreneur. He's founded, grown or invested in more than 20 businesses.

Lori Cross dropped out of her all-girls’ high school in Michigan because there wasn’t enough physics and math to keep her challenged. Technical college was a little better, but Cross found her place at Northwestern University, where she got a degree in chemical engineering and became the first woman to play ice hockey on a men’s NCAA team.

John Splude began his career in public accounting, auditing some of the biggest companies in the area. But he stayed involved with his firm’s smaller clients along with the Fortune 50 companies. And he became more and more interested in the operations side of the businesses.