25 min
When It Ain’t Your Grandma’s SEO The Marketing Agency Leadership Podcast
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- Marketing
David Finberg, CEO, Peaks Digital Marketing (Denver, CO)
David Finberg is CEO at Peaks Digital Marketing, an SEO and lead generation firm that focuses on a comprehensive, aggressive approach to “addressing all seven areas of an SEO campaign to get ROI rolling as early as possible.” Clients range from small, local businesses to major enterprises. Today’s solutions must be comprehensive.
Peaks Digital’s fractionalized team operates as a cohesive unit and integrates multiple areas of expertise with its clients’ teams . . . filling in the “gaps” and providing support in areas that will most impact its clients’ campaigns. Highly agile, the team can address page speed, backlinks, content, reputation, user experience, and technical site auditing in a customized way that can truly “move the needle.” Newly built or restructured websites typically rank in an exponentially shorter timeframe than might be expected, and sometimes in as little as three months.
Clients work with Peaks Digital on a month-to-month basis . . . which reduces client risk and barriers to entry. Peaks Digital focuses on relationships, educating, and empowering clients. “The proof is in the pudding,” David says. Clients who see results . . . stay.
In this interview, David discusses some website “quick fixes.”
Analyze your sitemap/URL roster for relevance, consistency, and functionality. Do a comprehensive content inventory/audit, especially of your older content. Do you have pages written years ago that have never generated any traffic? Review your Google Analytics. Which pages have the most hits? What are the topics, pages, questions, and queries on those pages? What is the market doing on your site? Examine content that may appear to be impactful, its analytics, and its search data. Does it even rank? If not, remove it, repurpose it, or rewrite it. David recommends that companies “no index” those pages that have low quality or thin content. Otherwise, Google will downgrade your site
Years ago, David was tempted to chase “shinier things,” like Facebook. Mentors asked him, “How much money have you made off Facebook?” (None), then asked him, “How much money have you made off SEO?” (A lot . . . and growing.)” Their advice? “Double down on what’s working.”
He did.
David can be reached on Instagram at: @Davidafinberg, on his agency’s website at: peaksdigitalmarketing.com, or on a variety of social platforms.
Transcript Follows:
ROB: Welcome to the Marketing Agency Leadership Podcast. I’m your host, Rob Kischuk, and I am joined today by David Finberg, CEO at Peaks Digital Marketing based in Denver, Colorado. Welcome to the podcast.
DAVID: Hey, Rob. Thanks so much for having me on the show. I’m excited to be here.
ROB: David, it’s great to have you here. Why don’t you give us an introduction to Peaks Digital Marketing? What are your superpowers?
DAVID: That’s a great way to lead in. Peaks Digital, we’re an SEO and lead generation firm based out of Denver. We work with anyone from local business all the way up to enterprise, and we’ve really developed this claim to fame or system around providing great backlinks, great content, and really addressing all seven areas of an SEO campaign to get ROI rolling as early as possible.
We do things a little differently in terms of the way that we approach campaigns. It’s a lot more aggressive. We really map out a lot of the strategy and high-level, low-hanging fruit and also more aggressive opportunities, and take it from a more comprehensive approach. It’s not just about one thing anymore – your content or your page speed. It’s about having great reputation, great backlinks, great user experience. It’s all these things. So we really like to take a more comprehensive approach. The great thing is the strategies work all the way up to enterprise, all the way down to local mom n’ pop.
We’ve got a fractionalized team
David Finberg, CEO, Peaks Digital Marketing (Denver, CO)
David Finberg is CEO at Peaks Digital Marketing, an SEO and lead generation firm that focuses on a comprehensive, aggressive approach to “addressing all seven areas of an SEO campaign to get ROI rolling as early as possible.” Clients range from small, local businesses to major enterprises. Today’s solutions must be comprehensive.
Peaks Digital’s fractionalized team operates as a cohesive unit and integrates multiple areas of expertise with its clients’ teams . . . filling in the “gaps” and providing support in areas that will most impact its clients’ campaigns. Highly agile, the team can address page speed, backlinks, content, reputation, user experience, and technical site auditing in a customized way that can truly “move the needle.” Newly built or restructured websites typically rank in an exponentially shorter timeframe than might be expected, and sometimes in as little as three months.
Clients work with Peaks Digital on a month-to-month basis . . . which reduces client risk and barriers to entry. Peaks Digital focuses on relationships, educating, and empowering clients. “The proof is in the pudding,” David says. Clients who see results . . . stay.
In this interview, David discusses some website “quick fixes.”
Analyze your sitemap/URL roster for relevance, consistency, and functionality. Do a comprehensive content inventory/audit, especially of your older content. Do you have pages written years ago that have never generated any traffic? Review your Google Analytics. Which pages have the most hits? What are the topics, pages, questions, and queries on those pages? What is the market doing on your site? Examine content that may appear to be impactful, its analytics, and its search data. Does it even rank? If not, remove it, repurpose it, or rewrite it. David recommends that companies “no index” those pages that have low quality or thin content. Otherwise, Google will downgrade your site
Years ago, David was tempted to chase “shinier things,” like Facebook. Mentors asked him, “How much money have you made off Facebook?” (None), then asked him, “How much money have you made off SEO?” (A lot . . . and growing.)” Their advice? “Double down on what’s working.”
He did.
David can be reached on Instagram at: @Davidafinberg, on his agency’s website at: peaksdigitalmarketing.com, or on a variety of social platforms.
Transcript Follows:
ROB: Welcome to the Marketing Agency Leadership Podcast. I’m your host, Rob Kischuk, and I am joined today by David Finberg, CEO at Peaks Digital Marketing based in Denver, Colorado. Welcome to the podcast.
DAVID: Hey, Rob. Thanks so much for having me on the show. I’m excited to be here.
ROB: David, it’s great to have you here. Why don’t you give us an introduction to Peaks Digital Marketing? What are your superpowers?
DAVID: That’s a great way to lead in. Peaks Digital, we’re an SEO and lead generation firm based out of Denver. We work with anyone from local business all the way up to enterprise, and we’ve really developed this claim to fame or system around providing great backlinks, great content, and really addressing all seven areas of an SEO campaign to get ROI rolling as early as possible.
We do things a little differently in terms of the way that we approach campaigns. It’s a lot more aggressive. We really map out a lot of the strategy and high-level, low-hanging fruit and also more aggressive opportunities, and take it from a more comprehensive approach. It’s not just about one thing anymore – your content or your page speed. It’s about having great reputation, great backlinks, great user experience. It’s all these things. So we really like to take a more comprehensive approach. The great thing is the strategies work all the way up to enterprise, all the way down to local mom n’ pop.
We’ve got a fractionalized team
25 min