Weddings for Real Megan Gillikin

It's time to talk about content strategy, which I know can feel super overwhelming. You feel the pressure to create content and show up basically everywhere…. Instagram, TikTok, Facebook, podcasts, blog posts, newsletters, and other places we're not even aware of.
How do you do all of that? And then, what about all the AI resources like Chat GPT that can be helpful but a little scary - how do we leverage those to maximize the impact of our content?
Let's find out from today's guest, Davey Jones (Davey and Krista, Till Agency, Brands That Book Podcast).

Episodes ReferencedMegan on the Brands That Book Podcast
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Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.
Weddings for Real on Social Media:
Instagram: @weddingsforreal
Facebook: @weddingsforreal
twitter: @weddingsforreal
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.

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Looking to save time in writing repetitive emails? Want to improve some of your client experience processes or package offerings?  Grab some of our most coveted templates and course offerings within The Planner's Vault Shop!

If you’ve been in the wedding industry for really any length of time, you’ve probably had a nightmare client or two who sucked the life out of you and left you questioning whether or not you want to be in this crazy industry. I get it, I too have been there and have the t-shirt, the gray hairs, the extra wrinkles and the negative review to show for it.  In our industry, we have a ton of pressure to deliver an exceptional experience for each and every client and we sometimes find ourselves working with clients that have unrealistic expectations when it comes to budget, communication, work output, and more.  

But if you’re coming across those soul-sucking clients too often, it might be time to ask yourself, “Is it them? Or is it me?”  Maybe it’s time to make some changes in your business to avoid those calamities.

Now if it’s truly them, the next questions become, “How do I know when it’s time to fire “THAT” client?  And how would I do it?"  The Planner's Vault's Gina Johnston and I have done it before - tune in to find out how we tackled this awkward situation.

Episodes Referenced178: 6 projects for your intern, with Gina Johnston43: Wedding Industry Hiring and Onboarding with A Southern Soiree's Gina Johnston154: How to shift your business to meet Amazon-addicted couples, with Michelle Loretta62: How to Respond to Negative Online Reviews
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Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.
Weddings for Real on Social Media:
Instagram: @weddingsforreal
Facebook: @weddingsforreal
twitter: @weddingsforreal
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.

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Looking to save time in writing repetitive emails? Want to improve some of your client experience processes or package offerings?  Grab some of our most coveted templates and course offerings within The Planner's Vault Shop!

It's Terrica. It's wedding industry hot takes part 2. No need to say more.
Part 1Terrica's $9/mo Wedding Pro Workshop---
Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.
Weddings for Real on Social Media:
Instagram: @weddingsforreal
Facebook: @weddingsforreal
twitter: @weddingsforreal
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.

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Looking to save time in writing repetitive emails? Want to improve some of your client experience processes or package offerings?  Grab some of our most coveted templates and course offerings within The Planner's Vault Shop!

It's Terrica. It's wedding industry hot takes. No need to say more.---
Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.
Weddings for Real on Social Media:
Instagram: @weddingsforreal
Facebook: @weddingsforreal
twitter: @weddingsforreal
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.

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Looking to save time in writing repetitive emails? Want to improve some of your client experience processes or package offerings?  Grab some of our most coveted templates and course offerings within The Planner's Vault Shop!

Today we bring back Jason Gillikin, my partner of 13 years and fellow entrepreneur. Life gets pretty hectic when you're growing businesses, raising kids, and trying to stay connected to each other. So what are some speed bumps we've faced and lessons learned along the way?
Episodes Mentioned:82 and 83 with couples' therapist Christian Charette
Today's episode is brought to you by The Planner's Vault. The doors are currently closed for The Planner's Vault, but join the wait list now so you can be the first to know when the doors re-open.
Weddings for Real on Social Media:
Instagram: @weddingsforreal
Facebook: @weddingsforreal
twitter: @weddingsforreal
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.

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Looking to save time in writing repetitive emails? Want to improve some of your client experience processes or package offerings?  Grab some of our most coveted templates and course offerings within The Planner's Vault Shop!

How can we guide our potential clients to take that next step?  Maybe they see our Instagram post or TikTok or our website, or maybe even an ad on TheKnot. And when they do, how can we take them from seeing copy we’ve put out there, and then jump to the next level?  

Today's guest, Lucy Bedewi, has some copy writing tips for us.
My Write Hand Woman | Find Your Brand Voice Quiz

This episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.
The doors are currently closed for The Vault, but join the wait list now so you can be the first to know when the doors re-open.
Weddings for Real on Social Media:
Instagram: @weddingsforreal
Facebook: @weddingsforreal
twitter: @weddingsforreal
Hosted by Megan Gillikin, Weddings for Real is presented by The Planner's Vault, and is produced by Earfluence.

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Looking to save time in writing repetitive emails? Want to improve some of your client experience processes or package offerings?  Grab some of our most coveted templates and course offerings within The Planner's Vault Shop!