Women Conquer Business Jen McFarland

We've helped you create consistent content, start a blog, create a live stream, and get insights on some of the biggest apps on the market.
We love our partnership. And it's time to close this body of work as we each embark on new projects and collaborations. Join us as we wrap things up together.
Timestamps
0:00 Music and Intro
1:58 The Women Conquer Business Show history
4:09 We demystify, simplify and implement content marketing
13:36 New Mexico Day Trips on YouTube
17:02 What’s coming to content marketing and the world in 2023?
28:55 Stick to the tried and true, like YouTube
31:31 Make art and follow your bliss
34:41 I am who I am because I have been there

Words of Wisdom
We live in a time where anybody can make something, so why not make things? — Jen
We want to thank you for spending this year with us, and we hope you got value from our content. — Shelley

Connect with Jen
Connect with Jen McFarlandWomen Conquer Business marketing consultancy
Connect with Shelley
Connect with Shelley CarneyShelley's Livestream consultancy AGK Media StudioShelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast

Top 8 Shows for Women Conquer Business in 2022
0:00 Music and Intro
0:57 The Women Conquer Business Mission
2:19 Top 8 Best and Most Popular Shows of 2022
8:54 Quips and Quotes
20:28 Our funniest moments from 2022
28:39 Looking ahead to 2023
Connect with Us
Podcast Production
Podcast hosting: Captivate* (affiliate link)Livestream: StreamYard* (Shelley's referral link)Music: Uppbeat.io
Connect with Jen
Brought to you by Women Conquer Business
Connect with Jen McFarlandWomen Conquer Business marketing consultancy
Connect with Shelley
Engineered by AGK Media Studio
Connect with Shelley CarneyShelley's Livestream consultancy AGK Media StudioShelley's podcast: Messages and Methods: Livecast Life 2.0 Podcast

Using AppSumo to Save Marketing CostsAppSumo can provide inexpensive options for bootstrapping businesses that want to try marketing tactics that would otherwise be out of reach. It's also a great place to sell a course or templates to build your email list.
Have you listened to our bonus episode? 2022 Word of the Year with Jen McFarland and Liz Zirk
Related post: How to Stop Blowing Your Budget Every Month (software costs add up — only buy what you need to support your goals)
Related episode: Shiny Object Syndrome: How to Stay Focused on Top Business Priorities (AppSumo can become a distraction if you let it)
Key Insights
I like AppSumo because I have saved a CAJILLION dollars. — JenMarketing Self-Assessment | Women Conquer Business

It makes you think about your business differently. Is there another avenue for revenue I haven't explored? — ShelleyContent Consistency Framework and Schedule

Breaking Marketing News
Have the robots taken over?
Nope.
That doesn't mean you shouldn't hop on the ChatGPT craze. This conversational AI writing tool can help you escape the blank page. However, it won't make you an A+ student or an amazing expert — it still needs a human hand to provide helpful content for your customers.
I'll let ChatGPT explain itself:
ChatGPT is designed to generate responses to text prompts in a conversational style, making it well-suited for tasks such as chatbots, conversational agents, and dialogue systems. It can be used to generate responses to questions, carry out conversations, or provide helpful information in real-time.
Source:
ChatGPT (free for now)
Software Review: Canva Docs
Canva adds AI writing and collaborative functionality.
Our Take: If you're already using Canva for your business, hop on Canva Docs. It will help you rapidly create eBooks and other documents while collaborating with your team. 
If you have a question, software, or something you want us to cover, email us at hello@womenconquerbiz.com

Inspirational Nugget
It’s disgraceful for adults to have only the knowledge in their notebooks. How long will you be compelled by the claims of another? Take charge and stake your own claim — something posterity will carry in its notebook.— SENECA, MORAL LETTERS, 33.7It’s easier to quote and rely on the wise words of others.
It’s intimidating to venture out and express your own thoughts. Your experiences have value. You have accumulated wisdom. Share your stories.
What wisdom will you create today?

Connect with Us
Podcast Production
Podcast hosting: a href="https://www.captivate.fm/signup?ref=womenconquerbiz" rel="noopener noreferrer"...

Bringing back a listener favorite from 2018-2020: Word of the Year with Jen McFarland and Liz Zirk! Enjoy this Christmas Week Bonus Episode with my dear friend, Liz. ~ Jen
Sources: Word of the Year
Metaverse, Oxford English Dictionary (second place)Gaslighting, Meriam Webster
Jen's appearances on Liz's podcast, Word of the Week:
Unfeigned Sanguine

Persuasive Copy
Writing persuasive copy is one of the most important skills you can have in business. It allows you to influence people and get them to take action. 
However, it can be difficult to master, especially when you get all the feels and run to take a hot shower afterward to wash off the ICK! 
This week's Livestream podcast episode is ALL ABOUT the best ways to write persuasive copy WITHOUT feeling icky. We'll help you write more persuasive copy to create incredibly powerful email marketing and social media posts.
Words of Wisdom
I think passion is why some people think I'm so persuasive. That's one of the ways that you can really convey what matters to you. Hopefully, what matters to you is also something you're engaged with in your business. — Jen
When you talk about sales copy being persuasive, it isn't just your sales page. It isn't just your website. It's everything you do. — Shelley

Breaking News
Banning TikTok?
Our take: This is why it's important to have a space you own, rather than rely on social media.

Can't-Miss Resources
Shelley's Consistent Content Framework
Jen's Marketing Self-Assessment
Tweak of the Week: Hello Audio
Hello Audio. Your audience is on the go. We make sure your content is too. Quickly turn your content into private podcasts available on regular players like Spotify, Apple Podcasts, and Google Podcasts.

Inspirational Nugget
―“Character may almost be called the most effective means of persuasion.”––Aristotle
― “If you wish to win a man over to your ideas, first make him your friend.”––Abraham Lincoln
― “One of the best ways to persuade others is with your ears––by listening to them.”––Dean Rusk
― “People are usually more convinced by reasons they discovered themselves than by those found out by others.”––Blaise Pascal

Connect with Us
Podcast Production
Podcast hosting: Captivate* (affiliate link)Livestream: StreamYard* (Shelley's referral link)Music: Uppbeat.io
Connect with Jen
Brought to you by Women Conquer Business
Connect with Jen McFarlandWomen Conquer Business marketing consultancyEpiphany Courses
Connect with Shelley
Engineered by AGK Media Studio
Connect with Shelley CarneyShelley's Livestream consultancy AGK Media StudioShelley's podcast: a href="https://anchor.fm/messagesandmethods" rel="noopener...

Product Bundle Campaigns
What is a product bundle campaign, and how can you collaborate with other creators in your industry to put one together? What are the benefits and costs involved? 
Recently, Shelley participated in Infostack’s Content Creator Super Stack Black Friday campaign. She will share how she connected with Infostack, and all the steps she took to increase sales and grow her email list so that you can do it too.
Can't-Miss Resources
Get a free marketing self-assessment Get the consistent content framework and schedule
Breaking Marketing News
State of Marketing: Salesforce Research. Looking ahead, marketers see improving skills in content marketing, campaign strategy, and data analytics as crucial to success in the next 2 years.
Google has an updated algorithm that focuses on whether the content is ‘helpful’ and ‘satisfying’ for web visitors
Is the focus people first? (Google’s definition of ‘people first’) — for our take on this, go to these episodes:
Topic Clusters
Skyscraper pages

Tweak of the Week
SupaPass for an automated content website, email growth, and monetization

Inspirational Nugget
"It was character that got us out of bed, commitment that moved us into action, and discipline that enabled us to follow through." — Zig Ziglar

“If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later.” — Richard Branson

“There are secret opportunities hidden inside every (perceived) failure.” — Anonymous

Connect with Us
Podcast Production
Podcast hosting: Captivate* (affiliate link)Livestream: StreamYard* (Shelley's referral link)Music: Uppbeat.io
Connect with Jen
Brought to you by Women Conquer Business
Connect with Jen McFarlandWomen Conquer Business marketing consultancyEpiphany Courses
Connect with Shelley
Engineered by AGK Media Studio
Connect with Shelley...