61 episodes

Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

Liquid Assets: A Beverage Industry Podcast Rabobank

    • Business
    • 5.0 • 94 Ratings

Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

    Occasion-Based Marketing, featuring Pinterest

    Occasion-Based Marketing, featuring Pinterest

    Pinterest is a powerful platform for occasion-based marketing. Kym Lewis, their Partnership Manager for beverages, and Tina Pukonen, their Global Head of Vertical Strategy & Marketing, share their best practices for building an occasion-based marketing strategy, on Pinterest and beyond.

    • 46 min
    Portfolio Rebuilds: Is the Cash Always Greener on the Other Side?

    Portfolio Rebuilds: Is the Cash Always Greener on the Other Side?

    We started our conversation expecting to talk about the news, but so much of the news has been dominated by major beverage companies shaking up their portfolio. Whether it was Molson Coors shutting down 11 brands, Coca-Cola cutting its portfolio in half, PepsiCo selling its juice brands for USD 3bn or Boston Beer partnering with PepsiCo and Beam Suntory, we try to figure out how each of these decisions fit into a larger strategy and what they may mean for the future of the beverage industry.

    • 39 min
    DISCUS and the Drive for New Spirits Regulations

    DISCUS and the Drive for New Spirits Regulations

    Chris Swonger, CEO of Distilled Spirits Council of the United States and Responsibility.org, and David Ozgo, their Chief Economist, talk about regulations, tariffs, and the overall well-being of the US spirits industry.

    • 42 min
    The Inflation Sensation That’s Sweeping the Nation

    The Inflation Sensation That’s Sweeping the Nation

    They warned us about the return of inflation during their last appearance on Liquid Assets. Now, six months later, we welcome back the Rabobank economic duo, Jane Foley and Christian Lawrence to discuss this pesky inflation situation and dive deep into how the beverage industry is dealing with upstream price spikes and shortages.

    • 38 min
    Behind the Scenes: The Best and Worst of Liquid Assets

    Behind the Scenes: The Best and Worst of Liquid Assets

    We have just completed three years of producing Liquid Assets, and it is high time for some joyful navel-gazing. In this episode, we look back at three years of the show and discuss what we got right and what we got wrong, and we send some love to the industry leaders who inform and inspire us and fill us with jealous rage.

    • 42 min
    Wine Industry Outlook: Sunny With a Chance of Flowers

    Wine Industry Outlook: Sunny With a Chance of Flowers

    This week, we are joined by Wine Industry Person of the Year, Heidi Scheid, and leading industry analyst Dale Stratton to discuss how quickly the wine industry will recover from Covid-19 and the opportunity for the wine industry to tap into health and wellness trends.

    • 52 min

Customer Reviews

5.0 out of 5
94 Ratings

94 Ratings

Alexstrath1 ,

Incredibly insights from fun but knowledgeable experts

I've found this show to be the only one to truly provide an in-depth look at the drinks industry from juice to wine and all the mergers and sell-offs in between.

Benbaseball1881 ,

Whit, sarcasm and intellect

Great pod with hosts that have great banter and always offer the best insights.

ndrwmcnll ,

A Gem

A great podcast that succeeds in covering the wide range of businesses that makes up the beverage industry. Moreover, they do so with impressive depth and insight. I always learn something new with each episode. I just wish they were a little nicer to Bourcard.

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