74 episodes

Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

Please read our disclaimer here: https://research.rabobank.com/far/en/footer/disclaimer.html

Liquid Assets: A Beverage Industry Podcast Rabobank

    • Business
    • 5.0 • 103 Ratings

Rabobank’s global beverage team offers insights, analysis, and a bit of entertainment for your morning commute. Liquid Assets will help you tackle the latest trends, introduce you to industry leaders, and prepare you for what’s next in the beverage world.

Please read our disclaimer here: https://research.rabobank.com/far/en/footer/disclaimer.html

    A Recession Seems Inevitable – How Bad Could It Be?

    A Recession Seems Inevitable – How Bad Could It Be?

    As the world braces for recession, Rabobank’s world-class economists Jane Foley and Christian Lawrence join the Liquid Assets team to dissect the most recent economic news and share what indicators they’ll be watching in the months ahead.
     
    Check out our 2022 economics preview from January: The Most Important Trends of 2022.
     
    Rabobank clients can sign up for our research via this link: Research.Rabobank.com

    • 57 min
    Inflation Is Changing Beverage Packaging

    Inflation Is Changing Beverage Packaging

    Could inflation force beverage companies to rethink their packaging choices? And could those changes have a positive impact on climate change? With help from Packaging and Supply Chains Analyst Xinnan Li, we explore what is driving up costs in packaging and some less disruptive changes companies can make to address those problems in the near term. Our next episode will be dedicated to structural changes that may be needed to address packaging costs, waste, and the climate crisis.
     
    Links to our article series on costs and packaging:
    Part 1 – Inflation's Impact on Beverage Supply Chain and Packaging Decisions
    Part 2 – Rethinking Materials, Because It’s Not Just What’s Inside That Counts
    Part 3 – Location, Location, Location
    Part 4 – Improving Recycling To Bring Every Bottle Back
    Part 5 – Will Inflation Fuel the Rebirth of Reusable Packaging?

    • 41 min
    Black Girl Magic & The Art of Mass Appeal

    Black Girl Magic & The Art of Mass Appeal

    McBride Sisters is a Black-owned brand that explicitly – though not exclusively – markets to Black women. As a consequence, the media, retailers and distributors, often assume your brand must only appeal to Black women or worse, that it might actively push away other consumer groups. With help from Co-founder and CEO, Andréa McBride, we learn more about one of the fastest growing wine brands in the US and summarily destroy the idea that marketing to an underserved consumer group could undermine your relationship with others.  

    • 56 min
    Buy, Sell, or Hold: 15 Hot Takes in 45 Minutes

    Buy, Sell, or Hold: 15 Hot Takes in 45 Minutes

    In a format designed to maximize controversy, the Liquid Assets team analyzes some of the industry’s most urgent and contentious opinions and predictions. Expect plenty of rapid-fire debates as they answer questions like "Is hard seltzer dead?" "In two years, will anyone be talking about NFTs?" and "Will the US ever legalize marijuana?"
     
     
    Rabobank clients can sign up for our research via this link: Research.Rabobank.com

    • 52 min
    How To Take Your E-commerce Marketing to the Next Level, featuring Constellation Brands

    How To Take Your E-commerce Marketing to the Next Level, featuring Constellation Brands

    Constellation Brands’ Vice President of E-commerce, Wayne Duan, returns alongside Sara Master, Constellation Brands’ Senior Director of E-commerce Marketing & Digital Shelf, to discuss how alcohol brands can take their e-commerce marketing to the next level. In this episode, we discuss:
    The importance of digital content and how brands can maximize the impact of the digital shelf The evolution and growing importance of performance marketing and retail media How category advisory and captaincy are evolving in the digital world Additional Resources:
    To access Rabobank’s 2022 Alcohol E-commerce Playbook, click here.
    Rabobank clients can sign up for our research via this link: Research.Rabobank.com

    • 53 min
    How Big Is the E-commerce Opportunity for Alcohol Brands? featuring Constellation Brands

    How Big Is the E-commerce Opportunity for Alcohol Brands? featuring Constellation Brands

    Constellation Brands’ Vice President of E-commerce, Wayne Duan, and Adam Springer, Constellation's Director of E-commerce Category Advisory, help the Liquid Assets team breakdown the US online alcohol business. In the first of two episodes featuring the digital team from Constellation Brands, we tackle big picture questions like:
    How much has the pandemic changed the e-commerce landscape for US alcohol brands? How should alcohol companies approach their e-commerce investment? What does the average online alcohol shopper look like? In a world of tied-house laws, how can brands improve the online shopping experience?
    Additional resources:
    To access Rabobank’s 2022 Alcohol E-commerce playbook, click here.
    Rabobank clients can sign up for our research via this link: Research.Rabobank.com (just list Bourcard Nesin as your “Relationship Manager”)

    • 47 min

Customer Reviews

5.0 out of 5
103 Ratings

103 Ratings

Punkinface32 ,

I’ll take another cup of this

Super informative, witty and I like their voices 🤷🏽‍♀️

MGD09 ,

Great industry info

No better way to learn about the beverage industry. Such a fun podcast. Love that witty Boucard.

Chip10CA ,

Great industry info

If you work in alcohol, this has some of the best insight and info on the ins and outs of how you do your job and who does it the best. Broucard brings a good conversational approach to looking at industry data and talking about why it matters. A worthwhile listen.

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