Brainstorming the future of Industry
Real personalised beauty: ‘Technology is the only way to be able to help customers at scale’
Technology is required to provide beauty consumers true personalised offerings at scale, and brands and retailers need to be smart about tailoring the shopper experience because consumer demands are certainly there, says Nidhima Kohli, founder of Beauty Matching Engine.
High-res imaging for diverse skin tones can propel NPD and build efficacy claims: Avon
High-resolution 2D facial imaging is a powerful tool when integrated into clinical trials or product development projects, particularly when working to cater to diverse skin types and tones, says Lisa DiNatale, senior manager for clinical efficacy and claims at Avon.
Mobile momentum? Beauty apps that ‘fail to create value’ will fail to succeed
Beauty apps have fast become the go-to tool for mass consumers looking to better understand products and routines, but industry has made some obvious design mistakes and needs to re-shift thinking to grow long-term engagement, says Maria Semykoz, co-founder and CEO What’s In My Jar.
The future of beauty design? Think 3D printing, lab-grown ingredients, and real-time devices
Beauty 4.0 will see smart, sustainable and ultra-personalised devices and formulations come to the fore, as industry shifts thinking and priorities towards improved user experience and planetary good, says Mike Webster, director of 3D structure and experience at 1HQ.
Retail expert: COVID-19 has ‘turbo-charged’ the digital beauty experience
The future of beauty retail will see a unified commerce approach connecting online and offline that relies on data to provide highly tailored shopper journeys, experiences and products, says Simon Hathaway, EMEA MD of retail strategy agency Outform.
Reflecting on beauty in 2020: CTPA chief talks COVID-19, Brexit and The European Green Deal
The beauty industry has faced a challenging year, shaped by the ongoing COVID-19 crisis, regulatory changes under Brexit and incoming sustainability legislation at EU level. But industry has learned so much and remains innovative and driven in its approach to gain ground and grow in 2021, says CTPA chief Dr Emma Meredith.