179 episodes

Named a top 27 business podcast by Fortune, upside examines startup investing outside of Silicon Valley.

Every Wednesday, we speak with an early stage founder. We interview them as if we are angel investors considering the company as an investment opportunity.

Each show has three segments:

1.) Intro: independent research of the company
2.) Interview: interview with the founder
3.) Debrief: breaking down the opportunity

Sometimes, we share Coffee Chats interviewing venture capitalists, community builders, and later-stage founders.

Subscribe and see why Business Insider called our podcast "Almost as Good as Getting an MBA."

upsid‪e‬ Jay Clouse and Eric Hornung

    • Entrepreneurship
    • 5.0 • 122 Ratings

Named a top 27 business podcast by Fortune, upside examines startup investing outside of Silicon Valley.

Every Wednesday, we speak with an early stage founder. We interview them as if we are angel investors considering the company as an investment opportunity.

Each show has three segments:

1.) Intro: independent research of the company
2.) Interview: interview with the founder
3.) Debrief: breaking down the opportunity

Sometimes, we share Coffee Chats interviewing venture capitalists, community builders, and later-stage founders.

Subscribe and see why Business Insider called our podcast "Almost as Good as Getting an MBA."

    Tribevest // making it easy for individuals to pool their capital and invest together [UP084]

    Tribevest // making it easy for individuals to pool their capital and invest together [UP084]

    Interview begins: 5:22
    Debrief: 41:15

    Travis Smith is the founder and CEO of Tribevest.

    Tribevest makes it easy to launch an investor entity, pool capital, and experience wealth-building with friends, family, and people you trust.

    Tribevest’s all-in-one-platform helps you assemble your tribe, align on your expectations, file your LLC, author your bylaws, open a business bank account, and easily pool capital from your members.

    We discuss:
    - Early interest in finance 6:51
    - Investing as brothers 11:44
    - Investing in real estate 12:54
    - What is Tribevest 14:54
    - Onboarding 20:16
    - Difference if Tribevest vs. SPV 22:53
    - Growth Strategy 26:32
    - Tribevest Vision 29:24
    - Subscription model 36:45

    Tribevest was founded in 2016 and based in Columbus, Ohio.

    Learn more about Tribevest: https://www.tribevest.com/

    Follow upside on Twitter: https://twitter.com/upsidefm
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    • 57 min
    Huckabuy // improving your search results with a technology-based approach to SEO [UP083]

    Huckabuy // improving your search results with a technology-based approach to SEO [UP083]

    Interview begins: 6:33
    Debrief: 46:48

    Geoff Atkinson is the founder and CEO of Huckabuy.

    Huckabuy’s Software improves your search results, drives more organic traffic, and makes your website faster.

    Their software creates Google’s Perfect World on your website to queue up the perfect conversation with Search Bots and grow your organic traffic.

    Prior to Huckabuy, Geoff was the Senior Vice President of Marketing and Analytics at Overstock. At Overstock, he developed expertise in SEO and managed everything from pricing algorithms to content generation, to buying rain jackets in New York City’s garment district. In 2007, he was named on Advertising Age’s “Top 40 Under 40” list.

    Huckabuy was founded in 2015 and based in Park City, Utah.

    Learn more about Huckabuy: https://passiv.com/

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    • 1 hr 1 min
    Passiv // transforming your brokerage account into a portfolio management tool [UP082]

    Passiv // transforming your brokerage account into a portfolio management tool [UP082]

    Nick McCullum is the Director of Growth for Passiv.

    Passiv turns your brokerage account into a modern portfolio management tool. Passiv allows you to set a target portfolio and get email notifications when your portfolio drifts from that target. Passiv then lets you rebalance with one click!

    • 44 min
    Introducing When Pigs Fly [JE021]

    Introducing When Pigs Fly [JE021]

    This week we’re excited to introduce you to the first new show on the upside podcast network: When Pigs Fly.

    Hosted by Allie Martin and Patrick Bailey, When Pigs Fly is a podcast that uncovers Cincinnati's rich business history from the 1800s to today.

    We talk to companies to learn the ups and downs of entrepreneurship, what it takes to grow a successful business and to simply prost to future innovation.

    When Pigs Fly will air every Tuesday beginning February 2 on the upside podcast network.

    Subscribe to When Pigs Fly: https://pod.link/1549482801

    Learn more: https://whenpigsfly.fm
    Follow When Pigs Fly on Twitter: https://twitter.com/WhenPigsFlyPod
    Follow upside on Twitter: https://twitter.com/upsidefm

    Follow upside on Twitter: https://twitter.com/upsidefm
    Advertise with an upside classified: https://upside.fm/classifieds

    • 9 min
    Craftom // making it easy for companies to ship customized gifts, office equipment, and more [UP081]

    Craftom // making it easy for companies to ship customized gifts, office equipment, and more [UP081]

    Interview begins: 5:01
    Debrief: 40:42


    Caleb Musser is the founder and CEO of Craftom.

    Craftom is a B2B gifting and shipping platform that makes it easy to send hyper-designed corporate gifts, products and office equipment to anyone, whether they’re working from home, in the office, or somewhere else entirely.

    It started with a cigar box and a tough sales job. In 2013, Craftom founder Caleb Musser was searching for a unique way to stand out with business owners while selling printers and copiers door-to-door. So he scrounged up vintage cigar boxes and sent them with personalized notes and gifts to unresponsive business owners.

    The reaction was eye-opening. Executives who wouldn’t take his calls before started connecting with Musser and giving him time on their busy calendars.

    The success of this home-spun hack revealed two key insights that are still engrained in Craftom.io’s DNA today: Customization and personalization are everything, and nothing beats quality materials and products.

    By combining cutting-edge design technology with quality products, Craftom has designed and created gifts that sit on the desks of Fortune 500 CEOs, NFL owners and Presidents of the United States.

    Craftom was founded in 2019 and based in Charlotte, North Carolina.

    We discuss:
    - Caleb Musser as a Salesman 7:54
    - Musser & Co. 12:31
    - Craftom 17:48
    - The difference of the two companies 19:50
    - Craftom being the main venture 20:46
    - Advantage of adding technical components to your business 22:19
    - How pandemic change business relationships 26:06
    - Growth during the pandemic 27:26
    - The key to cold outbound calls 29:07
    - Why do customers choose Craftom 31:02
    - Craftom being completely Bootstrapped 37:49

    Learn more about Craftom: https://craftom.com/

    Follow upside on Twitter: https://twitter.com/upsidefm
    Advertise with an upside classified: https://upside.fm/classifieds

    • 56 min
    Landon Ainge of Assure Syndicates // matchmaking founders with the right venture investors [CC068]

    Landon Ainge of Assure Syndicates // matchmaking founders with the right venture investors [CC068]

    Interview begins: 6:02
    Debrief: 42.:02


    Landon Ainge is the Managing Director of Assure Syndicates.

    Assure Syndicates is a division of Assure. Assure is the pioneering leader in providing comprehensive structuring and administrative management services (specifically Special Purpose Vehicles) to the private investment ecosystem.

    Assure Syndicates’ mission is to connect the right investors with the right businesses.

    Assure Syndicates is a one-of-a-kind hybrid that aligns with fellow investors while advocating for the founder. We provide fundraising guidance to founders, then commit our own capital to the deal.

    We discuss:
    - Investing vs. Operating 6:48
    - Being a great venture capitalist. 7:31
    - Special Purpose Vehicles as Investment 9:18
    - Assure as a SPV expert 12:03
    - Assure Syndicate's Purpose in the Marketplace 15:44
    - 3 Skill sets in venture 18:23
    - Assure Syndicate and VCs 21:23
    - New trend of founder syndicating deals 26:59
    - Landon Ainge getting on Assure 30:44
    - Guide to build your own Syndicate 39:25



    Learn more about Assure Syndicates: https://syndicates.assure.co/
    Follow Landon on Twitter: https://twitter.com/LandonAinge

    Follow upside on Twitter: https://twitter.com/upsidefm
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    • 50 min

Customer Reviews

5.0 out of 5
122 Ratings

122 Ratings

ALAZ1 ,

Great show

Jay and Eric are natural conversationalists and they shed light on the leaders in tech ecosystems outside Silicon Valley!

Lebron's Cousin 86745392754 ,

Great show!

This show is great for thinking about both sides of the equation of investment, whether your an investor looking to learn about startups outside the valley or you’re a startup looking to learn about being investible. No downside to listening to this show.

JamminFish ,

Keeps getting better

Been hooked since the beginning and have enjoyed it as Eric and Jay continue to grow this podcast into a true must listen for both the avid and casual podcaster alike. Especially enjoyed the most recent episode highlighting both the conception and future goals of Blockland in my own backyard, Cleveland. Looking forward to the next one.

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