12 min
028 - Curating Customer Experiences with Voice Assistants - Jon Chu Beetle Moment Marketing Podcast
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- Marketing
If you are a food brand (like an FMCG such as cereal or canned food, or like food delivery such as Uber Eats), what should you consider in creating a voice skill for Alexa, Google Home, etc.?
Why A.I. isn’t the best term, but curated intelligence is more apt.
Intent matters. Focus on solving one particular customer problem at a time.
Mentioned:
Domino’s AnyWare
Betty Crocker Alexa Skill
The Alexa Conference 2019 (read Emily's wrap-up and see photos and videos)
Voice Summit 2019
Hosted on Acast. See acast.com/privacy for more information.
If you are a food brand (like an FMCG such as cereal or canned food, or like food delivery such as Uber Eats), what should you consider in creating a voice skill for Alexa, Google Home, etc.?
Why A.I. isn’t the best term, but curated intelligence is more apt.
Intent matters. Focus on solving one particular customer problem at a time.
Mentioned:
Domino’s AnyWare
Betty Crocker Alexa Skill
The Alexa Conference 2019 (read Emily's wrap-up and see photos and videos)
Voice Summit 2019
Hosted on Acast. See acast.com/privacy for more information.
12 min