1:30 I want to share this on a Wednesday because it matters
2:20 Skip the weather and generic pleasantries: personalize
2:40 Sample introduction request to Susan
3:02 It’s okay that it’s one-sided sometimes
3:15 Don't sound entitled
3:37 People love the power of saying “no"
4:05 Book: Never Split the Difference by Chris Voss - negotiation (thanks for the rec, Mitch Joel)
4:44 Give them an OUT. Include two things:
A copy/paste blurb about you so they don’t have to write itAn easy out5:17: The easy out: “I would appreciate the intro if possible but if you can’t, no problem and thank you in advance.”
5:34 Don’t seem beholden to the outcome and no one will feel trapped. Give everyone room to escape. Then they’ll feel better about not escaping.
5:45 Realize that you called in a favor (whether you are the requester or the introducer)
6:30 This is a withdrawal from a relationship bank account for the requester and for the introducer
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