My SXSW interview with Michelle Excell of The Antipodean. Michelle is an innovation strategist in the emerging technology space.
Show notes and timestamps:
What is an Antipodean?
01:41 Discussing voice and Michelle’s clients: what are you noticing with recent briefs?
02:25 Brands are interested invoice but unsure where to start
02:40 Some agencies are jumping in head first
04:15 Brands must start somewhere: they should start small with voice marketing and smart speakers
04:50 Consider voice or AI within chat bots or retail where people will spend more time
5.08 Find contextual places where customers really interact
05:14 Is it worth doing a single use or delightful skill or should skills be intended for repeat use?
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