Social Media Sucks Kubbco

Patricia Winkel-Pedersen, Marketing Director at LAKRIDS BY BÜLOW brings her unique experience working with one of Denmark's most beloved brands, to the Social Media Sucks studio. We talk about the challenges facing marketing a niche product that has hardcore fans that have strong opinions about the brand.

And how to get the product to break into the mainstream bigger markets across Europe and North America.

Useful links Instagram:
http://www.instagram.com/teamkubbco
TikTok: https://www.Tiktok.com/@kubbco
Twitter: https://twitter.com/KubbAndCo
LinkedIn: https://www.linkedin.com/company/kubbco
Blogs: https://www.Kubbco.com/blog

In this episode, we sat down with Dennis Korsbæk Præst, Global Brand Manager for Starbucks at Arla Foods. Arla Foods and Starbucks are in a partnership with a licensing deal for retail products in Denmark.
Starbucks is a global coffee distribution, roastery, and cafe company currently present in over 80 countries, while Arla Foods is a Danish-Swedish cooperative, dairy producer, and distributor. The partnership involves an in-house marketing agency in Viby, where Dennis has been in his position for nearly 3 years.
He accumulated knowledge from creative agencies and years of experience in marketing and communications from the field. He invites us into the marriage of these two giants and explains the unique challenges he tackles on a daily basis, and some of their methods to resolve problems leveraging their holistic understanding of business, marketing, and communication to maintain the premium image of Starbucks in the Danish landscape.
 
Useful links
Instagram: http://www.instagram.com/teamkubbco
TikTok: https://www.Tiktok.com/@kubbco
Twitter: https://twitter.com/KubbAndCo
LinkedIn: https://www.linkedin.com/company/kubbco
Blogs: https://www.Kubbco.com/blog
YouTube podcast: https://www.youtube.com/watch?v=g_tcBQtjkQ0 

We sat down with Anders Holvøe, Head of Marketing & Digital at Telenor, Denmark. 
Anders has an immense portfolio of business, marketing, and management experience which he accumulated over the past 15 years, working with creative agencies and in-house marketing teams. 
He joined the Telenor team in Denmark two and a half years ago. Telenor is one of the largest telecommunications companies worldwide, with over 172 million subscribers, while being the second largest in the Danish market in terms of market share.

Anders explains the company’s current marketing approach which enables them to remain relevant and top-of-mind in a highly competitive environment, with over 14 companies competing for industry relevance in Denmark. 
As budgets have been squeezed due to the recent global market conditions in the post-pandemic era, unique difficulties emerge which require high-level optimization and problem-solving skills.

He also talks about the future and how he sees the industry developing in the coming years, based on technological advancements and consumer trends, and gives his predictions about the “Metaverse”.

In this episode, we sit down with marketing expert Charlotte Høgh Damgaard from the Carlsberg Group and take a deep dive into the complicated world of marketing alcoholic beverages.
Charlotte is the Head of Marketing at Carlsberg’s Alcohol-Free Beer, Cider & Cocktails Department in Denmark. She is a marketing specialist with over 8 years of experience working with the Carlsberg Group. Her contributions to the company include communication material and strategy for brands like Guinness, Grinbergen, and Kronenberg.
Here's what you'll learn:
How does an alcohol brand balance selling to bars, restaurants and events and selling to the consumer?
How does a large beverage brand use Data to do better marketing? When too much data can become a problem What are the challenges with social media and regulations? How the growing non-alcohol segment is growing and the marketing challenges of it? How to get the right channel mix?  Carlsberg is the world’s largest brewing company, with a presence in over 150 markets worldwide, and over 50% market share in Denmark. A beverage company at this scale has its own unique challenges, including country-specific regulations and limited access to certain media channels.
Carlsberg’s core values demand that promoting alcohol has to come with the caveat of responsible consumption. The company sells to retailers but markets to end consumers, which puts them in a difficult spot when it comes to communication strategies. Their selection of products includes soft drinks, ciders, cocktails, and most importantly: beers. 
Useful links
Instagram: http://www.instagram.com/teamkubbco
TikTok: https://www.Tiktok.com/@kubbco
Twitter: https://twitter.com/KubbAndCo
LinkedIn: https://www.linkedin.com/company/kubbco
Blogs: https://www.Kubbco.com/blog

On today's episode we sat down with Sebastian Lillelund, Marketing Manager at POWER, and Joakim Sigvardt, E-commerce Manager at POWER, and unpacked a crucial topic - How to get all elements of your marketing aligned and working towards the same goals.

They shared their experience building the POWER brand from the ground up and where they focus their attention on today. We covered social media, live streaming, live shopping, authentic marketing, and much much much much more...

Tune in and don't forget to subscribe.

Brands are flubbing Liveshopping BIG time! Our podcast episode will show you how to nix your Liveshopping issues and take it to a whole new level in 2023.
Yu Zhao and Chris Kubbernus enjoyed an eye-opening hour with Tim Frank Andersen, co-founder and Chairman of Liveshopper. We delved deep into how retail brands can finally stop giving away their customer data to Facebook, TikTok, YouTube, etc., and hone in on an intense connection through Liveshopping—critical listening for all retail brand marketers out there!
Find out more about Liveshopper and liveshopping.
Discover more about social media agency Kubbco.