180 episodes

Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine.
So to dig deeper into this mystery box that is the world of advertising, we are launching a brand new podcast with Varun Duggirala, co-founder and content chief at The Glitch.

Each week, host Varun will discuss the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry. Episodes out every Tuesday, starting 27th November.

Advertising is Dead with Varun Duggirala IVM Podcasts

    • Business
    • 3.3 • 10 Ratings

Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine.
So to dig deeper into this mystery box that is the world of advertising, we are launching a brand new podcast with Varun Duggirala, co-founder and content chief at The Glitch.

Each week, host Varun will discuss the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry. Episodes out every Tuesday, starting 27th November.

    The Metaverse & Virtual Experiences with Piyush Gupta

    The Metaverse & Virtual Experiences with Piyush Gupta

    Events used to be a gathering of people, a place for networking, a platform for pitching your ideas and skills, and an opportunity to grow. But then the pandemic struck. Agreed, things are almost back to normal but with more and more people preferring to work and communicate remotely and multiple businesses shifting into the online space, how does one replicate the event experience with all its offerings in a virtual space? Enter Kestone: an integrated and experiential marketing agency that has bridged the gap over time and its president - Piyush Gupta joined Varun in this week's episode of Advertising is Dead to narrate the success story, and how the organization has been helping brands get on the Metaverse.
    Kestone, India’s leading data-driven integrated sales and marketing services company, was founded in 1997, and is the player behind India’s first, entirely home-grown, experiential “virtual platform”, replicating every element of the experience of an offline event. Kestone offers limitless possibilities for businesses to collaborate, communicate and grow across sectors.
    Tune in to learn how virtual events can be as impactful as offline ones, the various products built to support virtual connects, a sneak peek into the future, and much more.
    Find Kestone on their website.
    You can connect with Piyush on LinkedIn & Twitter
    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
    Find full videos on the AiD YouTube channel
    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
    or iOS: https://ivm.today/ios
    Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. 

    • 48 min
    Aayushman Sinha on the Growth of Musicians as True Culture Drivers

    Aayushman Sinha on the Growth of Musicians as True Culture Drivers

    In this episode of Advertising Is Dead, Varun is joined by Aayushman Sinha who takes us behind the scenes in a music manager's life. It's not all concerts and recordings but really a lot lot more. He also takes us through the life of a musician in the day and age of social media, brand integrations, experiential marketing initiatives, and the want for good original music. Further, he shares examples of how listener affinity is a huge factor giving us the Coke Studio example, and how NFTs are a big thing.
    You can find Aayushman on Instagram | Twitter | LinkedIn
    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
    Find full videos on the AiD YouTube channel
    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
    or iOS: https://ivm.today/ios
    Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. 

    • 44 min
    Guilt-free snacking with Suhasini Sampath

    Guilt-free snacking with Suhasini Sampath

    At the end of a great workout, one would definitely prefer eating a healthy snack- something that replenishes lost nutrients, is tasty, and made from clean ingredients. Enter, Yoga Bar. A company that makes energy bars without any preservatives or Sugar, which makes for a snack minus any guilt.
    YogaBar is a nutrition-led food company, offering full transparency & honesty in our ingredients. The brand endeavors to offer innovative, healthy, and tasty snacking options for the health-conscious Indian pallet - with a range of healthy snack options such as Protein Bars, Muesli, Peanut Butters, and Gluten-Free Oats which are all-natural and have no artificial preservatives. Led by two pathbreaking women entrepreneurs, with a mission to revolutionize the health food ecosystem in the country; Yoga Bar is the fastest growing and largest new-age food brand in the country with 100% growth each year.
    Yoga Bar comes under the umbrella of Sproutlife Foods, a group founded by Suhasini Sampath and Anindita Sampath. Suhasini is responsible for driving high-impact business results and overseeing brand-building initiatives while her sister, Anindita, leads the operations, R&D and product inventory and food technology vertical.
    The duo lead the company’s efforts in creating India’s most loved and trusted health food brand. This includes leading the company’s business and growth strategy, overseeing manufacturing and operations, and building unique brand portfolios.
    Having started with literally all their money and building the Company has taken a lot of hard work as they chose to build with zero shortcuts. Anindita and Suhasini have lived out of dhabas while designing their machines in Coimbatore and have personally stood and sampled products across gyms in the early days. They even spent hours outside retailer offices for a meeting only to be refused with "India me health nahi bikta hai". They have served over 100 million customers to date since inception. Indian customers have received the brand with overwhelming love.
    Check out their good, wholesome stuff on their Website | Instagram | Twitter
    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
    Find full videos on the AiD YouTube channel
    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
    or iOS: https://ivm.today/ios
    Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. 

    • 36 min
    Manish Pandey on The Creator Economy

    Manish Pandey on The Creator Economy

    The world has moved beyond the term 'influencer'. It's 'Creator' now. Folks on the internet have been creating content for themselves, for brands; and creating opportunities as well. It's the age of the creator economy.
    Helping them scale is Manish Pandey- a content strategist, a wildlife photographer, and a consultant to multiple organizations.
    In this episode of Advertising Is Dead, Varun and Manish talk about the rise of the Creator Economy, how brands are leveraging on the same, his journey until now, and how the backend of creators is his laboratory where he has been successfully experimenting with the likes of Ranveer Allahabadia, Prajakta Koli, Bhuvan Bam, etc. He also shares insights and learnings with us as to how can one optimize content and resources, and combine them with one's strengths, and the gaps in the market. Tune in for all this and more.
    You can reach out to Manish on Instagram | LinkedIn | Twitter
    Check out his book: Booming Digital Stars
    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
    Find full videos on the AiD YouTube channel
    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
    or iOS: https://ivm.today/ios
    Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. 

    • 53 min
    The evolution of the Furniture Market

    The evolution of the Furniture Market

    Gone are the days when furniture was an heirloom, passed on from one generation to the either, treated like a family member, preserved for years until it went Vintage. In the present time, it's all about moving homes and leaving behind old stuff, and preferring variety corresponding to the present.
    The current consumer likes choices and one particular company has been offering a wide range with reference to furniture for all kinds of settings and that is Pepperfry.
    In this episode of Advertising Is Dead, we have Naveen Murali, VP & Head of Marketing, PepperFry to take us through the evolution of the Furniture Market, about PepperFry's genesis and how it fit well with the present-day consumers, give us some interesting insights into the buying behavior and how has the pandemic been for them as homes doubled up as offices. Tune In for All This And More.
    Find Naveen on LinkedIn & Twitter
    Pepperfry on LinkedIn & Twitter
    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
    Find full videos on the AiD YouTube channel
    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
    or iOS: https://ivm.today/ios
    Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. 

    • 37 min
    Being True with Food & Consumers

    Being True with Food & Consumers

    Fill out the IVM Survey: https://ivmpodcasts.com/survey
    In this episode of Advertising Is Dead, Varun is joined by Shashank Mehta, Founder & CEO of The Whole Truth Foods. He takes us through his journey of going from being unhealthy, eating junk, & fluctuating weight to acknowledging his unfit lifestyle and taking steps to better it. He then tells us how food is unfairly marketed with processed images and we are being sold chemicals in the name of fat-free and sugar-free stuff, and how he recognized this issue and decided to take a step towards change by experimenting with cleaner ingredients and eventually establishing The Whole Truth Foods.
    He further tells us about his marketing initiatives, getting in touch with micro-influencers, making sure all consumer touchpoints are impactful, and how he had to build things from scratch owing to minimal support from potential vendors.
    Tune in for all this and much more.
    Find Shashank on Instagram & Twitter
    Find The Whole Truth Foods on Instagram | Twitter | Website
    Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
    Find full videos on the AiD YouTube channel
    You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
    or iOS: https://ivm.today/ios
    Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook. 

    • 52 min

Customer Reviews

3.3 out of 5
10 Ratings

10 Ratings

Mad Men Man ,

Variety

Advertising Stories is entertaining because Peter seems to be able to tap the stories of the global world of advertising practitioners. I am looking forward to his interviewing client types.

Caribbeangirlsf1234 ,

Great podcast!

Recently started listening to the Advertising is Dead podcast and I've been really enjoying it. Varun is a great host and the conversations always leave me with something to think about. Highly recommend!

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