146 episodes

Right now, millions of people are tuning into podcasts to be entertained, educated and inspired by creators just like you.

But committing to a podcast is tough. The number one way podcasts grow is word of mouth, so how do you create a show worth talking about? How else can you reach bigger audiences? And how do you eventually convert that audience into revenue?

This is the Subject Matter podcast, a show for aspiring creators wanting to build with audio.

Hosted by Ben Bradbury, every episode is a golden nugget of everything he’s learnt as an aspiring creator, freelance podcaster, and agency owner. Now Head of Audio at Workweek, Ben and the team are producing incredible podcasts from talented creators.

If you’re looking to build, grow and monetize your audience, just like they are, this is the show for you.

Here’s what you can expect from this season. We’ll have 2 types of episodes: In-depth interviews, and bite-sized commentary. With the interviews you’ll hear from subject matter experts, learning how they got started in the audio space, and into the weeds of how they maximize the impact of their audio. You’ll get actionable insights into growing and monetizing your content, from guests who practice exactly what they preach.

They’ll also be short episodes including commentary from each interview, diving into case studies you can learn from, and providing practical tips to make your show worth listening to.

If you want to make the most of the audio revolution, you’re in the right place.

New episodes dropping May 23, with four new episodes every week after that.

Subject Matter Ben Bradbury

    • Business
    • 4.2 • 36 Ratings

Right now, millions of people are tuning into podcasts to be entertained, educated and inspired by creators just like you.

But committing to a podcast is tough. The number one way podcasts grow is word of mouth, so how do you create a show worth talking about? How else can you reach bigger audiences? And how do you eventually convert that audience into revenue?

This is the Subject Matter podcast, a show for aspiring creators wanting to build with audio.

Hosted by Ben Bradbury, every episode is a golden nugget of everything he’s learnt as an aspiring creator, freelance podcaster, and agency owner. Now Head of Audio at Workweek, Ben and the team are producing incredible podcasts from talented creators.

If you’re looking to build, grow and monetize your audience, just like they are, this is the show for you.

Here’s what you can expect from this season. We’ll have 2 types of episodes: In-depth interviews, and bite-sized commentary. With the interviews you’ll hear from subject matter experts, learning how they got started in the audio space, and into the weeds of how they maximize the impact of their audio. You’ll get actionable insights into growing and monetizing your content, from guests who practice exactly what they preach.

They’ll also be short episodes including commentary from each interview, diving into case studies you can learn from, and providing practical tips to make your show worth listening to.

If you want to make the most of the audio revolution, you’re in the right place.

New episodes dropping May 23, with four new episodes every week after that.

    S6 EP33: Podcast Growth: How to Choose The Right Audience For Your Podcast

    S6 EP33: Podcast Growth: How to Choose The Right Audience For Your Podcast

    How do you grow your podcast? In this 5-minute run through, Ben talks about why audiences love choosing a niche and how you can leverage that for your show.
    Join Ben as he sets the scene with a brief media history lesson, before diving into two highly actionable playbooks to make sure you’re hitting the right audience for your podcast.


    Want to join the conversation? Follow Ben and tweet him at: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

    • 7 min
    S6 EP32: Podcast Growth: What Podcast Format is Best For You?

    S6 EP32: Podcast Growth: What Podcast Format is Best For You?

    How do you know what type of podcast format works best for you? Ben offers up four choices, plus the pros and cons of each. Get ready to grow your podcast.
    Join Ben as he unpacks four very different podcast formats. While there are no wrong answers, you’ll want to figure out which one plays to your unique strengths as a creator and which feels like the most fun!


    Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

    • 6 min
    S6 EP31: Podcast Growth: Building a Community With Your Podcast Listeners

    S6 EP31: Podcast Growth: Building a Community With Your Podcast Listeners

    How do you grow a podcast? You engage with your audience. But that’s hard when Apple and Spotify don’t have those capabilities. Ben has the answers.
    Join Ben as he takes a look at how to grow a community, why he believes podcast platforms will eventually help, rather than hinder, community growth, and why you must always go where your audience go, not wait for them to find you.


    All action, all signal, no fluff. You’re going to want to write this one down.


    Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

    • 4 min
    S6 EP30: Podcast Growth: How Often Should I Publish My Podcast?

    S6 EP30: Podcast Growth: How Often Should I Publish My Podcast?

    How do you grow a podcast? Ben shares his experience on podcast frequency and the one thing you need to remember when it comes to podcast cadence.
    Join Ben as he unpacks lessons from some of the biggest names in podcasts, shares some hacks to help you avoid content burnout, and gets into the numbers.


    If you’re a podcaster or want to get into audio, this is the all signal show that will give you the practical know-how.


    Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

    • 6 min
    S6 EP29: How To Grow a Podcast By Playing To Your Strengths

    S6 EP29: How To Grow a Podcast By Playing To Your Strengths

    How do you grow your audience? Start by recognizing your podcast is as unique as you are.
    When you start looking inwards and understanding what you bring to your show that no-one else can, then you can start building on your strengths.
    How to go about it? Ben’s got some ideas. Tune in and download his knowledge in this all action, all signal episode.


    Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

    • 6 min
    S6 E28: Podcast Growth: Why Listening To Your Own Show Is Key

    S6 E28: Podcast Growth: Why Listening To Your Own Show Is Key

    How do you grow your audience? By creating an honest feedback loop. It’s only when you can see the good and the not-so-good, that you can improve and build.
    Ben takes 5-minutes to go through 3 ways you can make an honest assessment of your own show. And if you want to get hold of his super useful feedback template, just send a DM to his Twitter.
    All action, all signal and all in five minutes.


    Be a part of the conversation and follow Ben: https://twitter.com/benbradbury_ (twitter.com/benbradbury_)

    • 6 min

Customer Reviews

4.2 out of 5
36 Ratings

36 Ratings

angiegriffith ,

10/10 from me! 🤩

Ben’s passion for self-development is evident in every episode, and I appreciate the attention to detail in sound and production. Thank you for sharing your knowledge and perspective with the world!

radioestes ,

Great resource

Thanks for making an awesome podcast. I find actionable gems here all the time. 💎💎

malloryck ,

Fascinating guests and interviews

One of my faves!

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